Astanza is excited to announce we are attending multiple aesthetic tradeshows this year! Engaging with people face-to-face and educating them on our FDA-cleared, medical grade aesthetic laser devices and our all-encompassing support system – the Astanza Experience – through these tradeshows and events is one of the most impactful ways we can share our industry expertise with the aesthetic world. Be sure to come visit us at the following tradeshows this year:

• Villain Arts Expo: Fort Worth - April 14-16
• International Congress of Esthetics and Spa: Philadelphia - Apr 23 - 24
• International Congress of Esthetics and Spa: Dallas - June 11-12
• International Esthetics, Cosmetics, and Spa Conference: Las Vegas - June 25-26

As we prepare for these events, we wanted to remind all laser business owners of the benefits of attending a tradeshow. Tradeshows are a great way to network, learn about new products and trends, showcase your own products and services, and meet new potential prospects. However, preparation is key to making the most out of your tradeshow experience. In this blog, we'll cover some tips on how to prepare for an aesthetic tradeshow.

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As an aesthetic practitioner, marketing through special holidays and events can effectively increase brand awareness, reach new clients, and celebrate your loyal customer base. National Hair Removal Day – coming up soon on March 3rd –  is an excellent opportunity to showcase your laser hair removal services and generate revenue. Continue reading for tips on effectively marketing your aesthetic laser business during National Hair Removal Day, including in-house events, social media campaigns, special promotions, and collaborating with other local aesthetic businesses.

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As the year winds down, it’s crucial to develop a marketing plan for your aesthetic laser business for the coming year. Having discounts, social media posts, and advertisements laid out for the entire year can help make sure you don’t miss out on any holidays or national celebrations. Whether you’re a new aesthetic business owner or a well-established practice, there are always ways to strategize how to grow and promote your business throughout the year.

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Successful businesses aren’t created overnight; they’re built over time with the help of dedicated employees always working to create the best experience possible for their clients. As an aesthetic practice owner, you’re well aware of how important hiring and maintaining a strong team is. Without the help of your office staff and aesthetic practitioners, your clinic wouldn’t be where it is today.

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How many times have you googled what restaurant to go to for dinner, saw a poor review rating, and kept scrolling to find another? Online reviews hold significant weight in the overall success of a business. Regardless of the industry, people like to know what others think of a particular business’ services and what their experience was like. When it comes to the aesthetics industry, your online reputation, reviews, and word-of-mouth referrals are crucial to the success of your clinic.

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Moms around the world work hard every day for their children and families, making sure they have everything they need and are taken care of. But that sometimes leads to them forgetting to treat themselves for their hard work. This Mother’s Day, May 8th, consider running specials so your clients can give back to their moms or mother figures.

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There are numerous ways to promote your aesthetic laser business, including using social media, distributing flyers, and hosting events. Creating an Instagram business account is one of the most cost-effective strategies to constantly promote new information about your laser business and easily share updates with your audience. 

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Sweet summertime is around the corner! With temperatures on the rise, people will soon show more skin and most likely want to remove unwanted hair. Astanza’s MeDioStar is the ultimate hair removal laser on the market that has faster, long-lasting results with minimal discomfort.

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Have you heard the phrase, “give love, get love”? Whether you’re a believer in karma or simply like to put good work out into the universe, offering special discounts and running promotions for your business is the perfect way to reward your clientele while simultaneously filling up your appointment books.

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Out with the old, in with the new! Spring is the most common time of year when people do a little sprucing up by cleaning the closet, dusting the floorboards, and maybe rearranging furniture. But spring cleaning doesn’t just apply to household chores; it’s also a great principle for your aesthetic business strategy.

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