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In a market that's constantly evolving, it's important to stay on top of the latest trends that can affect your aesthetic clinic and how you serve your patients. Frequently, we’ve seen how a shift in patients’ needs and expectations call for a change in the way clinics operate and market themselves. In a booming industry like the aesthetics market, adapting to new trends is crucial for clinics to survive.
Word-of-mouth marketing has long been the most powerful form of recommendation and a key marketing tactic for promoting a business. In today’s digital age, word-of-mouth marketing has taken a new form through online review platforms.
An aesthetic laser business is only as successful as the technology it uses. You can have a great clinic space and the best laser technicians – but none of that matters if you don't have a working laser.
We picked the brains of our Biomedical Engineers to get some tips for better laser-care. Here are a few ways you can protect your lasers and extend the life of your devices (and avoid extra service visits).
For any business, marketing is necessary to grow and maintain a solid clientele base and increase revenue stream. Medical spas offer a wide range of services that all need to be marketed correctly and effectively. Marketing your medical spa may seem daunting at first, but the results and revenue are well worth the effort.
Today, the number of marketing methods available make it easy for businesses to get clients through the door quickly. In this article, we will discuss 5 essential tips and tricks to help market your medspa, attract new clients, and rise to success.
One thing we pride ourselves on is our commitment to our customers. We don’t just create relationships with our clients, we create partnerships. So when we received requests from clients about accepting transactions using Bitcoin, we did more than just listen, we delivered. As the old saying goes, “ask and ye shall receive.”
Keep reading to learn more about how Astanza's focus on customer service is changing the way business is done in the aesthetic laser industry.
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