By now, the ongoing COVID-19 situation may have impacted you and your business. During uncertain times, we know that you care most about protecting your team, staying connected with your clients, and prepping your business to move forward once this passes... and it will pass. Astanza is committed to being a helpful resource for our clients and others in the aesthetic industry.  During a live, face-to-face webinar, hear useful insight from the Astanza team, partake in a Q&A session, and gain actionable strategies for moving forward from COVID-19.  Click here to register.

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You'll want to check this out - Astanza is hosting an exclusive webinar on April 14 at 1:30 PM CST sharing marketing tips for your aesthetic business, laser clinic, med spa, or tattoo shop! This webinar is free to view, and registration is now open here (limit 100).

During the webinar, 10 Marketing Tips for Your Aesthetic Business, we’ll offer proven marketing tips that can help grow your aesthetic clinic and expand (and retain) your client base.  Hosted by our own boundary-pushing Marketing Team members, hear their insight on which marketing tactics can help your business move the needle (and which tactics to stay clear of). These are just a few topics and tips we'll share during the webinar: 

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The initial tattoo removal consultation is an important moment for every patient and every practice.

It's an opportunity to showcase your knowledge of the procedure, establish rapport with your patient, and gain their trust so they decide to proceed with treatments.

You'll want to answer their questions thoroughly and express your expertise in laser tattoo removal. 

We've gathered the most common patient questions about laser tattoo removal for your reference. Anyone that interacts with a patient – from the receptionist to the practitioner – should feel confident discussing these topics.

Looking for a laser tattoo removal treatment? Click here! 

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"Do I need a license to fire a laser in my state?"  

This question is probably one of the first things you'll ask yourself when researching your state's laser regulations. 

The answer may be dependent on the "Board of (insert your pre-existing profession here)." It's all a matter of one phrase: The Scope of Practice. 

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Is a regulation technically a law? Do both have legal ramifications? What regulatory body dictates whether or not I can perform a particular type of laser treatment in my state?

These are a few of the questions you may ask yourself when researching your state’s regulations. In this article, we'll breakdown the difference between laser laws, regulations, statutes, and advisory opinions and what each could mean for your business.

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Not all lasers are regulated the same, and neither are aesthetic treatments.  When researching your state's laser regulations, it's important to have a clear understanding of what laser treatments you'll be performing at your business/clinic. 

Keep reading to learn more about what to expect when researching regulations based on a specific procedure, including laser tattoo removal, laser hair removal, permanent makeup removal, and correcting natural pigmentation.  

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National Tattoo Removal Day is back and we couldn't be more excited! In honor of today, we are highlighting one of our favorite Astanza client duos, Holly and Aaron Della Vedova, owners of Evolve Tattoo Removal and Guru Tattoo .

Evolve Tattoo Removal was recently featured on the Fireside Tattoo Video Podcast where they answered frequently asked laser tattoo removal questions and shared insight into their business. Keep reading to learn more about the Della Vedovas and Evolve Tattoo Removal’s growing success.

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Word-of-mouth marketing has long been the most powerful form of recommendation and a key marketing tactic for promoting a business. In today’s digital age, word-of-mouth marketing has taken a new form through online review platforms.

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There's a lot of information out there when it comes to researching your state's aesthetic laser regulations. It can become an overwhelming process determining the difference between laser tattoo removal, laser hair removal, and other popular types of laser regulations if you don't know where to look.

Astanza is committed to helping our clients, students, and anyone interested in the aesthetic laser industry find the most accurate information to make informed buying / training decisions.  Read the tips below to help you find trustworthy sources for your state's laser regulations!

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An aesthetic laser business is only as successful as the technology it uses. You can have a great clinic space and the best laser technicians – but none of that matters if you don't have a working laser.

We picked the brains of our Biomedical Engineers to get some tips for better laser-care. Here are a few ways you can protect your lasers and extend the life of your devices (and avoid extra service visits).

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