Anyone can be trained to perform laser hair removal, laser tattoo removal, and other aesthetic services. However, you can't easily teach a positive attitude and strong work ethic. When you are growing your aesthetic laser business, you need to create the best team possible. This means employing people who truly love working with clients on a daily basis and are just as invested in the business’ success as you are. With the right team, you can create a loyal client base and grow a positive brand image.
Keep reading for our three top tips to building your aesthetic laser practice dream team!
Hire Individuals With A Customer Service Background
Customer service is the key to having happy, recurring clients for your aesthetic laser practice. Anyone you hire should have some experience in customer service. Serving, retail, sales, and even call center positions teach the skills individuals need to provide the best service possible to your clients. These types of positions offer experience your potential new hire(s) would need to communicate efficiently, follow directions, take initiative, and create personal relationships with each customer.
If you hire someone without basic customer service skills, you risk having your patients interact with someone who isn't sure how to speak with them properly. Even one negative experience with your team could lead to losing out on referrals and recurring business.
Consider Those With Previous Experience
Any applicants who have previous laser tattoo removal, laser hair removal or applicable aesthetic procedure experience should be considered. Since these individuals have experience with receiving or giving these procedures, they will more effectively and properly communicate expectations to your clients. This is especially important for those who are interested in learning more about purchasing sessions or long-term service packages.
If your aesthetic laser practice team can help sell the services in a relatable way, you can expect an increase in recurring clients. By offering the services and answering questions in a personable and relatable way, you can bet on gaining more referrals from word of mouth and positive online reviews.
Build Up A People-Oriented Staff
At the end of the day, it is crucial to have a people-oriented staff. Every member of your team should enjoy working with clients, providing a positive, memorable experience for everyone who walks through your doors. When clients enter, they want to feel welcome and comfortable. They will be able to tell if your team doesn't want to be there or if they do not particularly care about their job or the success of the business. By taking time to hire individuals who truly love helping people, you will create a better experience for not only your team, but more importantly for your clients.
It's important to remember: First impressions matter. You want your team to create and uphold the best image of your aesthetic laser business. By having the right individuals greeting clients and answering phone calls, you will have peace of mind knowing that new and returning clients have a positive image of your business.
Are you ready to build your dream team? By hiring people with a customer service background, relatable previous experience and a people-oriented mindset, you’ll be crushing your goals in no time.