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Successful businesses aren’t created overnight; they’re built over time with the help of dedicated employees always working to create the best experience possible for their clients. As an aesthetic practice owner, you’re well aware of how important hiring and maintaining a strong team is. Without the help of your office staff and aesthetic practitioners, your clinic wouldn’t be where it is today.
How many times have you googled what restaurant to go to for dinner, saw a poor review rating, and kept scrolling to find another? Online reviews hold significant weight in the overall success of a business. Regardless of the industry, people like to know what others think of a particular business’ services and what their experience was like. When it comes to the aesthetics industry, your online reputation, reviews, and word-of-mouth referrals are crucial to the success of your clinic.
Moms around the world work hard every day for their children and families, making sure they have everything they need and are taken care of. But that sometimes leads to them forgetting to treat themselves for their hard work. This Mother’s Day, May 8th, consider running specials so your clients can give back to their moms or mother figures.
There are numerous ways to promote your aesthetic laser business, including using social media, distributing flyers, and hosting events. Creating an Instagram business account is one of the most cost-effective strategies to constantly promote new information about your laser business and easily share updates with your audience.
Sweet summertime is around the corner! With temperatures on the rise, people will soon show more skin and most likely want to remove unwanted hair. Astanza’s MeDioStar is the ultimate hair removal laser on the market that has faster, long-lasting results with minimal discomfort.
Have you heard the phrase, “give love, get love”? Whether you’re a believer in karma or simply like to put good work out into the universe, offering special discounts and running promotions for your business is the perfect way to reward your clientele while simultaneously filling up your appointment books.
Out with the old, in with the new! Spring is the most common time of year when people do a little sprucing up by cleaning the closet, dusting the floorboards, and maybe rearranging furniture. But spring cleaning doesn’t just apply to household chores; it’s also a great principle for your aesthetic business strategy.
Are your Medspa marketing plans not quite meeting your expectations? In most cases, this is because they were never fully implemented. If the last two years taught us anything, it's that unexpected issues constantly arise and throw our business plans off course. Furthermore, priorities likely shift and time never seems to be on your side when running an aesthetic business. When faced with new problems, marketing initiatives tend to slide to the bottom of the priority list. Over time, failure to implement your marketing plans has unintended consequences for your business. So how do you ensure you stick to your marketing plans?
As part of a successful business marketing strategy, your aesthetic laser practice should have a dynamic communications outline ready to go for the New Year. Whether you’re a well-established practice or are a first-time entrepreneur just getting started, creating and utilizing a strong marketing strategy for your aesthetic business is the best way to secure happy customers and ultimately increase your profits. Both new and established aesthetic practices should strategize how they want to grow their business year over year. Follow the three key tips below to optimize your aesthetic practice’s marketing efforts.
'Tis the season to be jolly…and prepare for the New Year ahead! As you plan your aesthetic practice's 2022 campaigns, promotions, and special deals, utilizing an annual marketing plan and content calendar is the secret ingredient to ensuring a perfect year for your business's success.
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