Finding ways to keep up with current trends in the aesthetic beauty department can be challenging. As an aesthetic business owner, you have to keep finding ways to make your products or treatments exciting to your customers while staying profitable.
Laser hair removal is a widely sought-after treatment with worldwide popularity and a very effective and safe method for removing unwanted hair that clients love! Find out how you can add laser hair removal to your practice and keep your clients happy while increasing profits.
Know Your Audience
One of the most important parts of increasing client satisfaction is knowing who your customers are. Some questions you can ask yourself include:
- What kind of procedures are my customers buying?
- Are there any treatments my customers ask for, but I don’t have available?
- What type of customers are walking through my door?
By asking yourself these questions, you can better understand what treatments your customers are looking for and how to advertise to them. If you see a lot of your clientele going elsewhere for another procedure, such as laser hair removal, consider adding that to your own practice to retain brand loyalty and increase your customer relationships.
In terms of how to market laser hair removal, make sure you’re advertising to everyone. Everyone has hair, and many individuals have an area where they want unwanted hair removed. If you only market towards women, you’d be missing out on 20% of the population seeking laser hair removal. Therefore, you’d be limiting your revenue generated through this demographic. Market research is essential when expanding your services.
Use Specials to Your Advantage
Adding laser hair removal to your business opens the door to special promotions your clients may not have heard of before. However, if you promote the same discounts time and time again, it can take away from their effectiveness and decrease customer retention.
When you first add laser hair removal to your business, you can create big promotions on social media to get the word out. Some examples include:
- Bring a Friend, Get 50% Off!
- We’ll match $100 of your purchase, up to $400, to get you started.
- Special package deal: Get three laser hair removal sessions and one session of laser tattoo removal for 25% off.
Coupons and special deals keep your customer aware of your business and can help spread the word to others that may be interested in getting hair removal treatments done.
Have an open house or a special holiday coming up? Make sure to create discounts and special pricing for these events as well! You’ll likely increase your profits as more customers get to know you and your business.
Invest in Safe and Effective Technology
Investing in safe and effective laser technology is the best way to increase client satisfaction. This critical factor will determine if your customers decide to come back for their next session or if your customer turnover increases instead.
The Asclepion MeDioStar, a powerful diode laser, outshines other hair removal methods due to its 360° skin cooling Monolith handpieces. These handpieces are designed to cool and protect the skin before, during, and after the firing process. In addition, the MeDioStar’s XL handpiece sports a 10 cm2 spot size that can treat large areas in as little as four minutes, delivering exceptionally fast results. In comparison, other lasers may treat large areas such as legs, backs, and chests in 15 to 25 minutes. The MeDioStar also treats every skin type, including newly tanned skin, allowing you to market to a broad audience and accept anyone who enters your practice.
Profiting with Laser Hair Removal
As stated previously, laser hair removal has become one of the most sought-after methods of removing unwanted hair. You can break even in the first few months by having the right technology, knowing your audience, and targeting your customers correctly.
Most patients need a minimum of 6 to 8 sessions to experience long-lasting hair removal results, giving you a better chance of creating customer loyalty and increasing your revenue from each procedure. In addition, the average cost of one laser hair removal session is around $398, allowing you to charge each customer up to $3,184, depending on the number of sessions needed.
Depending on the size of the treatment area, each treatment can take as little as 4 to 15 minutes. This means that if you were to book four clients every hour, your revenue would be $101,888 in one day!
If you’re interested in learning more about how laser hair removal can help you increase your profits, stay tuned for our upcoming webinar! We will feature one of our current clients, Renew MedSpa, who added laser hair removal to their clinic. Find out how laser hair removal helped them and get the inside scoop on all the tips and tricks for staying profitable with this procedure! Sign up here to register for our LIVE webinar on July 27, 2022, at noon CDT.