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How to Use Social Media to Get More Clients for your Aesthetic Practice

Regardless of what type of business you're running or even the industry you're operating in, taking advantage of social media sites like Facebook and Instagram is a great way to boost your ongoing marketing strategy. However, it's especially important to utilize social media if you run an aesthetic practice, as they tend to depend more heavily on "social proof" and word-of-mouth than other businesses.

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New On-Demand Webinar - Social Media for Laser Tattoo Removal and MedSpas

Social media is an essential marketing tool that has helped numerous aesthetic businesses and medical spas connect with customers, attract leads, increase brand awareness, and boost sales. Astanza has developed an on-demand webinar that you can watch at your leisure to learn more about effectively using social media for your medspa or aesthetic business.

Social platforms, including Facebook, Instagram, YouTube, Twitter, and more, are used by consumers worldwide to connect with businesses and other audiences about specific interests. In fact, in 2020, 80 percent of the US population had a social networking profile, and according to estimates, the number of worldwide social media users reached 4.2 billion in January 2021.

In addition to gaining referrals and getting positive reviews, social media can educate potential leads and existing clients about your services and create opportunities for immediate, direct conversations between interested individuals and your brand. It’s safe to say that your medical spa needs to have a solid social media presence to build your brand, attract new clients, and nurture existing relationships.

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Instagram 101 for Medspas

Establishing a presence on a social media platform is not as easy as most envision. Though it isn't challenging to create an account to participate in social media, making significant connections with users and providing a steady stream of informative content is challenging. However, the payoff for your medical spa joining Instagram and additional social media platforms is worth investing time, energy, and money.

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Client Success Story: Precision Laser

Astanza is always proud to feature our clients, their successes, and their growth to showcase how they use Astanza technology to impact lives in their communities. One laser practice that has become the preferred choice for laser aesthetics in the Easton, PA region is Precision Laser.

Precision Laser is a family-owned and operated business that the Aversa family founded in May 2019. What began as a laser tattoo removal specialty business using the Astanza Trinity laser has since expanded into a full-service aesthetic laser business thanks to the Asclepion MeDioStar diode laser, backed by Astanza.

We recently interviewed Jessica Talley, Precision Laser's Office Manager, to hear more about Tattoo Removal Ink's beginning days, struggles, lessons learned, and successes. Keep reading to learn more about this growing aesthetic laser business.

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Spring Cleaning for your Med Spa or Aesthetic Laser Practice

Spring has finally arrived. After a long and endless winter season, one of the best things to do for your medspa is to spring clean in various ways. As part of the leadership or management team at any aesthetic practice, it's essential to think of spring cleaning as a vital improvement to your practice during this time.

Of course, you should include actual physical cleaning as part of this spring plan. It's imperative during these COVID-19 times so that your office is as germ and bacteria-free as possible while performing services like laser hair removal or laser tattoo removal. Aside from a good spring cleaning, here are some other tips to help your aesthetic practice be its best this spring season.

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Branding 101: Improving Your Med Spa's Instagram

If you own or manage a medical spa, you probably have a website or plan to create one as soon as possible. Since people connect online so much, having a website is solid advice for branding your medical spa. But a website isn't enough. Unless you have clients that have already taken advantage of your services or have a business card with your website address, they might never discover all your services.

While a handful of people search for med spa information by plugging keywords into a search engine, nowadays, the bulk of time spent during online leisure time is on social media. Because of this, having the right presence on social media for aesthetic practices is an integral part of building a brand for your medical spa.

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Instagram for Med Spas: Posts, Stories, Live Videos, and IGTV

There is always something new for medspas and aesthetic practices to learn about social media, including some really cool things you can do to promote your aesthetic business online.

InstagramFacebookYouTube, TikTok, and Snapchat (to name a few) are popular platforms your med spa can use to draw potential clients to the top of your marketing funnel, generate new appointments, and convert first-time buyers into life-long customers.

This blog is designed to help med spa owners and aesthetic practice marketers by providing tips on using Instagram Posts, Instagram Stories, Live videos, and IGTV to promote your hair removal, tattoo removal, or other aesthetic laser services. Becoming an experienced social media expert can help you better manage your laser tattoo removal studio or med spa's Instagram account and increase the effectiveness of your efforts.

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How to Use Facebook to get Appointments for Your Aesthetic Practice

It wasn't long ago when Facebook and other social media platforms were primarily used to socialize with friends on the internet. Nowadays, med spas, physicians, laser tattoo removal specialists, and other aesthetic businesses rely on Facebook as an essential inbound marketing tool. Strategically marketing through social media the right way will make it easier to line up appointments at your medical spa, laser tattoo removal studio, or aesthetic practice.

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