Regardless of what type of business you're running or even the industry you're operating in, taking advantage of social media sites like Facebook and Instagram is a great way to boost your ongoing marketing strategy. However, it's especially important to utilize social media if you run an aesthetic practice, as they tend to depend more heavily on "social proof" and word-of-mouth than other businesses.
Whether it's getting exceptional client reviews, having your existing satisfied customers share testimonials on their own social media pages, or even running promotions and special pricing for your followers, utilizing social media is a crucial part of growing your business for a host of different reasons that are all worth exploring. So, let's dive in!
Capitalizing on the Social Media Age
By far, one of the best ways to use social media sites to get more clients for your aesthetic practice involves posting seasonal promotions on channels such as Facebook and Instagram.
The great thing about this technique is that it's something you can do on a regular basis. If you run a laser tattoo removal service, for example, you could offer some type of special discount pricing to help people get ready for summer when their skin is more likely to be exposed.
You could also post a flash sale to help people who may be undecided about investing in your services make the decision to come see you. Consider offering special pricing for people who mention they saw your post on Facebook. If they walk in the door and say they're a social media follower of yours, or that they recently read something you posted, they could get 15% off their appointment. Whichever way you spin it, it's a fun and engaging option to get new customers.
Encouraging Clients to Share their Experience
Along the same lines, you should feel comfortable asking your existing, satisfied clients to share their experience on their own social media pages – provided they tag your official accounts, of course. Doing so accomplishes a few key things at the same time. First, it helps raise brand awareness among their friends and family members who may have otherwise not been aware that you existed. Likewise, it helps show the followers of your page you care about what you do and that you're dedicated to quality – something that goes a long way in terms of courting new customers.
You could even consider offering special packages for repeat customers to your aesthetic laser practice who consistently send praise to both you and your business online. You'd have to be able to verify that this is actually happening, of course – but rewarding loyalty certainly goes a long way. If nothing else, it'll make sure those customers stay satisfied and they keep coming back for more – which in and of itself is one of the primary building blocks of success for any organization.
Getting Good Online Reviews
Another option if a customer doesn't want to share their experience online in full detail is to ask them to leave a review for your aesthetic practice online. You could even consider having a poster in your office with a QR code that links directly to your Google My Business or Facebook reviews page to make it as easy as possible. Pro tip: Have the poster right next to your front desk/checkout area.
Try to get this request in right after their appointment when they're finishing up. That way, the experience is still fresh in their minds and they can leave the review right away.
If you'd like to find out more information about how to use social media sites to get more clients for your aesthetic practice, or if you have any additional questions about laser hair removal or laser tattoo removal you'd like to go over in a bit more detail, don't delay – contact Astanza Laser today.