Congratulations, your medspa is behaving like a well-oiled marketing machine, you hear the phone ringing regularly, and you see your medspa's appointment calendar rapidly getting full. That's fantastic news for any business, especially medspas and aesthetic practices, usually 100% by appointment only and don't typically cater to walk-in clientele.  

However, one day during a staff meeting, you hear a practitioner's comment about having a lot of downtime between patients. Your receptionist also chimes in by saying that the number of no-shows and canceled appointments is growing as well. She says that she spends most of the day moving appointments or rebooking appointments over the phone instead of addressing the needs of those clients already in the office and being attentive to their needs. 

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What determines the success of an aesthetic practice? Is it the technology and equipment, the location, the people who work there, or some magic formula that a business owner conjures up?

To some degree, equipment and location are essential, but most successful practices have a magic formula that makes them successful. This magic formula includes passion, culture, and people. And without each of these things, your practice can't reach its full potential for success. Let's see why these three elements are crucial to an aesthetic practice's success.

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Business owners know that any new venture requires extensive research, guidance, and thoughtful planning. When considering adding laser tattoo removal services to their existing businesses, we try to guide our clients through each step of the process, pointing out areas they might not have thought through.

Keep reading for a list of things to consider when adding tattoo removal to your med spa, laser clinic, or tattoo shop!  

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Running a business can be challenging if it is not set up correctly. Since there are so many steps involved in starting a laser tattoo removal business, it’s easy to overlook things that might seem like harmless choices.

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In the past, when someone needed to find a doctor, they would rely on a friend’s referral or skim through the yellow pages. In today’s digital age, the vast majority of patients look for a physician or medical service through a quick online search.

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In this digital age, every mobile phone owner has at least one social media app they use daily and check religiously. Furthermore, virtually all businesses use social media to prominently market their services or products and connect with new and prospective consumers. One industry that has benefitted the most from social media marketing is the aesthetics industry.

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A marketing calendar is a necessary tool for any business, whether new or small, established or big. Calendars create structure and stability during busy seasons, keep team members accountable for individual tasks, and help plan out content and future marketing ideas for your practice's success. 

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When it comes to marketing your aesthetic practice or laser business, you need to have a marketing plan set in place. You may offer the best products, most innovative treatments, and the most advanced technologies but, without a marketing plan, you won’t have anyone coming to your practice to sell to.

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Before and after photos are features that would be great additional content to an aesthetic business website. The benefits of having high quality before and after photos can offer a variety of improvements to your business.

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Improving before and after photos of your laser treatments can be as easy as making three simple changes.  Making a few key adjustments to your photo-taking routine can help you not only clean up your portfolio, but also stand out to potential customers in the ever-changing and competitive aesthetic industry.

Keep reading for some helpful tips and download the pre-recorded webinar, Mastering Before & After Photos to Grow Your Aesthetic Business.

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