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Launching Your Aesthetic Laser Business with Ease

   

If you’re an entrepreneur looking to open an aesthetic laser business, now is the perfect time. The industry is continuously growing and with smart planning, you can set your business off on the right foot with ease. In this guide, we’ll discuss business tips for aesthetic practitioners and the five key steps to successfully launching your aesthetic laser business.

Keep reading to gain expert industry insight and learn how you can launch your aesthetic laser business with ease.


Research Your Industry

No matter your knowledge level, industry research should be your first step. Let’s dive into what you need to know.

Laser Regulations

Regulations vary by state so ensure you research the latest state guidelines. Additionally, consider consulting with an expert to spare yourself headaches. Here are some key guidelines:

  • Find a physician / medical director for your business
  • Hire a certified laser operator (or get certified yourself)
  • Use FDA-cleared devices

File Your Paperwork

Now it’s time for the nitty-gritty: Business 101 tips. You’ll need to decide which business structure is best for you: a sole proprietorship, a partnership, corporation, co-op, or LLC. An LLC, or limited liability company, is a popular choice as it gives you a simple structure with legal protection.

You should also organize your paperwork for licensing, registration, and taxes. Be sure to take into account major details like the right location for your practice, hiring, and software.

Plan Your Budget

Next, you’ll need to sort out your finances. Here is where you list funding sources — like revenues, loans, or grants — and costs. You can then calculate how to turn a profit using break-even analysis and financial forecasting. With rigorous planning and these entrepreneur business tips, you can maximize your profits.

Insurance and Risk Management

One expense you cannot afford to overlook is insurance, as it can pay off over time. Consider the basics—like workers’ compensation, general liability, employment practices liability, and property insurance. As an aesthetic practice, you also have unique insurance needs that protect your business in its entirety. Be sure to consult with your aesthetic laser device provider or your clinical education director after your certification course to ensure you obtain all necessary types of insurance for your laser business.

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Write Your Business Plan

Next, it’s important to jot your specifics down in a cohesive business plan. This will organize your goals in one document that you can easily refer back to throughout the year.

Here are the components:

  • Executive Summary
  • Company Description/Mission Statement
  • Market Analysis
  • Organization Chart
  • Service and Product Line
  • Sales/Marketing Strategy
  • Financial Projections

Craft Your Marketing Strategy

Whether you’re expanding an existing practice or a first-time entrepreneur, marketing is the major key to a successful business strategy. After all, for customers to book your services, they must know who you are and what you offer. Thankfully, there are many tools you can combine to create an effective marketing strategy for MedSpas.

Website

Nowadays, setting up a website for your business is a must. If you don’t plan to hire a web developer, sites like WordPress and Squarespace allow you to create a sleek website in no time. Make sure to include your business name, contact information, location, services, pricing, and hours.

Social Media

With customers spending hours online, you'll want to set up professional social media pages for your business on Facebook, Twitter, Instagram, LinkedIn and YouTube. In the aesthetic world, Instagram and Facebook are by far the top contenders and most-used social media platforms. You can share the latest news, answer FAQs, and learn more about your target audience by sharing and engaging with others in the industry. Whether you're new to social media or have been on the platforms for a bit, there are some industry-specific key strategies that will help your aesthetic laser business be more successful online. Register for Astanza's latest webinar – How to: Instagram for Laser Businesses by clicking here or the photo below.

free webinar frequently asked questions about starting a laser tattoo removal business

Advertising

It’s a great idea to plan to advertise your business through many mediums — social media, online ads, cross-marketing avenues, etc. Don’t underestimate the benefit of a good old-fashioned flyer or postcard to hand out to local folks. Keep in mind that you can also advertise on customers’ social media feeds, so your business is just a click away.

Partnerships

Finally, an entrepreneur recognizes the value of partnerships. This can mean finding mentors, setting up quid pro quo partnerships with other businesses, and setting up a customer referral program. So get your business cards ready and always be on the lookout for ways you can grow your business by collaborating with like minded others.

As you’ve learned in this blog, there are a few major key pieces to the puzzle when opening an aesthetic laser business. Regardless if it’s your first business or your fourth, skipping one of these integral key steps may cause struggles down the road.

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Looking to get laser tattoo removal certified? Click here to see Astanza’s training division, New Look Laser College, full 2022 schedule. If you’re ready to start your laser business and want more information, contact Astanza today!

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