To say that "2020 has been an interesting year" might be the understatement of the century.

So many businesses in the aesthetics industry, including Astanza, faced challenges that required them to pause, regroup, and re-strategize so they could continue serving their clients safely. Although COVID-19 effectively threw a wrench in everyone's plans this year, this moment in history also allowed so much creativity, innovation, determination and grit, compassion, and (virtual) togetherness, to rise to the surface.

We had the privilege of diving deeper into our relationships with our clients to support them during these uncertain times. We got to see the Aesthetics industry virtually come together to help one another's businesses and online presence. At Astanza, we had the opportunity to rise to the occasion and be the best partners to our clients, supporting them every step of the way. Please continue reading for a few of Astanza's 2020 highlights from our four focus areas: Service, Training, Marketing Support, and Technology! 

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What is Contact Cooling? And Why is it so Important for Laser Hair Removal? 

Laser hair removal has cemented itself as one of the most popular aesthetic procedures available, so clinics must stay competitive by offering additional features and enhancements to stand out to prospective patients. One key aspect of laser hair removal treatments that practitioners often overlook is skin cooling, aka "contact cooling"! 

"Contact cooling" is a term that laser manufacturers coined to convey their laser handpiece's ability to, quite literally, cool the skin upon contact before and during laser energy emission. Cooling the skin before a laser hair removal treatment is especially critical in today's technology since older laser technology was infamous for not prioritizing patient comfort. Most older hair removal lasers were responsible for discomfort, burning sensations, and even pain. Why? Because they had no built-in way to prepare the skin for the laser energy about to be emitted. Many clinics are still using these older lasers today, resulting in less-than-stellar treatment experiences for their patients. 

Luckily, more modern hair removal lasers, like the MeDioStar by Asclepion, come equipped with skin cooling capabilities built into the laser's handpiece. Keep reading to learn about the benefits of built-in skin cooling in laser hair removal devices! 

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As the year comes to a close, it's essential to analyze your aesthetic clinic's performance to determine how you can continue to invest in your business. 

In a year when aesthetic clinics faced unprecedented challenges, long-term closures, restructuring, and plenty of re-grouping, we saw several emerge stronger than before. Many of those business owners used (and are still using) this time to dig deeper into their financials, operations, marketing, and available services to operate even more efficiently than before. 

By revisiting ways to optimize business operations, aesthetic clinic owners have also afforded themselves the bandwidth to search for ways to stay competitive (and profitable) in their ever-changing markets. For many, this meant investing in new technology and introducing new services to their loyal customer base. Keep reading below for three ways to optimize your aesthetic laser purchase before the end of the year:

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Laser hair removal is one of the most popular aesthetic treatments available. With the general interest in aesthetics on the rise, practitioners must have the right tools at their disposal to meet the needs of their patients. Safely and effectively treating different skin types, hair colors, and desired treatment areas are the main features practitioners look for when researching hair removal lasers. However, a laser component that is often overlooked is spot size.

Spot size is the radial distance of a laser's light beam and affects the penetration depth of light energy. Spot size plays an essential role in administering the most efficient and timely laser hair removal treatment for different body areas such as the face/neck, bikini area, underarms, legs, and back. Keep reading to learn the best laser spot sizes to use for the most popular laser hair removal areas! 

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To celebrate #Halloween2020, we took to the jack-o-lantern-lined streets to survey some of our more ghoulish patients and find out how satisfied they were with their recent aesthetic treatments performed with Astanza Laser technology. Astanza is proud to offer aesthetic devices to help patients achieve their desired look, regardless of skin tone or hair type.

Let's see how these patients felt about their respective Erbium:YAG skin resurfacing, diode hair removal, and "Celebrity Peel" laser treatments!

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Does IPL or diode technology work better for laser hair removal? 

With so many methods available for hair removal, it can be challenging to understand each treatment's differences, downfalls, and advantages. Laser hair removal continues to be one of the most sought-after aesthetic procedures and is one of the largest markets in aesthetics worldwide. Laser and light-based devices can reduce and prevent future growth, but the efficacy can vary significantly depending on the technology utilized. This article will explore different light-based hair removal methods and help you determine the best option for your practice. 

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Astanza Laser recently had the pleasure of co-hosting an Instagram Live video with Stephen Handisides, the founder of Global Virtual Aesthetics Summit (GVAS)! 

During the 20-minute feature, Astanza Laser President, David Murrell, spoke with Handisides about working with entrepreneurs in the aesthetics industry, crafting the Astanza culture, and making laser hair removal more profitable for med spas and laser clinics. Click here or keep scrolling to view the full interview!  

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It's the question on every aesthetic business owner's mind: How do I retain my current customers and build brand loyalty?  

Every business owner hopes to make their clients happy and satisfied with the services they provide. And while you can't control your clients' emotional response to your work, you can do your best to elicit positive responses. Of course, aesthetic business owners know they have to deliver outstanding consultations, treatments, and overall patient experiences to gain repeat business and brand loyalty. 

At the root of this age-old challenge is figuring out how to make it irresistible for clients to keep coming back (and use their powerful word-of-mouth to deliver referral business).

In this article, we'll discuss a few tips that can help turn your clients into raving fans, reduce patient no-shows, and keep them coming back for more! 

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Astanza Laser is thrilled to announce New Look Laser College's recently-released 2021 laser tattoo removal training schedule!

New Look Laser College (NLLC) is the official training division of Astanza Laser and has taught and certified countless students in laser tattoo removal over the past ten years. We're proud to partner with NLLC to help students find successful, productive, life-changing careers in laser tattoo removal. New Look Laser College alumnae include tattoo artists, laser practitioners, aestheticians, first-time laser users, entrepreneurs, physicians, registered nurses, medical spa owners, and more. 

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If you're reading this, there's a good chance you're not satisfied with the current state of your med spa or aesthetic business. Whether you feel your clinic is unorganized, unprepared for each day, or always running behind, not having your business running like a well-oiled machine can lead to stress, tension, and missed steps in your work environment.

To help, keep reading for tips on picking the best software to improve your med spa's operations and marketing efforts. 

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