In the past, when someone needed to find a doctor, they would rely on a friend’s referral or skim through the yellow pages. In today’s digital age, the vast majority of patients look for a physician or medical service through a quick online search.
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In the past, when someone needed to find a doctor, they would rely on a friend’s referral or skim through the yellow pages. In today’s digital age, the vast majority of patients look for a physician or medical service through a quick online search.
In this digital age, every mobile phone owner has at least one social media app they use daily and check religiously. Furthermore, virtually all businesses use social media to prominently market their services or products and connect with new and prospective consumers. One industry that has benefitted the most from social media marketing is the aesthetics industry.
A marketing calendar is a necessary tool for any business, whether new or small, established or big. Calendars create structure and stability during busy seasons, keep team members accountable for individual tasks, and help plan out content and future marketing ideas for your practice's success.
When it comes to marketing your aesthetic practice or laser business, you need to have a marketing plan set in place. You may offer the best products, most innovative treatments, and the most advanced technologies but, without a marketing plan, you won’t have anyone coming to your practice to sell to.
Improving before and after photos of your laser treatments can be as easy as making three simple changes. Making a few key adjustments to your photo-taking routine can help you not only clean up your portfolio, but also stand out to potential customers in the ever-changing and competitive aesthetic industry.
Keep reading for some helpful tips and download the pre-recorded webinar, Mastering Before & After Photos to Grow Your Aesthetic Business.
Word-of-mouth marketing has long been the most powerful form of recommendation and a key marketing tactic for promoting a business. In today’s digital age, word-of-mouth marketing has taken a new form through online review platforms.
At Astanza, we believe we can only be successful if our clients are successful in growing their aesthetic businesses and providing top-notch laser services to their patients.
Read more to learn about InkAway Laser Tattoo Removal, one of Astanza's all-star clients that has found huge success in Pennsylvania's laser tattoo removal market.
When deciding to open a laser tattoo removal business, MedSpa, or expand the procedures you offer in your practice, you have a lot to consider. What procedure am I interested in offering? What's the best location and office type for my business? Where do I start with financing?
We hear quite often from entrepreneurs the question - What about my competition?
At Astanza, we aim to provide prospective clients with the tools they need to make an informed decision about investing in the aesthetic industry and possibly purchasing new laser devices. We know that investing in a new device can be a huge step for business owners, and we value our prospects and clients trusting us with their decision making.
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