National Tattoo Removal Day is just 46 days away! Each year on August 14, thousands of individuals and businesses celebrate the innovative procedure of laser tattoo removal. Astanza, the leader in tattoo removal laser technology, founded this nationally celebrated day to highlight the laser tattoo removal industry, support patients who removed a tattoo, encourage those interested in laser tattoo removal, and recognize the numerous practitioners and laser tattoo removal businesses that perform this high-demand procedure.

Spectrum Laser Aesthetics, a leading aesthetic practice in Tyler, Texas, has participated in National Tattoo Removal Day the last two years. Even during the COVID-19 pandemic, they experienced their highest laser tattoo removal sales thanks to National Tattoo Removal Day promotions and successful marketing efforts. We recently interviewed Jarod Stevens, co-owner of Spectrum Laser Aesthetics, to learn more about how they profited from celebrating National Tattoo Removal Day.

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Astanza is always proud to feature our clients, their successes, and their growth to showcase how they use Astanza technology to impact lives in their communities. One laser practice that has become the preferred choice for laser aesthetics in the Easton, PA region is Precision Laser.

Precision Laser is a family-owned and operated business that the Aversa family founded in May 2019. What began as a laser tattoo removal specialty business using the Astanza Trinity laser has since expanded into a full-service aesthetic laser business thanks to the Asclepion MeDioStar diode laser, backed by Astanza.

We recently interviewed Jessica Talley, Precision Laser's Office Manager, to hear more about Tattoo Removal Ink's beginning days, struggles, lessons learned, and successes. Keep reading to learn more about this growing aesthetic laser business.

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Spring has finally arrived. After a long and endless winter season, one of the best things to do for your medspa is to spring clean in various ways. As part of the leadership or management team at any aesthetic practice, it's essential to think of spring cleaning as a vital improvement to your practice during this time.

Of course, you should include actual physical cleaning as part of this spring plan. It's imperative during these COVID-19 times so that your office is as germ and bacteria-free as possible while performing services like laser hair removal or laser tattoo removal. Aside from a good spring cleaning, here are some other tips to help your aesthetic practice be its best this spring season.

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There is always something new for medspas and aesthetic practices to learn about social media, including some really cool things you can do to promote your aesthetic business online.

Instagram, Facebook, YouTube, TikTok, and Snapchat (to name a few) are popular platforms your med spa can use to draw potential clients to the top of your marketing funnel, generate new appointments, and convert first-time buyers into life-long customers.

This blog is designed to help med spa owners and aesthetic practice marketers by providing tips on using Instagram Posts, Instagram Stories, Live videos, and IGTV to promote your hair removal, tattoo removal, or other aesthetic laser services. Becoming an experienced social media expert can help you better manage your laser tattoo removal studio or med spa's Instagram account and increase the effectiveness of your efforts.

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Congratulations, your medspa is behaving like a well-oiled marketing machine, you hear the phone ringing regularly, and you see your medspa's appointment calendar rapidly getting full. That's fantastic news for any business, especially medspas and aesthetic practices, usually 100% by appointment only and don't typically cater to walk-in clientele.  

However, one day during a staff meeting, you hear a practitioner's comment about having a lot of downtime between patients. Your receptionist also chimes in by saying that the number of no-shows and canceled appointments is growing as well. She says that she spends most of the day moving appointments or rebooking appointments over the phone instead of addressing the needs of those clients already in the office and being attentive to their needs. 

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What determines the success of an aesthetic practice? Is it the technology and equipment, the location, the people who work there, or some magic formula that a business owner conjures up?

To some degree, equipment and location are essential, but most successful practices have a magic formula that makes them successful. This magic formula includes passion, culture, and people. And without each of these things, your practice can't reach its full potential for success. Let's see why these three elements are crucial to an aesthetic practice's success.

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Business owners know that any new venture requires extensive research, guidance, and thoughtful planning. When considering adding laser tattoo removal services to their existing businesses, we try to guide our clients through each step of the process, pointing out areas they might not have thought through.

Keep reading for a list of things to consider when adding tattoo removal to your med spa, laser clinic, or tattoo shop!  

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Running a business can be challenging if it is not set up correctly. Since there are so many steps involved in starting a laser tattoo removal business, it’s easy to overlook things that might seem like harmless choices.

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In the past, when someone needed to find a doctor, they would rely on a friend’s referral or skim through the yellow pages. In today’s digital age, the vast majority of patients look for a physician or medical service through a quick online search.

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In this digital age, every mobile phone owner has at least one social media app they use daily and check religiously. Furthermore, virtually all businesses use social media to prominently market their services or products and connect with new and prospective consumers. One industry that has benefitted the most from social media marketing is the aesthetics industry.

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