Skin tightening, eliminating sunspots, wrinkle reduction and stimulating collagen. 

The demand for these treatments has been on the rise in the past decade as patients increasingly seek new ways to capture (or recapture) that rejuvenated, glowing look to their skin. A proven and praised method for these patients? Laser skin resurfacing! 

Lasers utilizing 2940nm Erbium:YAG devices are classified as ablative devices because they vaporize skin tissue, can remove excess tissue, or help promote collagen production in a very controlled way. Practitioners need to control how the laser emits energy to remain in control of exactly how aggressive or gentle treatment may be.  

For example, the Asclepion DermaBlate Erbium:YAG system uses a fractionated handpiece to deliver more controlled treatments. This fractionated handpiece splits the ablative laser energy into 169 tiny spots called "microzones." These microzones serve to spread the energy in a way that will allow for the fastest recovery time. By doing this, we're also able to better control precisely how intense a procedure is. Keep reading to learn more about three treatments using the DermaBlate's fractionated handpiece that can be incredibly precise, effective, and profitable in your practice. 

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At Astanza, one of the award-winning services that we provide to our clients is Marketing Support. We offer this to our clients because we firmly believe that our clients' success is, in turn, our success. We want to set clients up to succeed and continue to provide superior marketing support throughout our relationship. Our dedication to clients is why we sometimes offer information focused on clinic-building or running a clinic more smoothly. After all, a laser clinic, aesthetic practice, medspa, or physician's office is a business.  

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The video series Ask Astanza provides information about laser hair removal, tattoo removal, and other aesthetic treatments and topics of interest to those in the aesthetic industry and those looking for treatment. In the most recent episode of Ask Astanza, Registered Nurses Holly Hashop and Carolyn Webb discuss their experiences throughout the years working with other laser hair removal devices and companies and their newfound love of the Asclepion MeDioStar by Astanza. The MeDioStar is the fastest, most powerful diode hair removal laser available. 

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What determines the success of an aesthetic practice? Is it the technology and equipment, the location, the people who work there, or some magic formula that a business owner conjures up?

To some degree, equipment and location are essential, but most successful practices have a magic formula that makes them successful. This magic formula includes passion, culture, and people. And without each of these things, your practice can't reach its full potential for success. Let's see why these three elements are crucial to an aesthetic practice's success.

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Your med spa may offer the best products and services in your area, but without strong marketing efforts to spread the word, your appointment books are as good as empty! 

Any business owner understands the importance of strategic marketing to drive demand, brand awareness, and ultimately, sales. However, developing influential marketing campaigns requires a multi-faceted approach that incorporates several outlets. Managing social media, blog content, email promotions, and more on top of successfully running your clinic can seem like a daunting task. Each of these components thrives when marketers focus their attention and efforts, but having the right tools at your disposal can make a world of difference. Keep reading to learn more about automating various areas of your digital marketing and how doing so can benefit your business in the long-run!  

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Valentine's Day is almost here! Aesthetic clinics across the country, regardless of the treatments they provide, can capitalize on this lovely holiday to develop competitive pricing, packages, promotions, and more to keep their clients coming back long after the roses and heart-shaped candies are gone! Keep reading for a few fun ways to incorporate Valentine's Day into your aesthetic clinic's marketing and sales promotions this season (or plan for next year!). Of course, these are just a few ideas to help get your wheels turning - find some inspiration and tailor these promotions to best suit your business's sales goals. 

Want more ways to level-up your business's marketing and sales this year? Click here to watch the pre-recorded webinar, "10 Marketing Tips for Your Aesthetic Business!"

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Finding a laser hair removal device that both patients and practitioners enjoy historically has been no easy feat. Luckily, the new Asclepion MeDioStar diode laser checks all the boxes: fast, effective, powerful, comfortable, safe for all skin types, easily customizable treatment parameters, ergonomic design made with the busy practitioner in mind, and more. Recently, Astanza hosted Holly Hashop, a Registered Nurse from Austin, TX, at our Dallas headquarters to demonstrate the MeDioStar and allow her to experience firsthand what the buzz was all about. Keep reading to learn about her demo experience and watch a recap video! 

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Whether you're an Astanza client or someone interested in learning laser tattoo removal to start an aesthetic business, Astanza and our training division, New Look Laser College (NLLC), offer the industry's best training support. We've provided award-winning training for more than a decade and were recognized once more for Training Support of the Year at the 2020 MyFaceMyBody Awards.

The MyFaceMyBody Awards is a global awards program that recognizes aesthetic practices, individuals, brands, and manufacturers in the aesthetic industry for various notable categories. We are honored to receive Training Support of the Year for a second time and believe this accolade is proof of our commitment to serving our amazing clients and growing the laser tattoo removal industry through hard-working NLLC students. Please keep reading to learn more about our award-winning training programs.

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Before and after photos are the essence of any aesthetic practice, especially laser tattoo removal practices. People interested in erasing an unwanted tattoo, removing unsightly age spots and spider veins, or revitalizing their skin with skin resurfacing usually visit an aesthetic practice's before and after gallery page before booking an appointment and putting their trust in that business.

Astanza clients worldwide have built impressive before and after galleries using Astanza laser technology. Our client-only Before & After Photo Contest celebrates the amazing results they've achieved and the numerous lives they've impacted through laser tattoo removal and other aesthetic procedures. The contest is held twice every year, once in the spring and the fall. Check out the winners from our Fall 2020 contest below!

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Recently Astanza's VP of Marketing, Brian Hasenbauer, hosted a Zoom webinar with Scaling Up Coach, Mark Fenner. This 45-minute webinar focused on actions that med spas, and those in the aesthetics industry could improve their culture, customer experience, and profitability in 2021.  

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