Featured Astanza Client: InkAway Conquers the Pennsylvania Tattoo Removal Market

At Astanza, we believe we can only be successful if our clients are successful in growing their aesthetic businesses and providing top-notch laser services to their patients.
Read more to learn about InkAway Laser Tattoo Removal, one of Astanza’s all-star clients that has found huge success in Pennsylvania’s laser tattoo removal market.

When deciding to open his practice, InkAway’s founder and owner, Matt Russo had a lot to consider – namely, choosing the best device to serve his customers.  “We did extensive research prior to purchasing our Astanza lasers,” said Russo.

“I was favoring the PicoSure but, during my investigation I found out that the PicoSure cannot treat all skin types and that there was currently class action litigation against the company for under performance issues. The Picosure was twice the price and half the power, so buying the Astanza Trinity system was a no brainer and I am so glad I did. The customer service I receive from Astanza is second to none in the industry.” 

After comparing tattoo removal lasers and researching the tattoo population and tattoo regret market (with Astanza’s help), Matt Russo founded InkAway Laser Tattoo Removal in Chadds Ford, PA and welcomed their Astanza Trinity in May 2016.

Around the time of InkAway’s grand opening, the Chadds Ford laser tattoo removal market was untapped with very limited competition. Thanks to Russo’s diligent efforts and Astanza’s marketing and service support, InkAway is now the leading provider for laser tattoo removal in the greater Chadds Ford, PA area, treating over 38 patients a week, totaling 1,800 treatments in 2018 alone.  

InkAway recently opened a second location in Paoli, PA in an effort to expand the practice and treat more patients. Russo attributes InkAway’s success to effective and reliable laser technology that treats all skin types and ink colors, professional web marketing, active SEO practices, paid Google advertising, and his quality staff and customer service.

“Astanza is really like family. Their marketing department is awesome and the technical support is sensational,” said Russo.

“Their engineers always respond – they could be in Des Moines, Iowa servicing another laser, and they’ll still answer my call. We just had to fix a different system for our aesthetic spa and it took 12 months to get resolved. Astanza is with you through the life of the product and that is far different from anything we’ve seen with any other medspa equipment we’ve bought. ”  

Throughout their journey, the InkAway team learned a few key ingredients for running a successful tattoo removal business, including:

   –    Use text vs. email reminders to reduce no-shows
   –    Hire full-time technicians for brand loyalty
   –    Don’t waste money on TV, print, and radio marketing
   –    Stay faithful to AdWords for at least 1 year:
“We spent $2,200 in ads from the start and saw 80% of leads come in organically after that. There wasn’t a time AdWords hasn’t produced leads for us.”

By continuing their marketing efforts and providing exceptional service, InkAway has claimed a sizeable piece of the Pennsylvania tattoo removal market. We’re proud to have a role in InkAway’s success as they continue to grow their two locations and serve the greater Chadds Ford / Paoli, PA areas.  Astanza strives to be the best partner our clients need, providing unmatched service, training, marketing support, and technology every step of the way.

For those looking for laser tattoo removal treatments near Chadds Ford or Paoli, PA, contact InkAway Laser Tattoo Removal:

www.inkawaylaser.com

Interested in starting your own tattoo removal business?
Click here or below to request a customized competitive analysis of your desired target market.  Astanza will help you understand your local competition as well as your laser tattoo removal revenue potential in your area!