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New On-Demand Webinar - Social Media for Laser Tattoo Removal and MedSpas

Social media is an essential marketing tool that has helped numerous aesthetic businesses and medical spas connect with customers, attract leads, increase brand awareness, and boost sales. Astanza has developed an on-demand webinar that you can watch at your leisure to learn more about effectively using social media for your medspa or aesthetic business.

Social platforms, including Facebook, Instagram, YouTube, Twitter, and more, are used by consumers worldwide to connect with businesses and other audiences about specific interests. In fact, in 2020, 80 percent of the US population had a social networking profile, and according to estimates, the number of worldwide social media users reached 4.2 billion in January 2021.

In addition to gaining referrals and getting positive reviews, social media can educate potential leads and existing clients about your services and create opportunities for immediate, direct conversations between interested individuals and your brand. It’s safe to say that your medical spa needs to have a solid social media presence to build your brand, attract new clients, and nurture existing relationships.

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Laser Tattoo Removal on Spectrum News

Recently, Spectrum News stopped by the Dallas headquarters of Astanza to learn more about our monthly Community Tattoo Removal Day. Each month, Astanza works with local non-profits and governmental agencies to identify individuals that may benefit from laser tattoo removal to improve their employment opportunities or to remove painful memories of the past. 

Astanza's Community Tattoo Removal Day provides free laser tattoo removal to community members and individuals identified by our partners. This includes those who cannot afford tattoo removal, the formerly incarcerated, those affected by sex trafficking, and individuals having difficulty finding employment due to visible tattoos.

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Let's Talk Tattoo Removal & Hair Removal Lasers in Dallas

Over the past year or so during the COVID-19 pandemic, one of the things that we have missed at Astanza the most is getting out to tradeshows, seeing our clients at networking events, and meeting new people to talk about laser hair removal and tattoo removal. Yes, we offer virtual demos, but those aren't the same as speaking to someone face-to-face and having actual human interaction. After all, we love our clients, and we highly value the chance to talk to them in person.

Now that more people are getting vaccinated and case levels are falling, we are returning to in-person events, and our first one of 2021 is the International Congress of Esthetics & Spa in Dallas, TX, at the Kay Bailey Hutchison Convention Center on June 6 & 7, 2021.  We will be in booth 200 & 202 so make plans to come by and see us! 

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Patient Review: Diode Laser Hair Removal with the Asclepion MeDioStar®

We recently had the opportunity to interview patient Whitley after her Asclepion MeDioStar® laser hair removal treatment performed by Holly Hashop, RN, at our Dallas headquarters! In this clip, Whitley details her excellent treatment experience with the MeDioStar and answers questions regarding comfort level, treatment length, and more.  

The Asclepion MeDioStar®, backed by Astanza, is the leading diode hair removal laser in the US. It's known for its unparalleled speed, effectiveness, safety, and patient comfort. The Asclepion MeDioStar is backed by Astanza Laser for installation, training, service, and ongoing business support. 

Continue reading to hear this patient's testimonial on her MeDioStar laser hair removal experience and watch the full video below.

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Everything You Need to Start a Laser Tattoo Removal Business

As an entrepreneur or business owner, there are risks and new things to learn with any industry you are entering. We regularly hear from entrepreneurs and experienced business owners about some of their challenges when starting a laser tattoo removal business or opening a medical spa. Each industry has its own intricacies, and laser tattoo removal and aesthetics are no different. Regulations vary from state to state, and the amount the market allows for services and the process for purchasing equipment are all unique to the industry. One of the main things that Astanza clients like about working with us is limiting surprises and keeping the learning curve too steep. We do this is by walking potential clients through each phase of setting up a laser tattoo removal business or medical spa and providing real-world tips and tricks that can make starting a new business or expanding your existing practice easy. We like to think we make the process of creating a laser tattoo removal business easy.

The three most significant barriers that we see potential clients encountering when starting a laser tattoo removal business are confusion regarding laser tattoo removal regulations, not understanding the revenue model, and how to finance the purchase of a laser tattoo removal machine. Read further and see how Astanza helps you every step of the way with starting a laser tattoo removal business.

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Instagram 101 for Medspas

Establishing a presence on a social media platform is not as easy as most envision. Though it isn't challenging to create an account to participate in social media, making significant connections with users and providing a steady stream of informative content is challenging. However, the payoff for your medical spa joining Instagram and additional social media platforms is worth investing time, energy, and money.

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Spring Cleaning for your Med Spa or Aesthetic Laser Practice

Spring has finally arrived. After a long and endless winter season, one of the best things to do for your medspa is to spring clean in various ways. As part of the leadership or management team at any aesthetic practice, it's essential to think of spring cleaning as a vital improvement to your practice during this time.

Of course, you should include actual physical cleaning as part of this spring plan. It's imperative during these COVID-19 times so that your office is as germ and bacteria-free as possible while performing services like laser hair removal or laser tattoo removal. Aside from a good spring cleaning, here are some other tips to help your aesthetic practice be its best this spring season.

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Branding 101: Improving Your Med Spa's Instagram

If you own or manage a medical spa, you probably have a website or plan to create one as soon as possible. Since people connect online so much, having a website is solid advice for branding your medical spa. But a website isn't enough. Unless you have clients that have already taken advantage of your services or have a business card with your website address, they might never discover all your services.

While a handful of people search for med spa information by plugging keywords into a search engine, nowadays, the bulk of time spent during online leisure time is on social media. Because of this, having the right presence on social media for aesthetic practices is an integral part of building a brand for your medical spa.

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Instagram for Med Spas: Posts, Stories, Live Videos, and IGTV

There is always something new for medspas and aesthetic practices to learn about social media, including some really cool things you can do to promote your aesthetic business online.

InstagramFacebookYouTube, TikTok, and Snapchat (to name a few) are popular platforms your med spa can use to draw potential clients to the top of your marketing funnel, generate new appointments, and convert first-time buyers into life-long customers.

This blog is designed to help med spa owners and aesthetic practice marketers by providing tips on using Instagram Posts, Instagram Stories, Live videos, and IGTV to promote your hair removal, tattoo removal, or other aesthetic laser services. Becoming an experienced social media expert can help you better manage your laser tattoo removal studio or med spa's Instagram account and increase the effectiveness of your efforts.

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How to Use Facebook to get Appointments for Your Aesthetic Practice

It wasn't long ago when Facebook and other social media platforms were primarily used to socialize with friends on the internet. Nowadays, med spas, physicians, laser tattoo removal specialists, and other aesthetic businesses rely on Facebook as an essential inbound marketing tool. Strategically marketing through social media the right way will make it easier to line up appointments at your medical spa, laser tattoo removal studio, or aesthetic practice.

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