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3 Things to Remember: Retaining Customers and Building Brand Loyalty in the Aesthetics Industry

It's the question on every aesthetic business owner's mind: How do I retain my current customers and build brand loyalty?  

Every business owner hopes to make their clients happy and satisfied with the services they provide. And while you can't control your clients' emotional response to your work, you can do your best to elicit positive responses. Of course, aesthetic business owners know they have to deliver outstanding consultations, treatments, and overall patient experiences to gain repeat business and brand loyalty. 

At the root of this age-old challenge is figuring out how to make it irresistible for clients to keep coming back (and use their powerful word-of-mouth to deliver referral business).

In this article, we'll discuss a few tips that can help turn your clients into raving fans, reduce patient no-shows, and keep them coming back for more! 

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New Look Laser College Announces 2021 Laser Tattoo Removal Training Schedule

Astanza Laser is thrilled to announce New Look Laser College's recently-released 2021 laser tattoo removal training schedule!

New Look Laser College (NLLC) is the official training division of Astanza Laser and has taught and certified countless students in laser tattoo removal over the past ten years. We're proud to partner with NLLC to help students find successful, productive, life-changing careers in laser tattoo removal. New Look Laser College alumnae include tattoo artists, laser practitioners, aestheticians, first-time laser users, entrepreneurs, physicians, registered nurses, medical spa owners, and more. 

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Tips for Picking the Best Software for Your Med Spa

If you're reading this, there's a good chance you're not satisfied with the current state of your med spa or aesthetic business. Whether you feel your clinic is unorganized, unprepared for each day, or always running behind, not having your business running like a well-oiled machine can lead to stress, tension, and missed steps in your work environment.

To help, keep reading for tips on picking the best software to improve your med spa's operations and marketing efforts. 

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Difference Between Microneedling and Erbium:YAG Laser Resurfacing to Improve Skin Texture and Tone

These days, there are so many different ways to improve the skin's overall appearance: microneedling, chemical peels, skin resurfacing, laser treatments, IPL, dermabrasion, facials, and more.

While it's evident for patients to choose treatments best-suited for their needs, understanding which procedures are the most productive for achieving #skingoals can be challenging. In this article, we'll take a look at two popular skin treatments, microneedling versus skin resurfacing with the DermaBlate Erbium:YAG laser. In doing so, we'll outline the differences, pros and cons, ideal use cases, and more between microneedling and laser skin resurfacing and why the latter is the preferred choice for many patients and practitioners.

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5 Ways to Reduce Patient No-Shows at Your Aesthetics Clinic or Med Spa

Getting stood up by a client for their appointment at your aesthetics clinic or med spa is never ideal. Any business owner plagued by no-shows or chronically late clients can tell you it's a drain on their time, efforts, and, unfortunately, finances. 

If you've found your aesthetics business struggles with keeping your appointment books full and running smoothly, keep reading for our tips to reduce patient no-shows! 

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Things to Consider When Adding Laser Tattoo Removal to Your Business

Business owners know that any new venture requires extensive research, guidance, and thoughtful planning. When considering adding laser tattoo removal services to their existing businesses, we try to guide our clients through each step of the process, pointing out areas they might not have thought through.

Keep reading for a list of things to consider when adding tattoo removal to your med spa, laser clinic, or tattoo shop!  

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National Tattoo Removal Day  #ChangingLives through Training, Free Treatments, and More on Third Anniversary!

Astanza was thrilled to celebrate the third annual National Tattoo Removal Day on August 14, 2020! Our clients, students, friends, and social media followers commemorated this nationally recognized day with us, spotlighting how laser tattoo removal is #changinglives for patients, communities, and business owners. To celebrate this year, we hosted laser tattoo removal training, offered free treatments, and featured businesses on social media, and connected hopeful tattoo removal patients with laser clinics in their area.  

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Ask Astanza: Answering Your Laser Hair Removal Questions!

During this episode of the #AskAstanza video series, we answer frequently asked questions about laser hair removal to help inform potential patients and interested practitioners. Watch below as Josh and Jessie debunk myths and share insight into the cost of laser hair removal, treatment experience, how effective laser hair removal is, and more!  

Laser hair removal continues to be one of the most popular aesthetic treatments among both men and women. Considering that 30% of the population over 18 years of age seek hair removal solutions, laser hair removal has grown into a $587.56 million global industry.1 Despite laser hair removal's growing popularity, there are still many misconceptions surrounding this highly sought-after procedure. 

 

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Best Types of Clinic Spaces for Aesthetic Laser Businesses

Choosing the right clinic space for your new aesthetic laser business can be a huge determining factor for your business' success. Starting a business requires a lot of work and countless decisions. You have to research which laser to purchase, which staff members to hire, how to price your treatments, and more. With so many decisions at your fingertips, it's easy to overlook things like building type and location which can hurt you in the long run. Here, we've outlined the best clinic options for opening your aesthetic laser business!  

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