Unless you are an experienced business owner that has previously purchased capital equipment, you may have never heard of Section 179.

The Section 179 deduction is an Internal Revenue Service (IRS) tax code that allows medical and aesthetic businesses the opportunity to deduct the total cost of qualified equipment and is designed to encourage small business owners to continue investing in growing their business.

Since a laser is the main capital equipment for aesthetic practices, virtually all aesthetic businesses qualify for this tax code. While Section 179 isn't explicitly written for aesthetic businesses, it does apply to the industry. 

If you currently run a business – a physician practice, a medical spa, or even a tattoo shop – the Section 179 deduction can save you thousands on your next tax bill.

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National Tattoo Removal Day, August 14, became one of Spectrum Laser Aesthetic's hottest days of the year after they significantly increased their revenue just by incorporating the nationally recognized day into their annual marketing plan. With NTRD just around the corner, we're excited to share their success story and inspire other aesthetics businesses to get involved this year!  

Keep reading to learn how this East Texas med spa leveraged NTRD to expand its reach and earn more money! 

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Pricing your laser treatments is a hurdle that all tattoo removal providers have to jump before starting to treat patients.

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Running a business can be challenging if it is not set up correctly. Since there are so many steps involved in starting a laser tattoo removal business, it’s easy to overlook things that might seem like harmless choices.

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One of the most common questions asked by entrepreneurs entering the field of tattoo removal is, "can I perform laser tattoo removal in my state?"

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What is Section 179, and why should you care about it if you're a business owner? 

Business owners who have purchased capital equipment in the past recognize Section 179 as a way to save money while continuing to grow their business. Section 179 is a tax break designed to encourage business owners to invest in their business, simultaneously boosting the economy as a whole. 

If you own a business – a tattoo shop, med spa, physician practice, etc. – be sure to take advantage of Section 179 to save thousands on your taxes.

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Word-of-mouth marketing has long been the most powerful form of recommendation and a key marketing tactic for promoting a business. In today’s digital age, word-of-mouth marketing has taken a new form through online review platforms.

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At Astanza, we believe we can only be successful if our clients are successful in growing their aesthetic businesses and providing top-notch laser services to their patients. 
Read more to learn about InkAway Laser Tattoo Removal, one of Astanza's all-star clients that has found huge success in Pennsylvania's laser tattoo removal market. 

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People erase their unwanted tattoos for a number of reasons: removing the garage tattoo from their cousin, parting ways with an ex and their name tattoo, lightening their ink to improve the artwork with a cover-up, not feeling an emotional attachment to the ink anymore, or just being ready for a fresh start with a new look. 

Recently, Inked Magazine wrote an article featuring the U.S. cities with the MOST tattoo removals in 2018 according to Groupon statistics. 

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