Marketing your aesthetic laser practice can be a challenge; especially for many professionals who aren’t well-versed in the marketing world. But – it doesn’t have to be!
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Marketing your aesthetic laser practice can be a challenge; especially for many professionals who aren’t well-versed in the marketing world. But – it doesn’t have to be!
Don’t let it sneak up on you – Father’s Day is almost here! Now is the time to honor all the hard work that your old man does for the entire family. Over the years, you have probably bought him a slew of traditional presents. That might be a fancy tie, some sports memorabilia, or maybe even a beer-of-the-month gift package from his favorite craft brewing company. All of those are good choices, but this year it’s time to think outside the box – more specifically – to dad’s hairy back!
You’re familiar with the coming of age: Awkward life lessons that have to be lived through, learning your true values and leaning into your core character traits. Take that notion and apply it to Astanza’s existence so far as we enter our “pre-teen” years.
Today marks Astanza's 11th anniversary as a laser industry leader. As we look back and reflect over the past 10+ years, we can't help but be proud of the tremendous growth we've undergone, where we stand today, and the exciting plans we have in store for the future.
We have gained knowledge and experience through numerous challenges and attribute much of our success to our dedicated hardworking team and our clients' support and loyalty. Keep reading to learn more about our company's journey.
Whether you’re looking to start a laser hair removal business or want to expand your aesthetic practice or medical spa with this high-demand treatment, finding a suitable hair removal machine is a crucial step. Like with anything, there are certain things to consider before committing to a big purchase, especially one that will define your business’s success.
To help make your laser purchasing process as seamless as ever, we’ve highlighted the top three features to look for when researching which laser hair removal to invest in. This article talks about the importance of speed, skin type treatability, and why overlooking service is a mistake you don’t want to make.
Social media is an essential marketing tool that has helped numerous aesthetic businesses and medical spas connect with customers, attract leads, increase brand awareness, and boost sales. Astanza has developed an on-demand webinar that you can watch at your leisure to learn more about effectively using social media for your medspa or aesthetic business.
Social platforms, including Facebook, Instagram, YouTube, Twitter, and more, are used by consumers worldwide to connect with businesses and other audiences about specific interests. In fact, in 2020, 80 percent of the US population had a social networking profile, and according to estimates, the number of worldwide social media users reached 4.2 billion in January 2021.
In addition to gaining referrals and getting positive reviews, social media can educate potential leads and existing clients about your services and create opportunities for immediate, direct conversations between interested individuals and your brand. It’s safe to say that your medical spa needs to have a solid social media presence to build your brand, attract new clients, and nurture existing relationships.
The initial tattoo removal consultation is an important moment for every patient and every practice.
It's an opportunity to showcase your knowledge of the procedure, establish rapport with your patient, and gain their trust so they decide to proceed with treatments.
You'll want to answer their questions thoroughly and express your expertise in laser tattoo removal.
We've gathered the most common patient questions about laser tattoo removal for your reference. Anyone that interacts with a patient – from the receptionist to the practitioner – should feel confident discussing these topics.
Recently, Spectrum News stopped by the Dallas headquarters of Astanza to learn more about our monthly Community Tattoo Removal Day. Each month, Astanza works with local non-profits and governmental agencies to identify individuals that may benefit from laser tattoo removal to improve their employment opportunities or to remove painful memories of the past.
Astanza's Community Tattoo Removal Day provides free laser tattoo removal to community members and individuals identified by our partners. This includes those who cannot afford tattoo removal, the formerly incarcerated, those affected by sex trafficking, and individuals having difficulty finding employment due to visible tattoos.
When starting a laser tattoo removal business, researching your state's regulations should be at the top of your checklist. Each state has respective rules and regulations on who can operate a laser for specific procedures, if delegation is needed, and more. While many states' medical or licensing boards provide straightforward rulings on their website, some of the regulations can be a bit vague–but this might work in your favor. In other words, if rules are not clear, they can be open to interpretation and indicate that certain people can perform laser tattoo removal. In this article, we help navigate the top 5 laser tattoo removal regulation-friendly states.
Over the past year or so during the COVID-19 pandemic, one of the things that we have missed at Astanza the most is getting out to tradeshows, seeing our clients at networking events, and meeting new people to talk about laser hair removal and tattoo removal. Yes, we offer virtual demos, but those aren't the same as speaking to someone face-to-face and having actual human interaction. After all, we love our clients, and we highly value the chance to talk to them in person.
Now that more people are getting vaccinated and case levels are falling, we are returning to in-person events, and our first one of 2021 is the International Congress of Esthetics & Spa in Dallas, TX, at the Kay Bailey Hutchison Convention Center on June 6 & 7, 2021. We will be in booth 200 & 202 so make plans to come by and see us!
We recently had the opportunity to interview patient Whitley after her Asclepion MeDioStar® laser hair removal treatment performed by Holly Hashop, RN, at our Dallas headquarters! In this clip, Whitley details her excellent treatment experience with the MeDioStar and answers questions regarding comfort level, treatment length, and more.
The Asclepion MeDioStar®, backed by Astanza, is the leading diode hair removal laser in the US. It's known for its unparalleled speed, effectiveness, safety, and patient comfort. The Asclepion MeDioStar is backed by Astanza Laser for installation, training, service, and ongoing business support.
Continue reading to hear this patient's testimonial on her MeDioStar laser hair removal experience and watch the full video below.
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