What determines the success of an aesthetic practice? Is it the technology and equipment, the location, the people who work there, or some magic formula that a business owner conjures up?

To some degree, equipment and location are essential, but most successful practices have a magic formula that makes them successful. This magic formula includes passion, culture, and people. And without each of these things, your practice can't reach its full potential for success. Let's see why these three elements are crucial to an aesthetic practice's success.

Read More

Purchasing an aesthetic laser doesn't have to be a complicated or mysterious process when you're armed with facts to dispel common misconceptions about the laser buying process. Some of the most common misconceptions about purchasing an aesthetic laser include the required credit score for obtaining a loan for an aesthetic laser and how much money you have to put down.

In this blog, we’ll answer the top questions surrounding the purchasing and financing process for an aesthetic laser.  

Read More

An essential marketing tool that aesthetic practitioners use on their website and during consultations is an excellent portfolio of before and after photos they've cultivated over time. Before and after photos, along with positive patient reviews, are tangible proof that your aesthetic laser treatments are safe, effective, and worth investing in.

Read More

At Astanza, we believe in continuing education and finding learning experiences at every turn! We strive to provide our clients and fellow aesthetic industry members with world-class service, training, marketing support, and technology to help you achieve your goals and continue to grow in your field. In doing so, we regularly create and share relevant webinars, ebooks, guides, videos, and blog posts with our followers.

To house our extensive content library, we recently unveiled our newly optimized Aesthetic Resources library, easily accessible through our main menu (click "Resources" at the top of the website)! 

Read More

Laser hair removal is without a doubt one of the most sought after aesthetic procedures today. This in-demand treatment is popular amongst males and females and is constantly evolving thanks to advancements in laser technology.

Astanza recorded a webinar, The Past, Present, and Future of Laser Hair Removal Technology, which takes a deep dive into the history and origins of laser hair removal, discusses different components of this procedure and the technology used, as well as what the future of this procedure looks like for the aesthetic industry and your practice.

Read More

From Tiger King to Love At First Sight, Netflix shows and binge-watching have surged along with shelter at home orders. If you have binged watched Friends and every season of the Office, it might be time to branch out with some relevant shows relevant to those in the aesthetic industry.  

If you are out of shows to watch, we have just the thing for you. We found the top binge-worthy aesthetic shows to watch while you are social distancing.  Keep on reading to see our Top Binge-Worthy Aesthetic Shows To Watch While Social Distancing.

Read More

A few years ago, Astanza began using Zoom to host live educational webinars. After receiving such positive feedback from attendees, we expanded our content library to include quarterly webinars exclusively for clients, providing updates and information to help aesthetic business owners operate more effectively. 

Read More

By now, the ongoing COVID-19 situation may have impacted you and your business. During uncertain times, we know that you care most about protecting your team, staying connected with your clients, and prepping your business to move forward once this passes... and it will pass. Astanza is committed to being a helpful resource for our clients and others in the aesthetic industry.  During a live, face-to-face webinar, hear useful insight from the Astanza team, partake in a Q&A session, and gain actionable strategies for moving forward from COVID-19.  Click here to register.

Read More

In a market that's constantly evolving, it's important to stay on top of the latest trends that can affect your aesthetic clinic and how you serve your patients. Frequently, we’ve seen how a shift in patients’ needs and expectations call for a change in the way clinics operate and market themselves. In a booming industry like the aesthetics market, adapting to new trends is crucial for clinics to survive.

Read More

You'll want to check this out - Astanza is hosting an exclusive webinar on April 14 at 1:30 PM CST sharing marketing tips for your aesthetic business, laser clinic, med spa, or tattoo shop! This webinar is free to view, and registration is now open here (limit 100).

During the webinar, 10 Marketing Tips for Your Aesthetic Business, we’ll offer proven marketing tips that can help grow your aesthetic clinic and expand (and retain) your client base.  Hosted by our own boundary-pushing Marketing Team members, hear their insight on which marketing tactics can help your business move the needle (and which tactics to stay clear of). These are just a few topics and tips we'll share during the webinar: 

Read More