Joining the medical aesthetics industry as a salon, day spa, or other non-medical aesthetic business is an exciting route for growth and increasing profits!

Still, business owners should be aware of the necessary steps to take when growing their operation with one of the most popular aesthetic treatments! While the methods for removing unwanted hair seem endless (shaving, waxing, sugaring, electrolysis), laser hair removal continues to be the most requested solution thanks to its minimal discomfort, fast treatment times, and lasting effects. However, there are a few things to consider before adding laser hair removal to your existing business.

Here are the first three things to examine when adding laser hair removal to a salon, day spa, or other non-medical aesthetic business: 

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If you're in the aesthetic industry, you probably got into it because you love helping others feel more confident and look better, not because you love numbers, analytics, and data.

However, as any successful business owner will tell you, the numbers are half the game. You don't have to love numbers to run a successful aesthetic practice or laser clinic, but you do have to be familiar with specific financial metrics and pay attention to them if you want to thrive. 

3 Key Metrics for Aesthetic Practices 

1. Treatment Times 

2. Lifetime Revenue per Patient 

3. Acquisition Cost 

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Laser hair removal is one of the most popular aesthetic treatments available. With the general interest in aesthetics on the rise, practitioners must have the right tools at their disposal to meet the needs of their patients. Safely and effectively treating different skin types, hair colors, and desired treatment areas are the main features practitioners look for when researching hair removal lasers. However, a laser component that is often overlooked is spot size.

Spot size is the radial distance of a laser's light beam and affects the penetration depth of light energy. Spot size plays an essential role in administering the most efficient and timely laser hair removal treatment for different body areas such as the face/neck, bikini area, underarms, legs, and back. Keep reading to learn the best laser spot sizes to use for the most popular laser hair removal areas! 

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Getting stood up by a client for their appointment at your aesthetics clinic or med spa is never ideal. Any business owner plagued by no-shows or chronically late clients can tell you it's a drain on their time, efforts, and, unfortunately, finances. 

If you've found your aesthetics business struggles with keeping your appointment books full and running smoothly, keep reading for our tips to reduce patient no-shows! 

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Choosing the right clinic space for your new aesthetic laser business can be a huge determining factor for your business' success. Starting a business requires a lot of work and countless decisions. You have to research which laser to purchase, which staff members to hire, how to price your treatments, and more. With so many decisions at your fingertips, it's easy to overlook things like building type and location which can hurt you in the long run. Here, we've outlined the best clinic options for opening your aesthetic laser business!  

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Skin rejuvenation is one of the most sought-after aesthetic treatment results. Still, anyone who's ever dabbled in skincare, cosmetic procedures, or laser treatments knows there's no single end-all method to achieve this desired outcome. 

Lasers utilizing wavelengths on the visible/near-infrared spectrum (i.e., 532nm, 577nm, 585nm, IPL, 810nm, 940nm, etc.) can improve most skin pigmentation issues. Several tools can improve skin texture and tone and help stimulate elastin and collagen production, creating a more youthful appearance for patients. This article will examine different ways to improve the skin's appearance through non-ablative lasers, ablative lasers, radiofrequency, and injectables. We'll explore how these technologies work, and what you may gain or miss out on when you use one vs. another. 

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The Future of Laser Hair Removal is Here

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You'll want to check this out - Astanza is hosting an exclusive webinar on April 14 at 1:30 PM CST sharing marketing tips for your aesthetic business, laser clinic, med spa, or tattoo shop! This webinar is free to view, and registration is now open here (limit 100).

During the webinar, 10 Marketing Tips for Your Aesthetic Business, we’ll offer proven marketing tips that can help grow your aesthetic clinic and expand (and retain) your client base.  Hosted by our own boundary-pushing Marketing Team members, hear their insight on which marketing tactics can help your business move the needle (and which tactics to stay clear of). These are just a few topics and tips we'll share during the webinar: 

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Laser hair removal has undoubtedly become one of the most sought-after aesthetic procedures in the industry. Since entering the mainstream market in the early 90's, technology has rapidly evolved, allowing practitioners to provide more effective laser hair removal treatments and better patient-experiences.  Older laser hair removal technology, like the the Candela GentleLase, still lingers in several med spas and laser clinics, perpetuating old myths and misconceptions surrounding the procedure. 

The Astanza ReSmooth by Asclepion (MeDioStar NeXT) consistently outperforms these systems in speed, efficacy, patient experience, maintenance and more. Keep reading for an in-depth comparison between the Astanza ReSmooth and Candela GentleLaser hair removal devices! 

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Our clients often ask us, "How can we make sure our open house event is a success?"

Hosting a big event, like an open house, is a great way to promote your clinic as well as new services you'll provide. Launching a new laser service or unveiling a new device at your clinic is exciting, and it's something worth getting your clients and community excited about, too! We've partnered with RxPhoto to give you tips on how to host a med spa open house event that will give you the publicity you're after and deliver a worthwhile return on your investment. Keep reading for more information on how to get your community excited, engaged, and invested 💰 in your clinic.

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