Now is the perfect time to take advantage of the laser tattoo removal market by expanding your existing practice or starting a new business. Laser tattoo removal has grown increasingly popular over the last couple of years as more and more people seek to remove their unwanted tattoos.
Running a business can be challenging if it is not set up correctly. Since there are so many steps involved in starting a laser tattoo removal business, it’s easy to overlook things that might seem like harmless choices.
Q-switched lasers have made a huge impact in the aesthetic world, primarily for their ability to safely and effectively remove unwanted tattoos. However, that’s not all they’re capable of doing. This innovative technology has been instrumental in the development of various clinical and dermatological applications.
As we discussed in our previous article, online advertising like Google AdWords is the quickest and most effective paid method for marketing your laser tattoo removal business. However, there are multiple ways to generate press, increase website traffic, and reach potential customers without spending a single dollar.
Because laser tattoo removal is such a niche procedure, only people with tattoos and tattoo regret will be interested in your services. So how do you target that specific audience out of the thousands of people in your area? The answer: online marketing.
In the past, all medical appointments were made by calling a practice, talking to the receptionist, and scheduling a time for an appointment.
Now, the name of the game is efficiency and flexibility. Patients want to be able to easily book their appointments at any time of day, and practices want to spend less time answering phones.
Fortunately, there are a number of appointment booking software solutions that can both take stress away from offices and empower patients.
These software platforms are continually improving and adding new features, and many of them are affordable and user-friendly.
Laser clinics can have several benefits from investigating and investing in the right software solution for patient scheduling and management:
Tattoo removal is undeniably a quickly growing field, and services are in high demand. Physicians and existing practices looking to grow revenue are entering the field, adding tattoo removal to their list of procedure offerings.
Because different practices implement tattoo removal differently, they have different outcomes. "Success" in any field is subjective, but, at Astanza, we believe that treatment results, patient satisfaction, practitioner satisfaction, and profitability are all key factors of defining success with laser tattoo removal.
Below is a testimonial from Dr. George Gavrila, owner and physician at ProMD Health, an aesthetics and anti-aging practice in Baltimore. His practice performs laser tattoo removal under the Baltimore Tattoo Removal brand – here is his story about implementing the procedure.
There's no one-size-fits all marketing strategy for laser tattoo removal.
Depending on your market, the competition in your area, and the style of your practice, there are many directions your marketing plan could take.
At Astanza, we've worked with countless tattoo removal providers in the US and abroad to attract tattoo removal patients and make this procedure a boon for their practices.
We've seen what works for marketing this procedure and what doesn't – for a wide variety of markets.