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When it comes to owning a laser business, what’s even more important than your laser is the reliable service it's backed by. Many laser purchasers are under the false impression that once they buy a laser, they’re good for business. The same can be said for marketing. Just because you build a website doesn’t mean you’re automatically going to start getting leads. You need to write blogs, hold events, spend on advertising and social media, etc.
How many times have you googled what restaurant to go to for dinner, saw a poor review rating, and kept scrolling to find another? Online reviews hold significant weight in the overall success of a business. Regardless of the industry, people like to know what others think of a particular business’ services and what their experience was like. When it comes to the aesthetics industry, your online reputation, reviews, and word-of-mouth referrals are crucial to the success of your clinic.
While 2020 was rough, to say the least, Astanza ended the year on a great note by winning three MyFaceMyBody Awards for Manufacturer or Supplier of the Year, Customer Service Support of the Year, and Training Support of the Year.
The MyFaceMyBody Awards is the largest aesthetic awards program centered on the aesthetics and beauty industries. The annual global awards program celebrates numerous individuals, practices, and brands in the aesthetic industry for various accolades. Astanza is proud to be recognized as a first-time winner of the Manufacturer of Supplier of the Year award, in addition to winning the Customer Service Support of the Year award and Training Support of the Year award for the second time.
A few years ago, Astanza began using Zoom to host live educational webinars. After receiving such positive feedback from attendees, we expanded our content library to include quarterly webinars exclusively for clients, providing updates and information to help aesthetic business owners operate more effectively.
In a market that's constantly evolving, it's important to stay on top of the latest trends that can affect your aesthetic clinic and how you serve your patients. Frequently, we’ve seen how a shift in patients’ needs and expectations call for a change in the way clinics operate and market themselves. In a booming industry like the aesthetics market, adapting to new trends is crucial for clinics to survive.
Word-of-mouth marketing has long been the most powerful form of recommendation and a key marketing tactic for promoting a business. In today’s digital age, word-of-mouth marketing has taken a new form through online review platforms.
An aesthetic laser business is only as successful as the technology it uses. You can have a great clinic space and the best laser technicians – but none of that matters if you don't have a working laser.
We picked the brains of our Biomedical Engineers to get some tips for better laser-care. Here are a few ways you can protect your lasers and extend the life of your devices (and avoid extra service visits).
For any business, marketing is necessary to grow and maintain a solid clientele base and increase revenue stream. Medical spas offer a wide range of services that all need to be marketed correctly and effectively. Marketing your medical spa may seem daunting at first, but the results and revenue are well worth the effort.
Today, the number of marketing methods available make it easy for businesses to get clients through the door quickly. In this article, we will discuss 5 essential tips and tricks to help market your medspa, attract new clients, and rise to success.
One thing we pride ourselves on is our commitment to our customers. We don’t just create relationships with our clients, we create partnerships. So when we received requests from clients about accepting transactions using Bitcoin, we did more than just listen, we delivered. As the old saying goes, “ask and ye shall receive.”
Keep reading to learn more about how Astanza's focus on customer service is changing the way business is done in the aesthetic laser industry.
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