As an aesthetic practitioner, marketing through special holidays and events can effectively increase brand awareness, reach new clients, and celebrate your loyal customer base. National Hair Removal Day – coming up soon on March 3rd –  is an excellent opportunity to showcase your laser hair removal services and generate revenue. Continue reading for tips on effectively marketing your aesthetic laser business during National Hair Removal Day, including in-house events, social media campaigns, special promotions, and collaborating with other local aesthetic businesses.

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2023 is almost here, and we’re proud of all our accomplishments in 2022. From growing our team to earning awards and welcoming new clients into the Astanza Family, 2022 has been full of positive strides within the aesthetic medical device industry we’re incredibly excited to share. Grab a cup of coffee or hot chocolate, find a cozy chair and enjoy our end-of-year recap.

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Now is the time to think about how you can expand your current offers for your aesthetic practice as the end of 2022 quickly approaches. Adding on services gives more treatment options for your clientele and increases profits for your business. Whether you’re considering adding laser hair removal, laser tattoo removal, skin resurfacing, or other related aesthetic services, continue reading this article to learn how you can successfully grow your aesthetic laser business in 2023.

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Successful businesses aren’t created overnight; they’re built over time with the help of dedicated employees always working to create the best experience possible for their clients. As an aesthetic practice owner, you’re well aware of how important hiring and maintaining a strong team is. Without the help of your office staff and aesthetic practitioners, your clinic wouldn’t be where it is today.

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As a business owner, it’s essential to plan ahead, think of ways to improve your services, and ultimately provide the best care for your clients. One of the ways to grow your business is to expand your services with a new and exciting product or treatment. For example, hair removal is widely sought after worldwide and is a surefire way to attract new clients and cater to existing clients. While there are several methods for removing unwanted hair, a few stand out more than others, not only in efficacy but in profitability, comfort, and speed.

This article discusses the top hair removal methods seen in aesthetic practices and salons and why laser hair removal is superior to them all.

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Have you heard the phrase, “give love, get love”? Whether you’re a believer in karma or simply like to put good work out into the universe, offering special discounts and running promotions for your business is the perfect way to reward your clientele while simultaneously filling up your appointment books.

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There are several things to consider when opening an aesthetic practice. From financial planning to business forecasting, creating a marketing and communications strategy, and everything in between, successfully launching a new business takes dedication and a solid foundation.

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Halloween is one of the most festive holidays of the year and the perfect opportunity for aesthetic practices to BOOst profits. I mean, think about it. People are already buying costumes, fall decorations, pumpkin carving materials, Halloween candy, and even costumes for their pets to trick-or-treat themselves. So, why wouldn't they take advantage of a Halloween promotion or participate in a Halloween event from their favorite local aesthetic provider?

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Establishing a presence on a social media platform is not as easy as most envision. Though it isn't challenging to create an account to participate in social media, making significant connections with users and providing a steady stream of informative content is challenging. However, the payoff for your medical spa joining Instagram and additional social media platforms is worth investing time, energy, and money.

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Congratulations, your medspa is behaving like a well-oiled marketing machine, you hear the phone ringing regularly, and you see your medspa's appointment calendar rapidly getting full. That's fantastic news for any business, especially medspas and aesthetic practices, usually 100% by appointment only and don't typically cater to walk-in clientele.  

However, one day during a staff meeting, you hear a practitioner's comment about having a lot of downtime between patients. Your receptionist also chimes in by saying that the number of no-shows and canceled appointments is growing as well. She says that she spends most of the day moving appointments or rebooking appointments over the phone instead of addressing the needs of those clients already in the office and being attentive to their needs. 

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