Out with the old, in with the new! Spring is the most common time of year when people do a little sprucing up by cleaning the closet, dusting the floorboards, and maybe rearranging furniture. But spring cleaning doesn’t just apply to household chores; it’s also a great principle for your aesthetic business strategy.
Whether it’s re-evaluating your goals for the year or introducing a new marketing plan, now is the perfect time to give your laser business strategy an upgrade.
Spruce Up Your Social Media
One of the best ways to use social media sites to get more exposure for your business and, ultimately, more clients involves posting seasonal promotions on channels such as Facebook and Instagram. Popular holidays to run promotions during spring include St. Patrick’s Day, Spring Break, and Mother’s Day, among others. The best way to organize your online content and social media promotions is by utilizing a content calendar.
Click the photo below to download a free, customizable content calendar for 2022!
For aesthetic laser businesses, visual representation of the services you provide is crucial to your success online. If you haven’t posted before and after photos of your laser tattoo removal treatments, you need to start optimizing your social media strategy. Consider dedicating one day a week to post before-and-after photos. #TreatmentTuesday is a popular hashtag for aesthetic laser businesses.
Social media is the fastest and most affordable method to increase brand awareness. Whether you’re a brand new laser business or a longtime-running MedSpa, there are a handful of tips and tricks that will put your social media presence leaps and bounds above your competitors. Brand new to the social media world? No worries – Astanza has a webinar tailored just for you – How to: Instagram for Laser Businesses. Register here or click the photo below to join our award-winning marketing team as they guide you through the basics of Instagram and give strategic tips on how to successfully promote your aesthetic practice, medspa, or laser business through the popular social platform.
Springtime Specials for New and Loyal Clients
Consider posting a flash sale on social media to help people on the fence about investing in your services finally book an appointment. A good option would be offering special pricing for people who mention seeing your post on Facebook or Instagram. Providing them with a 10 - 15% discount on select services that day is a great way to reward a new customer.
For your current clientele, you could send an email offering a special offer for their next treatment or a discount encouraging them to bring in a friend. Part of keeping your loyal customers happy is making them feel appreciated. If you offer special deals to your current clientele, they’ll feel more inclined to spread the good word about your business and the aesthetic laser services you offer.
With the longer days ahead and temperatures on the rise, people will be bearing more skin. So spring is the perfect time to run specials for your laser hair removal business! Think about offering package discounts for laser hair removal to get people ready for summertime.
Increase Your Online Ratings
Speaking of spreading the good word about the services your aesthetic laser business provides, nothing speaks louder than a 5-star rating online. The most important thing to remember about getting good reviews is simply asking! Don’t be afraid to ask your customers to leave reviews online. An effective way to get good online reviews is by placing a poster or flyer near your checkout area with a QR code that sends folks directly to your review websites. That way, while you’re scheduling their next appointment, they can scan the QR code and write the review before leaving your office.
Whether it’s increasing your online ratings, incorporating a new social media strategy, or rewarding your loyal customers – spring is the best time to re-evaluate your aesthetic business strategy goals.
Questions? Contact Astanza today! Our team of experts is here to guide you every step of the way.