How many times have you googled what restaurant to go to for dinner, saw a poor review rating, and kept scrolling to find another? Online reviews hold significant weight in the overall success of a business. Regardless of the industry, people like to know what others think of a particular business’ services and what their experience was like. When it comes to the aesthetics industry, your online reputation, reviews, and word-of-mouth referrals are crucial to the success of your clinic.

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If you have an aesthetic practice, you probably know that getting good reviews can make a big difference in the number of clients you have. But how can you get more online reviews? There are a few ways to increase the number of reviews you're getting and handle any negative comments you receive. Here are a few things to consider to see the most success.

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Finding a laser hair removal device that both patients and practitioners enjoy historically has been no easy feat. Luckily, the new Asclepion MeDioStar diode laser checks all the boxes: fast, effective, powerful, comfortable, safe for all skin types, easily customizable treatment parameters, ergonomic design made with the busy practitioner in mind, and more. Recently, Astanza hosted Holly Hashop, a Registered Nurse from Austin, TX, at our Dallas headquarters to demonstrate the MeDioStar and allow her to experience firsthand what the buzz was all about. Keep reading to learn about her demo experience and watch a recap video! 

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Patient reviews can either make or break a business. Regardless of how great your technology is, how impressive your credentials are, how skilled your staff members are, true reputability comes from great patient reviews. It only takes one rave review to snowball into brand loyalty, repeat visits, multiple referrals, booked appointments and increased profits.

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In this digital age, every mobile phone owner has at least one social media app they use daily and check religiously. Furthermore, virtually all businesses use social media to prominently market their services or products and connect with new and prospective consumers. One industry that has benefitted the most from social media marketing is the aesthetics industry.

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Word-of-mouth marketing has long been the most powerful form of recommendation and a key marketing tactic for promoting a business. In today’s digital age, word-of-mouth marketing has taken a new form through online review platforms.

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