The tattoo removal industry has seen tremendous growth in recent years, with an increase in demand for safe, effective, and affordable tattoo removal services. Entrepreneurs are entering this lucrative market and offering laser tattoo removal services to their clients. Starting a new business in any industry takes a lot of research and diligent planning, especially when it involves using laser tattoo removal equipment. This blog outlines the five most important steps entrepreneurs should take to prepare for entering the tattoo removal industry.
According to recent Google search data, there has been a steady increase in search queries related to laser tattoo removal over the past five years. This suggests that there is a growing demand for these services, as more and more people are seeking safe and effective ways to fully remove or fade down tattoos for a coverup later on. In fact, the demand for tattoo removal services has been growing at a rate of over 20% annually. To meet this growing demand, it is important for entrepreneurs to receive proper training and certification in laser tattoo removal procedures, as well as feel confident and well-equipped to run a successful laser tattoo removal business.
Research the Market and State Laser Regulations for the Tattoo Removal Industry
Researching and understanding your state’s laser regulations is the first step you must take when entering the tattoo removal industry. Regulations for laser tattoo removal are governed at a state level, and the rulings vary significantly from state to state. While there are some similarities, such as most states requiring a medical director to be affiliated with the practice and practitioners must use FDA-cleared devices, the rulings of who can actually operate the laser vary. Most states don’t require tattoo removal practitioners and clinic owners to have medical credentials; in fact, non-medical personnel make up the majority of individuals providing laser tattoo removal.
View this interactive map to gain a better understanding of your particular state’s rulings. If you have questions about laser tattoo removal state regulations, contact Astanza! One of our business development managers can guide you through the information and assist you every step of the way throughout your entire tattoo removal business journey.
In addition to researching your state’s laser regulations, it’s important to have a good understanding of the potential competition in the area in which you’re preparing to open a laser tattoo removal business. The competitive landscape for tattoo removal greatly varies on geographic location, and the technology and services providers offer. Because tattoo removal is newer to the medical procedural market than other cosmetic procedures, there is plenty of opportunity for entrepreneurs to become the leading provider of tattoo removal in their area. Researching your competition, their pricing, the technology they use, and the services they provide can give you an idea of what you will need to offer to set yourself apart and outperform your potential competition.
Get Certified in Laser Tattoo Removal
Before you can start offering laser tattoo removal services, you need to get certified in tattoo removal. New Look Laser College, Astanza’s training entity, provides comprehensive training on using laser equipment for tattoo removal. The program covers both the technical aspects of laser procedures as well as the business side of operating a laser tattoo removal practice. If you are interested in getting certified in laser tattoo removal, New Look Laser College offers an in-depth two-day training course that covers the clinical, technical and business aspects of laser tattoo removal.
This program provides adequate hands-on training with FDA-cleared, medical-grade Astanza Laser equipment and three certifications upon completion of the course. To learn more about getting certified in laser tattoo removal, visit the New Look Laser College website at newlooklasercollege.com. By investing in proper training and earning the necessary certifications, you ensure the long-term success and continued growth of your business in the tattoo removal industry.
Invest in the Best Laser Equipment
Once you have completed your training and certification, investing in the right equipment is the next step into the tattoo removal industry. Astanza Laser offers a range of FDA-cleared, medical-grade laser equipment specifically designed for tattoo removal, including the Duality, EternityTSR, Trinity, and PicoStar®. When choosing your equipment, it’s important to consider your budget, the size of your business, and the types of tattoos you will be removing. It’s common for entrepreneurs to start their tattoo removal business with one laser with the intent to add on a second device or upgrade their technology at a later date. Astanza Laser provides expert consultation and support to help you make the best decision when purchasing tattoo removal laser devices.
Develop a Consistent Marketing Plan for Your Tattoo Removal Business
Once you have the right equipment and certifications, you must develop a consistent marketing plan to reach your target customers. A strong marketing strategy will help you reach your target market and increase awareness of your tattoo removal business and the services you offer. You can use various marketing techniques, including digital marketing, social media, local advertising, and referral partnerships with neighboring businesses. It’s important to develop a strategy tailored to people in your area who have tattoos they’re considering removing or fading down to ensure your efforts are maximized and bring in quality leads.
Offer Quality Services at Your Laser Business
Finally, it’s important to offer quality services to your customers. This means using the right equipment, following safe and effective laser procedures, and providing excellent customer service. Quality services will help you build a strong reputation and attract repeat customers and loyal, raving fans.
Entrepreneurs interested in entering the tattoo removal industry can easily find success when executing the proper steps to opening a profitable laser tattoo removal business. By researching state laser regulations, the market, and the competitive landscape, getting certified in laser tattoo removal, investing in the right equipment, developing a strong marketing plan, and offering quality services, you’re bound to be successful. Astanza Laser and New Look Laser College are great resources to help you get started and achieve long-term success in the tattoo removal industry.
Contact Astanza to have all your questions answered so you’re equipped with everything you need from the start.
