Marketing your aesthetic laser practice can be a challenge; especially for many professionals who aren’t well-versed in the marketing world. But – it doesn’t have to be!
Your friends at Astanza Laser are here to help you out so you can focus on running your business stress-free.
Marketing your Aesthetic Laser Practice
As an established aesthetic practice, you’ve most likely already sized up your competition. You know your target customer base. However, will they be able to find you? The answer may not be what you’re wanting to hear. People are likely to go to the first aesthetic business they see an ad for or happen to pass by. So, what's the solution?
Why Marketing Matters for Your Aesthetic Practice
The solution is to make good marketing best practices a part of your regular work schedule. As a time-crunched business owner, the best way to do this is to set yourself up for success from the jump.
In the online marketing world, there's a lot of talk about the necessity of social media marketing, the need to put out regular high-quality content, creating newsletters and keeping everything on-brand. It can seem like a heck of a lot to keep track of. The trick is to build up momentum. Create a post once a week, send a newsletter once a month, etc. Once your audience gets used to the regular content, then you're on the right track. You can increase your efforts as you get your solid marketing foundation in place.
This is how you become the go-to provider for your service.
The key to this is consistency. But if you're caught up in doing your job – serving customers, training your staff, enhancing your space – it's easy to lose track of your marketing needs.
This is where a simple tool known as a content calendar comes in handy.
What is a Content Calendar?
Also referred to as an editorial calendar, a content calendar is a tool that reminds you when and where to publish or send marketing content. You write the schedule and populate it with the content you intend to publish. Then the content calendar simply sends you helpful reminders on your phone, desktop, or wherever else you choose.
Creating this process removes the necessity of having to remember to attend to your marketing and branding needs daily.
Easing into Good Marketing Habits
You may have heard that many alpha-level creatives and execs have closets full of the same set of clothes. The reason for this is to eliminate one key item from their daily decision-making load. Decision-making, like self-control, is a limited effort. By delegating the “when and where” of MedSpa marketing to an automated calendar, you can better focus on what you do best – running your business.
Creating an annual, quarterly, and monthly content calendar is important for the success of your aesthetic laser practice. A good way to start is to get out a calendar that includes major holidays like Mother’s Day and Father’s Day. Plan out some simple content campaigns around those days and set specific packages and promotions to go along with the time and season.
Once you've settled into a publishing schedule you’re comfortable with, you can change the frequency at which you publish, stop publishing in some spots and start publishing in others. What's important is to use this tool to help you get into the swing of regular online marketing practices.
At the end of the day, you might delegate these tasks to an employee, or even build out a marketing team for your business. Creating and following a solid content calendar is the way to go to market your aesthetic laser business.