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Things to Consider When Adding Laser Hair Removal to a Salon (Or Other Non-Medical Aesthetic Business)

Joining the medical aesthetics industry as a salon, day spa, or other non-medical aesthetic business is an exciting route for growth and increasing profits!

Still, business owners should be aware of the necessary steps to take when growing their operation with one of the most popular aesthetic treatments! While the methods for removing unwanted hair seem endless (shaving, waxing, sugaring, electrolysis), laser hair removal continues to be the most requested solution thanks to its minimal discomfort, fast treatment times, and lasting effects. However, there are a few things to consider before adding laser hair removal to your existing business.

Here are the first three things to examine when adding laser hair removal to a salon, day spa, or other non-medical aesthetic business: 

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2021 Aesthetic Practice Planning - What Metrics Drive Your Business?

If you're in the aesthetic industry, you probably got into it because you love helping others feel more confident and look better, not because you love numbers, analytics, and data.

However, as any successful business owner will tell you, the numbers are half the game. You don't have to love numbers to run a successful aesthetic practice or laser clinic, but you do have to be familiar with specific financial metrics and pay attention to them if you want to thrive. 

3 Key Metrics for Aesthetic Practices 

1. Treatment Times 

2. Lifetime Revenue per Patient 

3. Acquisition Cost 

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3 Ways to Optimize Your Aesthetic Laser Purchase Before the End of the Year

As the year comes to a close, it's essential to analyze your aesthetic clinic's performance to determine how you can continue to invest in your business. 

In a year when aesthetic clinics faced unprecedented challenges, long-term closures, restructuring, and plenty of re-grouping, we saw several emerge stronger than before. Many of those business owners used (and are still using) this time to dig deeper into their financials, operations, marketing, and available services to operate even more efficiently than before. 

By revisiting ways to optimize business operations, aesthetic clinic owners have also afforded themselves the bandwidth to search for ways to stay competitive (and profitable) in their ever-changing markets. For many, this meant investing in new technology and introducing new services to their loyal customer base. Keep reading below for three ways to optimize your aesthetic laser purchase before the end of the year:

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Frequently Asked Questions (FAQ) on Purchasing a Tattoo Removal Laser

Purchasing an aesthetic laser doesn't have to be a complicated or mysterious process when you're armed with facts to dispel common misconceptions about the laser buying process. Some of the most common misconceptions about purchasing an aesthetic laser include the required credit score for obtaining a loan for an aesthetic laser and how much money you have to put down.

In this blog, we’ll answer the top questions surrounding the purchasing and financing process for an aesthetic laser.  

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3 Key Steps in Purchasing a Tattoo Removal Laser

Purchasing a tattoo removal laser is a great way to expand medical spas, laser clinics, tattoo shops, and plastic surgery centers! Due to increasing demand for laser tattoo removal services, quick treatment times, and special savings on equipment, purchasing a tattoo removal laser is a highly profitable investment and ideal way to grow your business. Whether you're purchasing an aesthetic laser for the first time or have experience buying capital equipment, make sure you take these critical steps in your purchasing process:  

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Deduct Your Tattoo Removal Laser: All About Section 179

Unless you are an experienced business owner that has previously purchased capital equipment, you may have never heard of Section 179.

The Section 179 deduction is an Internal Revenue Service (IRS) tax code that allows medical and aesthetic businesses the opportunity to deduct the total cost of qualified equipment and is designed to encourage small business owners to continue investing in growing their business.

Since a laser is the main capital equipment for aesthetic practices, virtually all aesthetic businesses qualify for this tax code. While Section 179 isn't explicitly written for aesthetic businesses, it does apply to the industry. 

If you currently run a business – a physician practice, a medical spa, or even a tattoo shop – the Section 179 deduction can save you thousands on your next tax bill.

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Best Types of Clinic Spaces for Aesthetic Laser Businesses

Choosing the right clinic space for your new aesthetic laser business can be a huge determining factor for your business' success. Starting a business requires a lot of work and countless decisions. You have to research which laser to purchase, which staff members to hire, how to price your treatments, and more. With so many decisions at your fingertips, it's easy to overlook things like building type and location which can hurt you in the long run. Here, we've outlined the best clinic options for opening your aesthetic laser business!  

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What to Look For in an Aesthetic Laser Demo

If you've reached the point in your purchasing journey where you're considering requesting a laser demonstration, you've likely already navigated your financing options, business model, training, and more. However, it's just as important to determine what you hope to accomplish from a laser demo. Whether your demo is virtual (via video conferencing) or in-person, it's crucial to outline what you want to gain from the demo with your representative so that they can answer all your questions and meet your needs.
Most laser demos, including Astanza virtual demos, should include the following: 

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