5 Tips and Tricks for Marketing Your MedSpa

For any business, marketing is necessary to grow and maintain a solid clientele base and increase revenue stream. Medical spas offer a wide range of services that all need to be marketed correctly and effectively. Marketing your medical spa may seem daunting at first, but the results and revenue are well worth the effort.

Today, the number of marketing methods available make it easy for businesses to get clients through the door quickly. In this article, we will discuss 5 essential tips and tricks to help market your medspa, attract new clients, and rise to success.

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Is Customer Service the Key to Increased Profitability for Your MedSpa?

Customers are an essential factor in a business’ success. If you think about it, customers make up your entire business. Everything from marketing, advertising, sales, and how profitable your business is, rely solely upon your customers. The saying “The customer is always right” isn’t a literal phrase as much as it is a reminder for businesses and employees to treat their customers with the utmost respect and service. A happy, satisfied customer is more likely to promote your business via social media, recommend your medical spa to friends and family, return for repeat treatments, and explore additional services.

In this article, we will discuss the importance of customer service and why it is the key to long-term success and profitability of your medical spa.

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Laser Hair Removal: Frequently Asked Questions

With the upswing in people seeking laser hair removal, it’s only natural that aesthetic procedure providers and entrepreneurs have been taking interest in and asking questions about the increasingly popular treatment. For your convenience, we’ve compiled a master list of laser hair removal frequently asked questions (FAQ): all you need to know about laser hair removal, all in one place.  To get started we put together a few of the most popular questions asked about hair removal in this blog. 

You can see the entire list of hair removal FAQs by following this link

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Referrals, the Key to Marketing Your MedSpa


Referrals play a significant role in the lives of consumers. We often turn to friends and family for advice on which TV series to start, which movie to watch, which restaurant to eat at, which products to buy, and so on. We even invest in brands that celebrities and social media influencers use and promote. When it comes to investing in a brand or purchasing a product, we tend to put our trust in the opinions of people in our lives.

For most businesses and especially for medical spas, the key to success depends on customer referrals. In this article, we will explain the importance of referral marketing and how it can be used to grow your practice and profits.

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Astanza Laser Accepting Bitcoin

One thing we pride ourselves on is our commitment to our customers. We don’t just create relationships with our clients, we create partnerships. So when we received requests from clients about accepting transactions using Bitcoin, we did more than just listen, we delivered. As the old saying goes, “ask and ye shall receive.”

Keep reading to learn more about how Astanza's focus on customer service is changing the way business is done in the aesthetic laser industry. 

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2018 Update on the ACA Medical Device Excise Tax

In 2013, as part of the Affordable Care Act, the medical device excise tax imposed a 2.3% tax on the sale, use, or lease of certain medical devices in the United States. This medical device excise tax was one of the several taxes and fees included in the Affordable Care Act to help pay for expanded health insurance.

A two-year delay on the application of the medical device excise tax was imposed in December 2015. Therefore, the excise tax did not apply to sales of taxable medical devices between January 1, 2016 to December 31, 2017. Manufacturers and importers of medical devices sold during this time did not have to make semi-monthly deposits of the excise tax. When the moratorium expired at the end of 2017, it was expected that the tax would become effective for sales beginning January 1, 2018.

However, on January 22, 2018, the moratorium on the medical device excise tax was retroactively extended another two years and will now go into effect on January 1, 2020.

So, what does this mean for you?

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Why Laser Tattoo Removal is a Better Option for Cover-Ups

People with tattoos change their minds about their ink more often times than not. Most people regret the tattoo they got when they were younger, others no longer identify with the tattoo they once loved, and a large handful of people simply want to make room for new artwork. Whatever their motivation, these people usually end up asking themselves, “Should I get a cover-up or should I get my tattoo removed?”

In this article, we outline some of the reasons why using laser tattoo removal for lightening a tattoo before a cover up or a full removal is the best solution.

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Show Your Loved One You Care By Giving the Gift of Hair Removal this Valentines

Valentine’s Day is just around the corner, and if you haven’t already thought of what to gift your significant other this year, now is the time to do so. Instead of going down the traditional route of chocolates and flowers, why not give a gift that keeps on giving?

Laser hair removal is the perfect gift for any girlfriend, wife, boyfriend, or husband! Giving the gift of hair removal shows that you care about your significant other’s well being and want them to feel good about themselves. Furthermore, it provides them with a permanent solution for hair removal that cannot be achieved by traditional methods.

Today, hair removal is one of the most sought after aesthetic treatments by women and men alike. Bothersome methods like plucking, shaving, and waxing require constant upkeep and maintenance. Give your loved one time back in his or her day by eliminating the need to shave their legs or chest before every date night. Help save them money on a lifetime of shaving tools or continuous waxing appointments with just a few treatments of laser hair removal.

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Laser Tattoo Removal for a Valentine's Gift?

Valentine’s Day is just around the corner, which means it’s time to celebrate with your love. That said, sometimes before finding Mr./Ms. Right, you may have been with Mr./Ms. Right Now. You thought the relationship would last forever, enough so that you got their name tattooed on your body.

Now, with the most romantic holiday of the year approaching, you want to hide the tattoo of your former flame’s name. Is there a way? Read on.

The Reasons People Get Tattoos Removed

Tattoos are the ultimate means of self-expression, and many people who get them think long and hard about what to get permanently inked on their bodies. With time, though, people may change their mind.

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 The Hair Removal Solution that Medspas Have Been Waiting For

Laser hair removal has become one of the most consistently in-demand treatments today. It's safe to say that majority of us are tired of dealing with unwanted hair. Even more so, we're sick of the temporary results shaving, plucking, and waxing provides.

Luckily, we are living in the age of technology and have access to the ultimate permanent hair reduction solution to our hair removal woes. People all over the world are seeking out medical spas that offer advanced laser hair removal services. So if you're an existing medical spa owner and have yet to jump on the laser hair removal bandwagon, the time is now!

In this article, we'll discuss the top three reasons why adding laser hair removal is the smart choice for your medical spa.

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