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What Not to Do With Online Reviews for Your Aesthetic Practice

How many times have you googled what restaurant to go to for dinner, saw a poor review rating, and kept scrolling to find another? Online reviews hold significant weight in the overall success of a business. Regardless of the industry, people like to know what others think of a particular business’ services and what their experience was like. When it comes to the aesthetics industry, your online reputation, reviews, and word-of-mouth referrals are crucial to the success of your clinic.

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Setting Up Your Aesthetic Practice's Instagram for Success

There are numerous ways to promote your aesthetic laser business, including using social media, distributing flyers, and hosting events. Creating an Instagram business account is one of the most cost-effective strategies to constantly promote new information about your laser business and easily share updates with your audience. 

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Give Your Aesthetic Laser Business Strategy a Spring Cleaning

Out with the old, in with the new! Spring is the most common time of year when people do a little sprucing up by cleaning the closet, dusting the floorboards, and maybe rearranging furniture. But spring cleaning doesn’t just apply to household chores; it’s also a great principle for your aesthetic business strategy.

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How to Optimize Your Medspa Marketing

Are your Medspa marketing plans not quite meeting your expectations? In most cases, this is because they were never fully implemented. If the last two years taught us anything, it's that unexpected issues constantly arise and throw our business plans off course. Furthermore, priorities likely shift and time never seems to be on your side when running an aesthetic business. When faced with new problems, marketing initiatives tend to slide to the bottom of the priority list. Over time, failure to implement your marketing plans has unintended consequences for your business. So how do you ensure you stick to your marketing plans?

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Get Ahead: Outline Your 2022 Aesthetic Practice Marketing Strategy

As part of a successful business marketing strategy, your aesthetic laser practice should have a dynamic communications outline ready to go for the New Year. Whether you’re a well-established practice or are a first-time entrepreneur just getting started, creating and utilizing a strong marketing strategy for your aesthetic business is the best way to secure happy customers and ultimately increase your profits. Both new and established aesthetic practices should strategize how they want to grow their business year over year. Follow the three key tips below to optimize your aesthetic practice’s marketing efforts.

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Holiday Promotions to Boost Profits for Your Aesthetic Practice

It’s the most wonderful time of the year! That means it’s the most wonderful time to offer something festive and run special promotions for the holidays. Whenever you do so, whether it’s incentivizing new people to purchase your services or rewarding loyal customers, you’re bound to boost your profits. By creating holiday promotions, not only would this help influence your current clients to increase their visits or maybe even seek a new treatment you offer, but it would also attract new customers to your aesthetic practice. 


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Are Your Tattoos Stopping You From Joining the Marines? Learn How You Can Get Them Removed!

Thinking about joining the Marines but your tattoos are holding you back? If you have tattoos that go against the new tattoo policy, you may not be eligible to enlist. Learn more about the latest Marine Corps’ tattoo policy and how Astanza can help you find the laser tattoo removal treatments you need to get back on track with your journey to become a Marine.

On October 29, 2021, the Marine Corps updated its policy regulating tattoos, canceling the policy Marine Corps Bulletin (MCBUL) 1020 created in June 2016. The decision to change this policy came after a months-long review of existing regulations, which were believed to have an adverse effect on retention and recruiting efforts. As a result, a panel of Marines from various backgrounds and ranks recommended changes to the policy reflected in the bulletin.

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Choosing the Right Location for Your Aesthetic Practice

There are several things to consider when opening an aesthetic practice. From financial planning to business forecasting, creating a marketing and communications strategy, and everything in between, successfully launching a new business takes dedication and a solid foundation.

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