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How to Launch a Profitable Aesthetic Laser Business

Aesthetic laser practitioners are increasingly in high demand due to the number of people seeking solutions to remove unwanted hair, tattoos, and other skin complications. As an entrepreneur looking to open up your own laser business or a practitioner trying to add this service to your current treatment offerings, it’s important to know how to launch an aesthetic laser business that will become profitable.

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Astanza’s Training Division Opens Up 2023 Registration Courses

As the demand for laser tattoo removal continues to grow, so does the need for providers. New Look Laser College, Astanza’s laser tattoo removal training program, allows individuals to get certified in laser tattoo removal. Recently, Spectrum Local News in Dallas, TX, visited the New Look Laser College headquarters to see the course in action.

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What Not to Do With Online Reviews for Your Aesthetic Practice

How many times have you googled what restaurant to go to for dinner, saw a poor review rating, and kept scrolling to find another? Online reviews hold significant weight in the overall success of a business. Regardless of the industry, people like to know what others think of a particular business’ services and what their experience was like. When it comes to the aesthetics industry, your online reputation, reviews, and word-of-mouth referrals are crucial to the success of your clinic.

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Setting Up Your Aesthetic Practice's Instagram for Success

There are numerous ways to promote your aesthetic laser business, including using social media, distributing flyers, and hosting events. Creating an Instagram business account is one of the most cost-effective strategies to constantly promote new information about your laser business and easily share updates with your audience. 

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Give Your Aesthetic Laser Business Strategy a Spring Cleaning

Out with the old, in with the new! Spring is the most common time of year when people do a little sprucing up by cleaning the closet, dusting the floorboards, and maybe rearranging furniture. But spring cleaning doesn’t just apply to household chores; it’s also a great principle for your aesthetic business strategy.

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How to Optimize Your Medspa Marketing

Are your Medspa marketing plans not quite meeting your expectations? In most cases, this is because they were never fully implemented. If the last two years taught us anything, it's that unexpected issues constantly arise and throw our business plans off course. Furthermore, priorities likely shift and time never seems to be on your side when running an aesthetic business. When faced with new problems, marketing initiatives tend to slide to the bottom of the priority list. Over time, failure to implement your marketing plans has unintended consequences for your business. So how do you ensure you stick to your marketing plans?

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