Moms around the world work hard every day for their children and families, making sure they have everything they need and are taken care of. But that sometimes leads to them forgetting to treat themselves for their hard work. This Mother’s Day, May 8th, consider running specials so your clients can give back to their moms or mother figures.
Mother’s Day Special
Create a Mother’s Day special for your aesthetic business by offering discounted treatments for the day! If you’re a MedSpa that offers relaxing spa packages, consider including a discounted laser hair removal treatment targeted towards moms-on-the-go.
Moms are usually tied for time, thinking of the most convenient and available option there is to take care of themselves without any hassle. While many moms are used to buying a razor every month to get rid of unwanted hair rather than taking the time to make a laser hair removal appointment, razor costs add up over time. Not to mention the struggle of ingrown hairs that arrive with shaving can be costly and painful.
In fact, a woman who starts shaving at the age of 13 and continues to shave until around the age of 60 will spend up to $6,000 on disposable razors and shaving cream. With laser hair removal, a woman could save up to 47% on the cost of shaving! Furthermore, the time saved from laser hair removal in just 6 to 12 treatments is well worth it in the long run versus a lifetime of shaving, waxing, or epilating.
With a Mother’s Day special added to these savings, your clients could benefit even more from laser hair removal!
There are many moms today that have been asked by their children why the sticker on their arm isn’t rubbing off. That permanent sticker might be a tattoo that no longer represents their current life stage or serves as an unwanted reminder for a certain person or experience in their life. The reasons for tattoo regret are plenty, but luckily laser tattoo removal offers a safe, fast, and effective solution. Play this to your advantage this Mother’s Day by giving moms a discounted treatment or special package!
Another offer for someone that wants to alter their tattoos is offering discounts for people looking for cover-ups. Tattoos and tattoo removal are known to be better together. Fading unwanted tattoos with laser tattoo removal allows tattoo artists to work on a cleaner canvas and give clients a cover-up they’ll actually desire.
Bring Your Mom or a Mother Figure
What better way to celebrate Mother’s Day than a mom spending the day with her kids?! Create a once-in-a-lifetime experience by having a client bring their mom or a mother figure in to get a laser treatment done together. Some discounts ideas include:
- BOGO deal: Have a client buy a laser treatment for themselves and receive a free treatment for their mother
- Bring a Mom: Advertise a special for clients to bring their mom in for a “couple’s” laser treatment and receive 25% off their next session
Take advantage of the added personas by updating your audience on social media to create a tighter-knit community and remind other customers of your Mother’s Day deals.
Social Media Giveaways
Additionally, social media can become a media channel for your treatment discounts and Mother’s Day promotions. Create a giveaway for your followers to be a part of the fun on this special day! Make your rules clear on the giveaway while being creative and fun. One way to do this is to have your followers post a picture of them and their mother figures on an Instagram post or story, tagging your business account, and saying one thing they love about their parent. This way, they can be entered into the contest and have the chance to win a free or discounted laser treatment.
If you’re new to social media or want to learn Instagram tricks for your business account, check out our latest social media webinar: How To: Instagram for Laser Businesses. This webinar will teach you how to set up a business account, the tips for taking advantage of all of Instagram’s resources such as Live or Stories, and how Astanza can help your business grow!
If you're new to the aesthetics world or are looking to expand your laser business, don't hesitate to reach out to Astanza today. Our team of experts will readily answer all your questions and gladly guide you every step of the way.