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3 Tips for Taking Better Before and After Photos

Improving before and after photos of your laser treatments can be as easy as making three simple changes.  Making a few key adjustments to your photo-taking routine can help you not only clean up your portfolio, but also stand out to potential customers in the ever-changing and competitive aesthetic industry.

Keep reading for some helpful tips and tune in to our upcoming free webinar, Mastering Before & After Photos to Grow Your Aesthetic Business, for more in-depth strategies on August 27th!  


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Exclusive Webinar: Master Before and After Photos to Grow Your Aesthetic Business!

Impressive before and after photos are a key factor in promoting an aesthetic laser business, but having the right tools and a strong strategy to share them is just as important!

Astanza is hosting an exclusive webinar August 27th at 1:00 PM CST where we'll share inside secrets on how to take better before and after photos of the laser services you provide, and how to use them to grow your aesthetic business. Click here to sign up for the free webinar: Mastering Before and After Photos to Grow Your Aesthetic Business!

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Learn More about the Aesthetic Industry Competitive Landscape in your Area

When deciding to open a laser tattoo removal business, MedSpa, or expand the procedures you offer in your practice,  you have a lot to consider.  What procedure am I interested in offering? What's the best location and office type for my business? Where do I start with financing? 

We hear quite often from entrepreneurs the question  - What about my competition? 

At Astanza, we aim to provide prospective clients with the tools they need to make an informed decision about investing in the aesthetic industry and possibly purchasing new laser devices.  We know that investing in a new device can be a huge step for business owners, and we value our prospects and clients trusting us with their decision making.

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Resources to Start or Grow Your MedSpa or Laser Tattoo Removal Practice

Recently, I attended the AmSpa Boot Camp in my hometown of Dallas, TX to learn a little more about the aesthetics industry and to gain additional insight into starting and successfully running a MedSpa. I found the entire weekend to be very inspiring and full of excellent information that anyone considering opening a MedSpa or laser tattoo removal center would benefit from hearing.

While I’m not going to share any of the presentations or materials presented over the weekend, I did want to share a few of my key takeaways and encourage those considering opening a MedSpa or laser tattoo removal clinic to attend one of these boot camps in person for themselves.

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The Benefits of Adding New Services to Your MedSpa

Medical spas have quickly become one of the nation’s fastest-growing businesses. According to a 2017 AmSpa survey50 percent of medical spa owners believe that their revenues will increase more than 10 percent in 2017. Medspas are known to offer a variety of services aimed to rejuvenate and revitalize the appearance for a variety of audiences. Both older men and women wish to live longer lives, be healthier, and look good while aging. Younger audiences are also eager to find ways to preserve their youthful appearance and proactively fight against signs of aging. In fact, Millennials currently account for nearly 20 percent of medical spa patients. This age group (18-34) is dedicated to wellness and prevention and enjoys the non-clinical environment along with the shortened wait times for appointments that medical spas offer.

Due to the types of services medical spas offer, potential clients view medspas as the one-stop convenience store of laser and aesthetics. While Botox, hair removal, and skin rejuvenation are some of the most commonly asked about services, new services such as laser tattoo removal are also gaining in popularity. In this article, we will discuss how adding new services to your medspa can increase your profitability.


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Learn More About MedSpa Marketing and Get Free Marketing Tips and Tricks

With the increasing popularity of beauty and wellness treatments of all kinds, the demand for the services offered at “medspas” is flourishing. The high demand for information and know-how on the specifics of operating and expanding a medspa business has inspired us to host an instructional, absolutely free webinar on: “5 Ways to Increase the Profitability of Your MedSpa.” Before you sign up for the webinar, here are some pre-session basics.

What is a MedSpa?

MedSpas, short for “medical spas,” combines elements of traditional spas and medical clinics. Patients at medspas receive cosmetic procedures, especially ones countering the effects of aging skin, in a relaxing environment. Medspas have become more and more popular with the booming aesthetic industry. Having helped establish medspas internationally, Astanza Laser wants to share insight on how these businesses increased their profitability.

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Is Customer Service the Key to Increased Profitability for Your MedSpa?

Customers are an essential factor in a business’ success. If you think about it, customers make up your entire business. Everything from marketing, advertising, sales, and how profitable your business is, rely solely upon your customers. The saying “The customer is always right” isn’t a literal phrase as much as it is a reminder for businesses and employees to treat their customers with the utmost respect and service. A happy, satisfied customer is more likely to promote your business via social media, recommend your medical spa to friends and family, return for repeat treatments, and explore additional services.

In this article, we will discuss the importance of customer service and why it is the key to long-term success and profitability of your medical spa.


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