Choosing the right clinic space for your new aesthetic laser business can be a huge determining factor for your business' success. Starting a business requires a lot of work and countless decisions. You have to research which laser to purchase, which staff members to hire, how to price your treatments, and more. With so many decisions at your fingertips, it's easy to overlook things like building type and location which can hurt you in the long run. Here, we've outlined the best clinic options for opening your aesthetic laser business!  

Read More

Skin rejuvenation is one of the most sought-after aesthetic treatment results. Still, anyone who's ever dabbled in skincare, cosmetic procedures, or laser treatments knows there's no single end-all method to achieve this desired outcome. 

Lasers utilizing wavelengths on the visible/near-infrared spectrum (i.e., 532nm, 577nm, 585nm, IPL, 810nm, 940nm, etc.) can improve most skin pigmentation issues. Several tools can improve skin texture and tone and help stimulate elastin and collagen production, creating a more youthful appearance for patients. This article will examine different ways to improve the skin's appearance through non-ablative lasers, ablative lasers, radiofrequency, and injectables. We'll explore how these technologies work, and what you may gain or miss out on when you use one vs. another. 

Read More

The Future of Laser Hair Removal is Here

Read More

You'll want to check this out - Astanza is hosting an exclusive webinar on April 14 at 1:30 PM CST sharing marketing tips for your aesthetic business, laser clinic, med spa, or tattoo shop! This webinar is free to view, and registration is now open here (limit 100).

During the webinar, 10 Marketing Tips for Your Aesthetic Business, we’ll offer proven marketing tips that can help grow your aesthetic clinic and expand (and retain) your client base.  Hosted by our own boundary-pushing Marketing Team members, hear their insight on which marketing tactics can help your business move the needle (and which tactics to stay clear of). These are just a few topics and tips we'll share during the webinar: 

Read More

Laser hair removal has undoubtedly become one of the most sought-after aesthetic procedures in the industry. Since entering the mainstream market in the early 90's, technology has rapidly evolved, allowing practitioners to provide more effective laser hair removal treatments and better patient-experiences.  Older laser hair removal technology, like the the Candela GentleLase, still lingers in several med spas and laser clinics, perpetuating old myths and misconceptions surrounding the procedure. 

The Astanza ReSmooth by Asclepion (MeDioStar NeXT) consistently outperforms these systems in speed, efficacy, patient experience, maintenance and more. Keep reading for an in-depth comparison between the Astanza ReSmooth and Candela GentleLaser hair removal devices! 

Read More

Our clients often ask us, "How can we make sure our open house event is a success?"

Hosting a big event, like an open house, is a great way to promote your clinic as well as new services you'll provide. Launching a new laser service or unveiling a new device at your clinic is exciting, and it's something worth getting your clients and community excited about, too! We've partnered with RxPhoto to give you tips on how to host a med spa open house event that will give you the publicity you're after and deliver a worthwhile return on your investment. Keep reading for more information on how to get your community excited, engaged, and invested 💰 in your clinic.

Read More

What's one of the most popular aesthetic laser procedures to date? Skin resurfacing! 

Using the ProDeep® handpiece with the Etherea MX platform system, practitioners are now able to effectively treat scars, erase red and white stretch marks, reduce the appearance of wrinkles, and tighten skin safely, effectively, and in fewer treatments.  

Read More

Med spas and physicians are receiving more and more inquiries from patients looking for vascular laser treatments. Thanks to recent advancements in vascular technology, practitioners can now meet patient needs and exceed expectations using the LongPulse handpiece featured on the Etherea MX versatile aesthetic platform device.

Read More

Does the phrase "no laser hair removal on tan skin" bum you out more than your favorite lip balm melting in your car from the inescapable summer heat? 

Us, too. That's why we're getting to the bottom of this laser hair removal presumption.

Read More

Med Spas and other aesthetic laser clinics have been receiving an influx of patients searching for popular IPL treatments.  These treatments are sources of steady repeat business, and clinics can meet rising demand and deliver better results with the Astanza Etherea MX's most popular handpiece, the IPL-SQ®.  

Read More