Social media is an essential marketing tool that has helped numerous aesthetic businesses and medical spas connect with customers, attract leads, increase brand awareness, and boost sales. Astanza has developed an on-demand webinar that you can watch at your leisure to learn more about effectively using social media for your medspa or aesthetic business.

Social platforms, including Facebook, Instagram, YouTube, Twitter, and more, are used by consumers worldwide to connect with businesses and other audiences about specific interests. In fact, in 2020, 80 percent of the US population had a social networking profile, and according to estimates, the number of worldwide social media users reached 4.2 billion in January 2021.

In addition to gaining referrals and getting positive reviews, social media can educate potential leads and existing clients about your services and create opportunities for immediate, direct conversations between interested individuals and your brand. It’s safe to say that your medical spa needs to have a solid social media presence to build your brand, attract new clients, and nurture existing relationships.

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There is always something new for medspas and aesthetic practices to learn about social media, including some really cool things you can do to promote your aesthetic business online.

Instagram, Facebook, YouTube, TikTok, and Snapchat (to name a few) are popular platforms your med spa can use to draw potential clients to the top of your marketing funnel, generate new appointments, and convert first-time buyers into life-long customers.

This blog is designed to help med spa owners and aesthetic practice marketers by providing tips on using Instagram Posts, Instagram Stories, Live videos, and IGTV to promote your hair removal, tattoo removal, or other aesthetic laser services. Becoming an experienced social media expert can help you better manage your laser tattoo removal studio or med spa's Instagram account and increase the effectiveness of your efforts.

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What determines the success of an aesthetic practice? Is it the technology and equipment, the location, the people who work there, or some magic formula that a business owner conjures up?

To some degree, equipment and location are essential, but most successful practices have a magic formula that makes them successful. This magic formula includes passion, culture, and people. And without each of these things, your practice can't reach its full potential for success. Let's see why these three elements are crucial to an aesthetic practice's success.

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Purchasing an aesthetic laser doesn't have to be a complicated or mysterious process when you're armed with facts to dispel common misconceptions about the laser buying process. Some of the most common misconceptions about purchasing an aesthetic laser include the required credit score for obtaining a loan for an aesthetic laser and how much money you have to put down.

In this blog, we’ll answer the top questions surrounding the purchasing and financing process for an aesthetic laser.  

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An essential marketing tool that aesthetic practitioners use on their website and during consultations is an excellent portfolio of before and after photos they've cultivated over time. Before and after photos, along with positive patient reviews, are tangible proof that your aesthetic laser treatments are safe, effective, and worth investing in.

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At Astanza, we believe in continuing education and finding learning experiences at every turn! We strive to provide our clients and fellow aesthetic industry members with world-class service, training, marketing support, and technology to help you achieve your goals and continue to grow in your field. In doing so, we regularly create and share relevant webinars, ebooks, guides, videos, and blog posts with our followers.

To house our extensive content library, we recently unveiled our newly optimized Aesthetic Resources library, easily accessible through our main menu (click "Resources" at the top of the website)! 

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Laser hair removal is without a doubt one of the most sought after aesthetic procedures today. This in-demand treatment is popular amongst males and females and is constantly evolving thanks to advancements in laser technology.

Astanza recorded a webinar, The Past, Present, and Future of Laser Hair Removal Technology, which takes a deep dive into the history and origins of laser hair removal, discusses different components of this procedure and the technology used, as well as what the future of this procedure looks like for the aesthetic industry and your practice.

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From Tiger King to Love At First Sight, Netflix shows and binge-watching have surged along with shelter at home orders. If you have binged watched Friends and every season of the Office, it might be time to branch out with some relevant shows relevant to those in the aesthetic industry.  

If you are out of shows to watch, we have just the thing for you. We found the top binge-worthy aesthetic shows to watch while you are social distancing.  Keep on reading to see our Top Binge-Worthy Aesthetic Shows To Watch While Social Distancing.

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A few years ago, Astanza began using Zoom to host live educational webinars. After receiving such positive feedback from attendees, we expanded our content library to include quarterly webinars exclusively for clients, providing updates and information to help aesthetic business owners operate more effectively. 

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By now, the ongoing COVID-19 situation may have impacted you and your business. During uncertain times, we know that you care most about protecting your team, staying connected with your clients, and prepping your business to move forward once this passes... and it will pass. Astanza is committed to being a helpful resource for our clients and others in the aesthetic industry.  During a live, face-to-face webinar, hear useful insight from the Astanza team, partake in a Q&A session, and gain actionable strategies for moving forward from COVID-19.  Click here to register.

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