<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1459548197462219&amp;ev=PageView&amp;noscript=1">

Choosing the Right Location for Your Aesthetic Practice

There are several things to consider when opening an aesthetic practice. From financial planning to business forecasting, creating a marketing and communications strategy, and everything in between, successfully launching a new business takes dedication and a solid foundation.

Read More

Why Tattoo Artists and Tattoo Collectors Love Laser Tattoo Removal

Tattoos are works of art displayed on the body, and most folks who love tattoos may sit back and wonder, "Why would a tattoo collector want laser tattoo removal?" But, believe it or not, tattoo artists and tattoo wearers worldwide are seeing the benefits of laser tattoo removal. Tattoo artists want to provide a full-service experience for clients by fading down tattoos in preparation for a cover up. Tattoos with heavy, dark ink are difficult to conceal, so tattoo artists use laser tattoo removal to create a cleaner canvas to work on and ultimately deliver a better cover up tattoo.

Read More

What is Fluence and Why Does it Matter with Laser Treatments?

In short, fluence is energy concentration. But, “What exactly does that mean?” you may ask. And why does it matter when it comes to laser technology? Great questions! You may remember our recent blog and video with the Astanza Science Guys, ​​where they discussed laser wavelengths for tattoo removal and how each laser beam works somewhat differently in how it targets the ink underneath the skin.

Read More

Leveraging Your Clientele to Attract New Customers

Nothing beats positive word of mouth when it comes to spreading the good word about your aesthetic practice. Whether it’s a long-time client sharing their experience with a friend or a new client telling their spouse how great they felt after receiving your services, personal referrals and great reviews go a long way. Repeat business is invaluable; the cost of acquisition goes down each time a repeat customer purchases from you again. Savvy business owners harness happy customers’ opinions to attract new traffic.

Read More

Fall in Love with Astanza This Season

Have you been thinking about opening up an aesthetic laser business? Or maybe you’re ready to add on new services to your existing practice. Whichever the case may be, Astanza Laser has you covered. 

Read More

How to Get Good Online Reviews (and Manage Them)

If you have an aesthetic practice, you probably know that getting good reviews can make a big difference in the number of clients you have. But how can you get more online reviews? There are a few ways to increase the number of reviews you're getting and handle any negative comments you receive. Here are a few things to consider to see the most success.

Read More

How to Use Social Media to Get More Clients for your Aesthetic Practice

Regardless of what type of business you're running or even the industry you're operating in, taking advantage of social media sites like Facebook and Instagram is a great way to boost your ongoing marketing strategy. However, it's especially important to utilize social media if you run an aesthetic practice, as they tend to depend more heavily on "social proof" and word-of-mouth than other businesses.

Read More

Laser Tattoo Removal Wavelengths with the Astanza Science Guys

Light, balloons, confetti – oh my! Have you ever wondered how the technology of lasers, specifically Nd:YAG lasers, works? Luckily for you – the Astanza Science Guys are here to help. With a few different wavelengths, each laser beam works slightly differently in the way it targets the ink underneath the skin. Having a laser that fires correctly allows practitioners to safely perform complete tattoo removal on their patients. Keep reading and watch the video below to learn even more about the technology and science behind laser tattoo removal.

Read More