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Holiday Promotions to Boost Profits for Your Aesthetic Practice

It’s the most wonderful time of the year! That means it’s the most wonderful time to offer something festive and run special promotions for the holidays. Whenever you do so, whether it’s incentivizing new people to purchase your services or rewarding loyal customers, you’re bound to boost your profits. By creating holiday promotions, not only would this help influence your current clients to increase their visits or maybe even seek a new treatment you offer, but it would also attract new customers to your aesthetic practice. 


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How to Successfully Market Halloween for your Med Spa

Halloween is one of the most festive holidays of the year and the perfect opportunity for aesthetic practices to BOOst profits. I mean, think about it. People are already buying costumes, fall decorations, pumpkin carving materials, Halloween candy, and even costumes for their pets to trick-or-treat themselves. So, why wouldn't they take advantage of a Halloween promotion or participate in a Halloween event from their favorite local aesthetic provider?

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Leveraging Your Clientele to Attract New Customers

Nothing beats positive word of mouth when it comes to spreading the good word about your aesthetic practice. Whether it’s a long-time client sharing their experience with a friend or a new client telling their spouse how great they felt after receiving your services, personal referrals and great reviews go a long way. Repeat business is invaluable; the cost of acquisition goes down each time a repeat customer purchases from you again. Savvy business owners harness happy customers’ opinions to attract new traffic.

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How to Get Good Online Reviews (and Manage Them)

If you have an aesthetic practice, you probably know that getting good reviews can make a big difference in the number of clients you have. But how can you get more online reviews? There are a few ways to increase the number of reviews you're getting and handle any negative comments you receive. Here are a few things to consider to see the most success.

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How to Use Social Media to Get More Clients for your Aesthetic Practice

Regardless of what type of business you're running or even the industry you're operating in, taking advantage of social media sites like Facebook and Instagram is a great way to boost your ongoing marketing strategy. However, it's especially important to utilize social media if you run an aesthetic practice, as they tend to depend more heavily on "social proof" and word-of-mouth than other businesses.

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New On-Demand Webinar - Social Media for Laser Tattoo Removal and MedSpas

Social media is an essential marketing tool that has helped numerous aesthetic businesses and medical spas connect with customers, attract leads, increase brand awareness, and boost sales. Astanza has developed an on-demand webinar that you can watch at your leisure to learn more about effectively using social media for your medspa or aesthetic business.

Social platforms, including Facebook, Instagram, YouTube, Twitter, and more, are used by consumers worldwide to connect with businesses and other audiences about specific interests. In fact, in 2020, 80 percent of the US population had a social networking profile, and according to estimates, the number of worldwide social media users reached 4.2 billion in January 2021.

In addition to gaining referrals and getting positive reviews, social media can educate potential leads and existing clients about your services and create opportunities for immediate, direct conversations between interested individuals and your brand. It’s safe to say that your medical spa needs to have a solid social media presence to build your brand, attract new clients, and nurture existing relationships.

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Instagram 101 for Medspas

Establishing a presence on a social media platform is not as easy as most envision. Though it isn't challenging to create an account to participate in social media, making significant connections with users and providing a steady stream of informative content is challenging. However, the payoff for your medical spa joining Instagram and additional social media platforms is worth investing time, energy, and money.

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Client Success Story: Precision Laser

Astanza is always proud to feature our clients, their successes, and their growth to showcase how they use Astanza technology to impact lives in their communities. One laser practice that has become the preferred choice for laser aesthetics in the Easton, PA region is Precision Laser.

Precision Laser is a family-owned and operated business that the Aversa family founded in May 2019. What began as a laser tattoo removal specialty business using the Astanza Trinity laser has since expanded into a full-service aesthetic laser business thanks to the Asclepion MeDioStar diode laser, backed by Astanza.

We recently interviewed Jessica Talley, Precision Laser's Office Manager, to hear more about Tattoo Removal Ink's beginning days, struggles, lessons learned, and successes. Keep reading to learn more about this growing aesthetic laser business.

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Spring Cleaning for your Med Spa or Aesthetic Laser Practice

Spring has finally arrived. After a long and endless winter season, one of the best things to do for your medspa is to spring clean in various ways. As part of the leadership or management team at any aesthetic practice, it's essential to think of spring cleaning as a vital improvement to your practice during this time.

Of course, you should include actual physical cleaning as part of this spring plan. It's imperative during these COVID-19 times so that your office is as germ and bacteria-free as possible while performing services like laser hair removal or laser tattoo removal. Aside from a good spring cleaning, here are some other tips to help your aesthetic practice be its best this spring season.

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Branding 101: Improving Your Med Spa's Instagram

If you own or manage a medical spa, you probably have a website or plan to create one as soon as possible. Since people connect online so much, having a website is solid advice for branding your medical spa. But a website isn't enough. Unless you have clients that have already taken advantage of your services or have a business card with your website address, they might never discover all your services.

While a handful of people search for med spa information by plugging keywords into a search engine, nowadays, the bulk of time spent during online leisure time is on social media. Because of this, having the right presence on social media for aesthetic practices is an integral part of building a brand for your medical spa.

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