National Tattoo Removal Day, August 14, became one of Spectrum Laser Aesthetic's hottest days of the year after they significantly increased their revenue just by incorporating the nationally recognized day into their annual marketing plan. With NTRD just around the corner, we're excited to share their success story and inspire other aesthetics businesses to get involved this year!
Keep reading to learn how this East Texas med spa leveraged NTRD to expand its reach and earn more money!
About Spectrum Laser Aesthetics
Located in cozy Tyler, TX, Spectrum Laser Aesthetics is its community's leading provider for popular aesthetics services. They offer laser tattoo removal, laser hair removal, spider vein removal, acne treatment, skin rejuvenation, dark spot correction, and other procedures. Spectrum uses the Astanza TrinityTSR, the most reliable and effective full-color spectrum tattoo removal system on the market to serve their tattoo removal clients.
Spectrum consistently looks for new ways to stay competitive in their market, introducing new technology and promotions to their clinic regularly. In the summer of 2019, they decided to celebrate National Tattoo Removal Day for the first time as a business to create a little hype around town, capture new clients, and hopefully see an increase in revenue.
How Spectrum promoted National Tattoo Removal Day (and their clinic)
Spectrum knew that to create some buzz, they needed to offer something people couldn't turn down: FREE laser tattoo removal treatments on National Tattoo Removal Day, no appointment necessary.
During the event, Spectrum provided free food and beverages at their clinic and raffled various aesthetics-related door prizes (medical-grade skincare, complementary treatments, etc.).
When we spoke with Spectrum's co-owner, Jarod Stevens, he emphasized how simple it was to get the word out.
"Honestly, getting the word out about the specials we were running for National Tattoo Removal Day was a little too easy," said Stevens. "All in all, we spent less than $500 on promotions, food, and door prizes."
Spectrum added the special offer to their website's homepage, shared signage and flyers at their clinic, and posted on social media to promote the event. Additionally, they boosted their event-related posts on Facebook out to a 50-mile radius for $200 during the two weeks leading up to August 14.
One successful business day continues to bring in steady revenue - even a year later.
Spectrum saw great success from their simple promotional efforts. Stevens was quick to share how well their event came to fruition and generated revenue.
"We spent less than $500 to generate over $5,000 in package revenue in a single day," said Stevens.
"That doesn't even include all the referral business we gained from the folks who brought their friends. Even if they didn't have tattoos to remove, many of them came back in for laser hair removal in the months that followed."
Alongside offering free single laser tattoo removal sessions on August 14, Spectrum also ran another incredible deal: 50% off tattoo removal treatment packages when you signed up that same day. They sold eight packages during their event, and most of those who received treatment and didn't purchase a package on August 14 continued to come in for repeat treatments at full price.
When asked if the Spectrum crew will host another NTRD event this year, Jarod Stevens replied, "Oh, hell yes."
Get Involved with National Tattoo Removal Day
Spectrum Laser Aesthetics is one of the many aesthetic businesses involved with National Tattoo Removal Day. Like theirs, we love hearing success stories that demonstrate how easy it can be for clinics to implement new marketing campaigns to generate significant revenue. Astanza founded National Tattoo Removal Day in 2018 to help create awareness of the procedure and recognize clinics and practitioners. The national day has also allowed patients to share their laser journey and educate potential patients on their options for removing unwanted ink and feeling good in their skin.
If you're an aesthetic business interested in promoting National Tattoo Removal Day this year, click here or below to download free promotional graphics you can share through your clinic (don't forget the hashtag, #NationalTattooRemovalDay)!
If you're interested in receiving a laser tattoo removal treatment with Astanza Laser's leading technology, click here to find a provider near you.
Learn more about National Tattoo Removal Day at www.nationaltattooremovalday.com .
Happy National Tattoo Removal Day, Laser Lovers!