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Ask Astanza Part 2 - Laser Hair Removal and the Asclepion MeDioStar Backed by Astanza Laser

The video series Ask Astanza provides information about laser hair removal, tattoo removal, and other aesthetic treatments and topics of interest to those in the aesthetic industry and those looking for treatment. In the most recent episode of Ask Astanza, Registered Nurses Holly Hashop and Carolyn Webb discuss their experiences throughout the years working with other laser hair removal devices and companies and their newfound love of the Asclepion MeDioStar backed by Astanza. The MeDioStar is the fastest, most powerful diode hair removal laser available. 

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Finding the Perfect Meeting Rhythm for Your Aesthetic Clinic

At Astanza, one of the award-winning services that we provide to our clients is Marketing Support. We offer this to our clients because we firmly believe that our clients' success is, in turn, our success. We want to set clients up to succeed and continue to provide superior marketing support throughout our relationship. Our dedication to clients is why we sometimes offer information focused on clinic-building or running a clinic more smoothly. After all, a laser clinic, aesthetic practice, medspa, or physician's office is a business.  

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Ask Astanza Part 1 - Laser Hair Removal and the Asclepion MeDioStar Backed by Astanza Laser

The video series Ask Astanza provides information about laser hair removal, tattoo removal, and other aesthetic treatments and topics of interest to those in the aesthetic industry and those looking for treatment. In the most recent episode of Ask Astanza, Registered Nurses Holly Hashop and Carolyn Webb discuss their experiences throughout the years working with other laser hair removal devices and companies and their newfound love of the Asclepion MeDioStar by Astanza. The MeDioStar is the fastest, most powerful diode hair removal laser available. 

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Why Passion, Culture, and People Play a Key Role in Your Aesthetic Clinic

What determines the success of an aesthetic practice? Is it the technology and equipment, the location, the people who work there, or some magic formula that a business owner conjures up?

To some degree, equipment and location are essential, but most successful practices have a magic formula that makes them successful. This magic formula includes passion, culture, and people. And without each of these things, your practice can't reach its full potential for success. Let's see why these three elements are crucial to an aesthetic practice's success.

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2021 Aesthetic Practice Planning - What Metrics Drive Your Business?

If you're in the aesthetic industry, you probably got into it because you love helping others feel more confident and look better, not because you love numbers, analytics, and data.

However, as any successful business owner will tell you, the numbers are half the game. You don't have to love numbers to run a successful aesthetic practice or laser clinic, but you do have to be familiar with specific financial metrics and pay attention to them if you want to thrive. 

3 Key Metrics for Aesthetic Practices 

1. Treatment Times 

2. Lifetime Revenue per Patient 

3. Acquisition Cost 

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2021 Aesthetic Practice Tip: Keep, Hire or Fire

This past year for many aesthetic practices and tattoo removal businesses was challenging. You had to learn about personal protective equipment (PPE), set up new sanitization practices, stay up to date with local health ordinances, and continue to keep your current clients satisfied while trying to get new clients to keep the doors open. 

In 2020 every aesthetic practice faced unprecedented challenges and difficulties. Aesthetic practice owners learned something in 2020 that’s been true for hundreds of years, that your aesthetic practice is only as good as the people running it. Having a well-trained, customer-oriented team of learners might have been the differentiated factor that separated the practices that made it in 2020 from those that failed. 

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Planning a Successful 2021 for Your Aesthetic Business

As 2020 comes to an end, there are not too many business owners that can honestly say that their plan for 2020 went just as expected. COVID-19 made us change our plans and have to pivot and focus on other areas of our businesses, such as how to stay open, how to comply with new social distancing protocols, etc. 

While we couldn't plan specifically for the total unknown, let's face it: COVID-19 caught almost everyone by surprise, and we were all caught flat-footed. However, that doesn't mean you shouldn't have a sound business strategy in place. Regardless of whether you are running an aesthetic practice, med spa, laser tattoo removal studio, or other types of businesses, it's essential to your short-term and long-term success that you have a plan in place and everyone on your team is aware of it. 

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Frequently Asked Questions (FAQ) on Purchasing a Tattoo Removal Laser

Purchasing an aesthetic laser doesn't have to be a complicated or mysterious process when you're armed with facts to dispel common misconceptions about the laser buying process. Some of the most common misconceptions about purchasing an aesthetic laser include the required credit score for obtaining a loan for an aesthetic laser and how much money you have to put down.

In this blog, we’ll answer the top questions surrounding the purchasing and financing process for an aesthetic laser.  

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3 Mistakes Buyers Make When Purchasing a Laser Tattoo Removal Device

There are many common financial transactions or loans that most Americans apply for and receive throughout our lives. The two most common financial transactions are vehicles (cars, vans, boats, motorhomes, etc.) and residential housing. As these are the two most common large financial transactions that most consumers are familiar with, we typically assume that the financial structure, banks that provide the loans, and payment arrangements are the same for every financial transaction. While that may be true in terms of down payments, credit scores, principal, and interest rates, not every loan is the same. When getting a loan for an aesthetic device, it's important to remember that all loans are not created or structured the same. 

Because many consumers have a misconception that all loans are the same, they're more prone to making a mistake when purchasing a new or pre-owned tattoo removal laser or aesthetic device. To simplify financing and buying a new aesthetic laser, we put together some information on common mistakes people make when investing in capital equipment like aesthetic lasers.   

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