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Entrepreneur’s Guide to Launching an Aesthetic Laser Business

entrepreneur guide to launching an aesthetic laser

Starting a successful business in any industry takes strategic planning, the proper support, and a strong business growth plan with measurable goals. From opening an LLC to acquiring the appropriate insurance to finding the right office space and partnering with reputable companies, follow the entrepreneur’s guide to launch an aesthetic laser business. Grab our key steps entrepreneurs must take to ensure a successful start.

Opening an aesthetic laser business is no different. If you’ve been contemplating opening a laser tattoo removal business, laser hair removal practice, or MedSpa, keep reading this article to learn the non-negotiable steps you need to take to launch your practice confidently.


Researching State Laser Regulations

Laws regarding who can operate a laser vary by state. While laser tattoo and hair removal have similarities, there are significant differences in how state laser regulations have framed the two procedures. Because there are several variables to consider, natural pigmentation correction, for example, does not have as clear-cut regulations as other aesthetic treatments.

There are resources available to check if you are legally able to fire a laser in your state, but consulting with an expert who can help you navigate the rulings is the best way to ensure you understand the laws written in your state.

Getting trained and certified is the perfect first step for entrepreneurs wanting to start their businesses by providing laser tattoo removal. New Look Laser College, Astanza’s training division, is the first and most-comprehensive certification course focused solely on laser tattoo removal. Laser tattoo removal is a highly sought-after procedure and continues to increase in demand. Therefore, becoming a laser tattoo removal practitioner is the perfect first step for entrepreneurs wanting to start their own aesthetic laser business.

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Assessing Your Competitive Landscape

When you’re in the planning phases of opening an aesthetic laser business, it’s paramount to your overall success to understand who your competition is and how you can set yourself and your business apart from the rest. Researching similar businesses within about a 30-mile radius is the first step. Once you single out your competition, if any, go a little further.

Ask these questions:

  • What services do they provide?
  • What type of technology are they using?
  • What are they charging for treatment prices?
  • Do they have a strong online presence?
  • Are they using digital marketing or other advertising avenues?

Understanding who your competitors are and analyzing their services is key to solidifying your business’s unique selling points.

Financial Planning and Business Growth

Proper financial planning is one of the most time-intensive pieces to launching a profitable aesthetic laser business. Understanding your initial capital investment and monthly expenses is how you can calculate your total costs. Working with reputable companies in the industry will help you calculate your estimated monthly revenue.

If you’re new to the aesthetic laser industry and need guidance on this portion of your business planning, contact Astanza. People looking to purchase an Astanza Laser device can receive a complementary, individualized, and in-depth Pro-forma to help ensure a successful, profitable start to your laser business journey.

Partnering With a Reputable Company

From purchasing the laser device to having a comprehensive service plan and warranty, partnering with a reputable laser company is another critical component to a profitable start. Machines capable of performing laser tattoo removal, laser hair removal, and other related aesthetic skin services include advanced technology and are the most important piece of your business. If you want to provide premiere services, you need a premiere-grade laser.

In addition to purchasing the best laser device that fits your business’ needs and budget, a comprehensive service plan and warranty are essential. Lasers need regular preventative maintenance, and as an entrepreneur, you want to ensure someone will pick up the phone and answer your device-specific questions thoroughly and promptly. When you partner with a reputable company that specializes in distributing FDA-cleared laser devices, you’ll have the comfort of knowing you’ve got a team of experts on your side throughout your entire laser business journey.

When looking at service plans and warranty options, ensure you note exactly what is offered and keep track of your requests and coverage so you take full advantage of the services provided.

 

Resources for Marketing Aesthetic Laser Businesses

Acquiring high-quality leads, creating a loyal clientele, and increasing your business’s brand awareness are business growth strategies that cannot be overlooked. How will leads find you if you’re not telling people about the services your laser business provides? From creating a website with strong, search-engine-friendly content to advertising your laser business on ROI-friendly platforms, creating and following a detailed marketing strategy is paramount for your initial success and long-term business growth.

If you’re an entrepreneur and are ready to hit the ground running with your laser business, check out Astanza’s aesthetic resource library. The library includes dozens of on-demand webinars, eBooks, and other guides explicitly tailored to assist business owners in the aesthetic industry start or upgrade their marketing strategy.

As you can see, several key elements to launching a profitable aesthetic laser business exist. If you’re ready to roll and would like assistance from experts in the industry, don’t hesitate to contact Astanza today! Our business development managers are here to guide you every step of the way.

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