If you're considering adding laser hair removal to your business, it's crucial first to determine your state's laser laws and regulations. These regulations will dictate what kind of credentials, training, certification, and oversight you will need. Interested laser users should know that laser hair removal is more strictly regulated across the country than laser tattoo removal. Keep reading for more insight into what you'll need to do to get started with laser hair removal! 

There's no exact reason as to why that is, though there are certainly many contributing factors:

• Treatments are going to be much more dependent on Fitzpatrick skin types, hair types, and color (density and coarseness)
• Hair removal has been around for longer than tattoo removal
• The physical mechanism of laser hair removal is potentially more hazardous than a Q-switched laser for tattoo removal.

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This week, we had the opportunity to interview patient Veronica after her Asclepion MeDioStar laser hair removal treatment performed by Carolyn Webb, RN, at our Dallas headquarters! In this clip, Veronica details her excellent treatment experience with the MeDioStar and answers questions regarding comfort level, treatment length, and more.  

The MeDioStar is the leading diode hair removal laser in the US. It's known for its unparalleled speed, effectiveness, safety, and patient comfort. The MeDioStar is backed by Astanza Laser for installation, training, service, and ongoing business support. 

Continue reading to hear this patient's testimonial on her MeDioStar laser hair removal experience! Watch the full video below or click here to access the clip. 

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Skin tightening, eliminating sunspots, wrinkle reduction and stimulating collagen. 

The demand for these treatments has been on the rise in the past decade as patients increasingly seek new ways to capture (or recapture) that rejuvenated, glowing look to their skin. A proven and praised method for these patients? Laser skin resurfacing! 

Lasers utilizing 2940nm Erbium:YAG devices are classified as ablative devices because they vaporize skin tissue, can remove excess tissue, or help promote collagen production in a very controlled way. Practitioners need to control how the laser emits energy to remain in control of exactly how aggressive or gentle treatment may be.  

For example, the Asclepion DermaBlate Erbium:YAG system uses a fractionated handpiece to deliver more controlled treatments. This fractionated handpiece splits the ablative laser energy into 169 tiny spots called "microzones." These microzones serve to spread the energy in a way that will allow for the fastest recovery time. By doing this, we're also able to better control precisely how intense a procedure is. Keep reading to learn more about three treatments using the DermaBlate's fractionated handpiece that can be incredibly precise, effective, and profitable in your practice. 

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Your med spa may offer the best products and services in your area, but without strong marketing efforts to spread the word, your appointment books are as good as empty! 

Any business owner understands the importance of strategic marketing to drive demand, brand awareness, and ultimately, sales. However, developing influential marketing campaigns requires a multi-faceted approach that incorporates several outlets. Managing social media, blog content, email promotions, and more on top of successfully running your clinic can seem like a daunting task. Each of these components thrives when marketers focus their attention and efforts, but having the right tools at your disposal can make a world of difference. Keep reading to learn more about automating various areas of your digital marketing and how doing so can benefit your business in the long-run!  

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Valentine's Day is almost here! Aesthetic clinics across the country, regardless of the treatments they provide, can capitalize on this lovely holiday to develop competitive pricing, packages, promotions, and more to keep their clients coming back long after the roses and heart-shaped candies are gone! Keep reading for a few fun ways to incorporate Valentine's Day into your aesthetic clinic's marketing and sales promotions this season (or plan for next year!). Of course, these are just a few ideas to help get your wheels turning - find some inspiration and tailor these promotions to best suit your business's sales goals. 

Want more ways to level-up your business's marketing and sales this year? Click here to watch the pre-recorded webinar, "10 Marketing Tips for Your Aesthetic Business!"

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Finding a laser hair removal device that both patients and practitioners enjoy historically has been no easy feat. Luckily, the new Asclepion MeDioStar diode laser checks all the boxes: fast, effective, powerful, comfortable, safe for all skin types, easily customizable treatment parameters, ergonomic design made with the busy practitioner in mind, and more. Recently, Astanza hosted Holly Hashop, a Registered Nurse from Austin, TX, at our Dallas headquarters to demonstrate the MeDioStar and allow her to experience firsthand what the buzz was all about. Keep reading to learn about her demo experience and watch a recap video! 

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Joining the medical aesthetics industry as a salon, day spa, or other non-medical aesthetic business is an exciting route for growth and increasing profits!

Still, business owners should be aware of the necessary steps to take when growing their operation with one of the most popular aesthetic treatments! While the methods for removing unwanted hair seem endless (shaving, waxing, sugaring, electrolysis), laser hair removal continues to be the most requested solution thanks to its minimal discomfort, fast treatment times, and lasting effects. However, there are a few things to consider before adding laser hair removal to your existing business.

Here are the first three things to examine when adding laser hair removal to a salon, day spa, or other non-medical aesthetic business: 

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The United States experienced a multitude of changes, challenges, and opportunities to grow during 2020. In a year filled with racial justice protests sparked by George Floyd's killing in late May, we saw statues, monuments, schools, and other public spaces either removed or renamed as one of many responses to public outcry.  

Aesthetics professionals also witnessed this social reckoning on a personal front for their clients: covering up or removing tattoos reflecting racist ideology. 

According to this article by NPR, many tattoo artists across the country had a significant increase in requests to remove racists tattoos during 2020, especially during the summer. 

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