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How to Optimize Your Medspa Marketing

Are your Medspa marketing plans not quite meeting your expectations? In most cases, this is because they were never fully implemented. If the last two years taught us anything, it's that unexpected issues constantly arise and throw our business plans off course. Furthermore, priorities likely shift and time never seems to be on your side when running an aesthetic business. When faced with new problems, marketing initiatives tend to slide to the bottom of the priority list. Over time, failure to implement your marketing plans has unintended consequences for your business. So how do you ensure you stick to your marketing plans?

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Get Ahead: Outline Your 2022 Aesthetic Practice Marketing Strategy

As part of a successful business marketing strategy, your aesthetic laser practice should have a dynamic communications outline ready to go for the New Year. Whether you’re a well-established practice or are a first-time entrepreneur just getting started, creating and utilizing a strong marketing strategy for your aesthetic business is the best way to secure happy customers and ultimately increase your profits. Both new and established aesthetic practices should strategize how they want to grow their business year over year. Follow the three key tips below to optimize your aesthetic practice’s marketing efforts.

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Downloadable 2022 Aesthetic Practice Content Calendar

'Tis the season to be jolly…and prepare for the New Year ahead! As you plan your aesthetic practice's 2022 campaigns, promotions, and special deals, utilizing an annual marketing plan and content calendar is the secret ingredient to ensuring a perfect year for your business's success.

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Holiday Promotions to Boost Profits for Your Aesthetic Practice

It’s the most wonderful time of the year! That means it’s the most wonderful time to offer something festive and run special promotions for the holidays. Whenever you do so, whether it’s incentivizing new people to purchase your services or rewarding loyal customers, you’re bound to boost your profits. By creating holiday promotions, not only would this help influence your current clients to increase their visits or maybe even seek a new treatment you offer, but it would also attract new customers to your aesthetic practice. 


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How to Successfully Market Halloween for your Med Spa

Halloween is one of the most festive holidays of the year and the perfect opportunity for aesthetic practices to BOOst profits. I mean, think about it. People are already buying costumes, fall decorations, pumpkin carving materials, Halloween candy, and even costumes for their pets to trick-or-treat themselves. So, why wouldn't they take advantage of a Halloween promotion or participate in a Halloween event from their favorite local aesthetic provider?

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Leveraging Your Clientele to Attract New Customers

Nothing beats positive word of mouth when it comes to spreading the good word about your aesthetic practice. Whether it’s a long-time client sharing their experience with a friend or a new client telling their spouse how great they felt after receiving your services, personal referrals and great reviews go a long way. Repeat business is invaluable; the cost of acquisition goes down each time a repeat customer purchases from you again. Savvy business owners harness happy customers’ opinions to attract new traffic.

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How to Get Good Online Reviews (and Manage Them)

If you have an aesthetic practice, you probably know that getting good reviews can make a big difference in the number of clients you have. But how can you get more online reviews? There are a few ways to increase the number of reviews you're getting and handle any negative comments you receive. Here are a few things to consider to see the most success.

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How to Use Social Media to Get More Clients for your Aesthetic Practice

Regardless of what type of business you're running or even the industry you're operating in, taking advantage of social media sites like Facebook and Instagram is a great way to boost your ongoing marketing strategy. However, it's especially important to utilize social media if you run an aesthetic practice, as they tend to depend more heavily on "social proof" and word-of-mouth than other businesses.

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New On-Demand Webinar - Social Media for Laser Tattoo Removal and MedSpas

Social media is an essential marketing tool that has helped numerous aesthetic businesses and medical spas connect with customers, attract leads, increase brand awareness, and boost sales. Astanza has developed an on-demand webinar that you can watch at your leisure to learn more about effectively using social media for your medspa or aesthetic business.

Social platforms, including Facebook, Instagram, YouTube, Twitter, and more, are used by consumers worldwide to connect with businesses and other audiences about specific interests. In fact, in 2020, 80 percent of the US population had a social networking profile, and according to estimates, the number of worldwide social media users reached 4.2 billion in January 2021.

In addition to gaining referrals and getting positive reviews, social media can educate potential leads and existing clients about your services and create opportunities for immediate, direct conversations between interested individuals and your brand. It’s safe to say that your medical spa needs to have a solid social media presence to build your brand, attract new clients, and nurture existing relationships.

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Instagram 101 for Medspas

Establishing a presence on a social media platform is not as easy as most envision. Though it isn't challenging to create an account to participate in social media, making significant connections with users and providing a steady stream of informative content is challenging. However, the payoff for your medical spa joining Instagram and additional social media platforms is worth investing time, energy, and money.

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