Congratulations, your medspa is behaving like a well-oiled marketing machine, you hear the phone ringing regularly, and you see your medspa's appointment calendar rapidly getting full. That's fantastic news for any business, especially medspas and aesthetic practices, usually 100% by appointment only and don't typically cater to walk-in clientele.
However, one day during a staff meeting, you hear a practitioner's comment about having a lot of downtime between patients. Your receptionist also chimes in by saying that the number of no-shows and canceled appointments is growing as well. She says that she spends most of the day moving appointments or rebooking appointments over the phone instead of addressing the needs of those clients already in the office and being attentive to their needs.