When getting into the aesthetic laser business, the most crucial part is choosing your specialty and what type of laser to use for your services. However, learning the details and differences between each laser can be confusing and overwhelming, especially if you’re unfamiliar with aesthetic laser devices. Astanza’s new webinar series, Inside the Laser, gives an in-depth look at each of Astanza’s lasers, hosted by our laser experts and biomedical engineers. All your questions will be answered during each webinar with the opportunity for live Q&A.

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Astanza is back with another episode of Astanza Tattoo Removal News and this month’s episode features a special announcement: A brand new aesthetic laser device has joined Astanza’s product line! Plus, watch the video for exclusive information on our latest offerings, marketing strategies, and resources for laser tattoo removal practitioners and an inside look at a laser tattoo removal business celebrating its first anniversary.

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Finding ways to keep up with current trends in the aesthetic beauty department can be challenging. As an aesthetic business owner, you have to keep finding ways to make your products or treatments exciting to your customers while staying profitable. 

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Regardless of what type of business you're running or even the industry you're operating in, taking advantage of social media sites like Facebook and Instagram is a great way to boost your ongoing marketing strategy. However, it's especially important to utilize social media if you run an aesthetic practice, as they tend to depend more heavily on "social proof" and word-of-mouth than other businesses.

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Social media is an essential marketing tool that has helped numerous aesthetic businesses and medical spas connect with customers, attract leads, increase brand awareness, and boost sales. Astanza has developed an on-demand webinar that you can watch at your leisure to learn more about effectively using social media for your medspa or aesthetic business.

Social platforms, including Facebook, Instagram, YouTube, Twitter, and more, are used by consumers worldwide to connect with businesses and other audiences about specific interests. In fact, in 2020, 80 percent of the US population had a social networking profile, and according to estimates, the number of worldwide social media users reached 4.2 billion in January 2021.

In addition to gaining referrals and getting positive reviews, social media can educate potential leads and existing clients about your services and create opportunities for immediate, direct conversations between interested individuals and your brand. It’s safe to say that your medical spa needs to have a solid social media presence to build your brand, attract new clients, and nurture existing relationships.

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There is always something new for medspas and aesthetic practices to learn about social media, including some really cool things you can do to promote your aesthetic business online.

Instagram, Facebook, YouTube, TikTok, and Snapchat (to name a few) are popular platforms your med spa can use to draw potential clients to the top of your marketing funnel, generate new appointments, and convert first-time buyers into life-long customers.

This blog is designed to help med spa owners and aesthetic practice marketers by providing tips on using Instagram Posts, Instagram Stories, Live videos, and IGTV to promote your hair removal, tattoo removal, or other aesthetic laser services. Becoming an experienced social media expert can help you better manage your laser tattoo removal studio or med spa's Instagram account and increase the effectiveness of your efforts.

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What determines the success of an aesthetic practice? Is it the technology and equipment, the location, the people who work there, or some magic formula that a business owner conjures up?

To some degree, equipment and location are essential, but most successful practices have a magic formula that makes them successful. This magic formula includes passion, culture, and people. And without each of these things, your practice can't reach its full potential for success. Let's see why these three elements are crucial to an aesthetic practice's success.

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Purchasing an aesthetic laser doesn't have to be a complicated or mysterious process when you're armed with facts to dispel common misconceptions about the laser buying process. Some of the most common misconceptions about purchasing an aesthetic laser include the required credit score for obtaining a loan for an aesthetic laser and how much money you have to put down.

In this blog, we’ll answer the top questions surrounding the purchasing and financing process for an aesthetic laser.  

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An essential marketing tool that aesthetic practitioners use on their website and during consultations is an excellent portfolio of before and after photos they've cultivated over time. Before and after photos, along with positive patient reviews, are tangible proof that your aesthetic laser treatments are safe, effective, and worth investing in.

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At Astanza, we believe in continuing education and finding learning experiences at every turn! We strive to provide our clients and fellow aesthetic industry members with world-class service, training, marketing support, and technology to help you achieve your goals and continue to grow in your field. In doing so, we regularly create and share relevant webinars, ebooks, guides, videos, and blog posts with our followers.

To house our extensive content library, we recently unveiled our newly optimized Aesthetic Resources library, easily accessible through our main menu (click "Resources" at the top of the website)! 

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