Are your Medspa marketing plans not quite meeting your expectations? In most cases, this is because they were never fully implemented. If the last two years taught us anything, it's that unexpected issues constantly arise and throw our business plans off course. Furthermore, priorities likely shift and time never seems to be on your side when running an aesthetic business. When faced with new problems, marketing initiatives tend to slide to the bottom of the priority list. Over time, failure to implement your marketing plans has unintended consequences for your business. So how do you ensure you stick to your marketing plans?