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3 Reasons Why Your Med Spa Needs Automated Scheduling

Congratulations, your medspa is behaving like a well-oiled marketing machine, you hear the phone ringing regularly, and you see your medspa's appointment calendar rapidly getting full. That's fantastic news for any business, especially medspas and aesthetic practices, usually 100% by appointment only and don't typically cater to walk-in clientele.  

However, one day during a staff meeting, you hear a practitioner's comment about having a lot of downtime between patients. Your receptionist also chimes in by saying that the number of no-shows and canceled appointments is growing as well. She says that she spends most of the day moving appointments or rebooking appointments over the phone instead of addressing the needs of those clients already in the office and being attentive to their needs. 

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Why Passion, Culture, and People Play a Key Role in Your Aesthetic Clinic

What determines the success of an aesthetic practice? Is it the technology and equipment, the location, the people who work there, or some magic formula that a business owner conjures up?

To some degree, equipment and location are essential, but most successful practices have a magic formula that makes them successful. This magic formula includes passion, culture, and people. And without each of these things, your practice can't reach its full potential for success. Let's see why these three elements are crucial to an aesthetic practice's success.

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Things to Consider When Adding Laser Tattoo Removal to Your Business

Business owners know that any new venture requires extensive research, guidance, and thoughtful planning. When considering adding laser tattoo removal services to their existing businesses, we try to guide our clients through each step of the process, pointing out areas they might not have thought through.

Keep reading for a list of things to consider when adding tattoo removal to your med spa, laser clinic, or tattoo shop!  

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The Benefits of SEO for Physicians

In the past, when someone needed to find a doctor, they would rely on a friend’s referral or skim through the yellow pages. In today’s digital age, the vast majority of patients look for a physician or medical service through a quick online search.

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Social Media and the Aesthetic Industry: Essential Platforms Your Business Needs

In this digital age, every mobile phone owner has at least one social media app they use daily and check religiously. Furthermore, virtually all businesses use social media to prominently market their services or products and connect with new and prospective consumers. One industry that has benefitted the most from social media marketing is the aesthetics industry.

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Why Your Aesthetic Business Needs a Marketing Calendar

A marketing calendar is a necessary tool for any business, whether new or small, established or big. Calendars create structure and stability during busy seasons, keep team members accountable for individual tasks, and help plan out content and future marketing ideas for your practice's success. 

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Create a Successful Marketing Plan for Your Aesthetic Practice

When it comes to marketing your aesthetic practice or laser business, you need to have a marketing plan set in place. You may offer the best products, most innovative treatments, and the most advanced technologies but, without a marketing plan, you won’t have anyone coming to your practice to sell to.

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3 Tips for Taking Better Before and After Photos

Improving before and after photos of your laser treatments can be as easy as making three simple changes.  Making a few key adjustments to your photo-taking routine can help you not only clean up your portfolio, but also stand out to potential customers in the ever-changing and competitive aesthetic industry.

Keep reading for some helpful tips and download the pre-recorded webinar, Mastering Before & After Photos to Grow Your Aesthetic Business.


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