Congratulations, your medspa is behaving like a well-oiled marketing machine, you hear the phone ringing regularly, and you see your medspa's appointment calendar rapidly getting full. That's fantastic news for any business, especially medspas and aesthetic practices, usually 100% by appointment only and don't typically cater to walk-in clientele.  

However, one day during a staff meeting, you hear a practitioner's comment about having a lot of downtime between patients. Your receptionist also chimes in by saying that the number of no-shows and canceled appointments is growing as well. She says that she spends most of the day moving appointments or rebooking appointments over the phone instead of addressing the needs of those clients already in the office and being attentive to their needs. 

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Skin tightening, eliminating sunspots, wrinkle reduction and stimulating collagen. 

The demand for these treatments has been on the rise in the past decade as patients increasingly seek new ways to capture (or recapture) that rejuvenated, glowing look to their skin. A proven and praised method for these patients? Laser skin resurfacing! 

Lasers utilizing 2940nm Erbium:YAG devices are classified as ablative devices because they vaporize skin tissue, can remove excess tissue, or help promote collagen production in a very controlled way. Practitioners need to control how the laser emits energy to remain in control of exactly how aggressive or gentle treatment may be.  

For example, the Asclepion DermaBlate Erbium:YAG system uses a fractionated handpiece to deliver more controlled treatments. This fractionated handpiece splits the ablative laser energy into 169 tiny spots called "microzones." These microzones serve to spread the energy in a way that will allow for the fastest recovery time. By doing this, we're also able to better control precisely how intense a procedure is. Keep reading to learn more about three treatments using the DermaBlate's fractionated handpiece that can be incredibly precise, effective, and profitable in your practice. 

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At Astanza, one of the award-winning services that we provide to our clients is Marketing Support. We offer this to our clients because we firmly believe that our clients' success is, in turn, our success. We want to set clients up to succeed and continue to provide superior marketing support throughout our relationship. Our dedication to clients is why we sometimes offer information focused on clinic-building or running a clinic more smoothly. After all, a laser clinic, aesthetic practice, medspa, or physician's office is a business.  

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Valentine's Day is almost here! Aesthetic clinics across the country, regardless of the treatments they provide, can capitalize on this lovely holiday to develop competitive pricing, packages, promotions, and more to keep their clients coming back long after the roses and heart-shaped candies are gone! Keep reading for a few fun ways to incorporate Valentine's Day into your aesthetic clinic's marketing and sales promotions this season (or plan for next year!). Of course, these are just a few ideas to help get your wheels turning - find some inspiration and tailor these promotions to best suit your business's sales goals. 

Want more ways to level-up your business's marketing and sales this year? Click here to watch the pre-recorded webinar, "10 Marketing Tips for Your Aesthetic Business!"

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Joining the medical aesthetics industry as a salon, day spa, or other non-medical aesthetic business is an exciting route for growth and increasing profits!

Still, business owners should be aware of the necessary steps to take when growing their operation with one of the most popular aesthetic treatments! While the methods for removing unwanted hair seem endless (shaving, waxing, sugaring, electrolysis), laser hair removal continues to be the most requested solution thanks to its minimal discomfort, fast treatment times, and lasting effects. However, there are a few things to consider before adding laser hair removal to your existing business.

Here are the first three things to examine when adding laser hair removal to a salon, day spa, or other non-medical aesthetic business: 

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If you're in the aesthetic industry, you probably got into it because you love helping others feel more confident and look better, not because you love numbers, analytics, and data.

However, as any successful business owner will tell you, the numbers are half the game. You don't have to love numbers to run a successful aesthetic practice or laser clinic, but you do have to be familiar with specific financial metrics and pay attention to them if you want to thrive. 

3 Key Metrics for Aesthetic Practices 

1. Treatment Times 

2. Lifetime Revenue per Patient 

3. Acquisition Cost 

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Laser hair removal is one of the most popular aesthetic treatments available. With the general interest in aesthetics on the rise, practitioners must have the right tools at their disposal to meet the needs of their patients. Safely and effectively treating different skin types, hair colors, and desired treatment areas are the main features practitioners look for when researching hair removal lasers. However, a laser component that is often overlooked is spot size.

Spot size is the radial distance of a laser's light beam and affects the penetration depth of light energy. Spot size plays an essential role in administering the most efficient and timely laser hair removal treatment for different body areas such as the face/neck, bikini area, underarms, legs, and back. Keep reading to learn the best laser spot sizes to use for the most popular laser hair removal areas! 

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Getting stood up by a client for their appointment at your aesthetics clinic or med spa is never ideal. Any business owner plagued by no-shows or chronically late clients can tell you it's a drain on their time, efforts, and, unfortunately, finances. 

If you've found your aesthetics business struggles with keeping your appointment books full and running smoothly, keep reading for our tips to reduce patient no-shows! 

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Choosing the right clinic space for your new aesthetic laser business can be a huge determining factor for your business' success. Starting a business requires a lot of work and countless decisions. You have to research which laser to purchase, which staff members to hire, how to price your treatments, and more. With so many decisions at your fingertips, it's easy to overlook things like building type and location which can hurt you in the long run. Here, we've outlined the best clinic options for opening your aesthetic laser business!  

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Skin rejuvenation is one of the most sought-after aesthetic treatment results. Still, anyone who's ever dabbled in skincare, cosmetic procedures, or laser treatments knows there's no single end-all method to achieve this desired outcome. 

Lasers utilizing wavelengths on the visible/near-infrared spectrum (i.e., 532nm, 577nm, 585nm, IPL, 810nm, 940nm, etc.) can improve most skin pigmentation issues. Several tools can improve skin texture and tone and help stimulate elastin and collagen production, creating a more youthful appearance for patients. This article will examine different ways to improve the skin's appearance through non-ablative lasers, ablative lasers, radiofrequency, and injectables. We'll explore how these technologies work, and what you may gain or miss out on when you use one vs. another. 

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