Are your Medspa marketing plans not quite meeting your expectations? In most cases, this is because they were never fully implemented. If the last two years taught us anything, it's that unexpected issues constantly arise and throw our business plans off course. Furthermore, priorities likely shift and time never seems to be on your side when running an aesthetic business. When faced with new problems, marketing initiatives tend to slide to the bottom of the priority list. Over time, failure to implement your marketing plans has unintended consequences for your business. So how do you ensure you stick to your marketing plans?
It is crucial to map out your marketing plans with a content calendar to avoid this too common occurrence. A calendar helps you visualize your marketing ideas, makes tactics more tangible, and makes it easier to hold yourself and your employees more accountable.
This article will discuss the key benefits of using a content calendar as a critical resource when marketing your Medspa. Let's begin by answering, "what is a content calendar?"
What is a content calendar?
A content calendar refers to a document that maps out your business's pre-planned marketing activities. Types of content include emails, social media posts, product campaigns, events, or special promotions. Its primary use is to keep business owners and employees responsible, prepared, and organized in their marketing responsibilities while noting key details and timing of past accomplishments and what's to come. Ultimately, it is a critical resource in your Medspa marketing plan to achieve results, attract potential prospects, and follow up with existing clients.
Benefits of a Content Calendar in Medspa Marketing
Keeping track of your goals and marketing initiatives
The most obvious benefit of a content calendar is tracking and planning upcoming marketing initiatives. For example, you can schedule blog posts about your services, such as laser hair removal or laser tattoo removal, in advance, which gives you ample time to create content even with competing priorities. You can also create relevant content targeting new customers on holidays.
Building hype for a new product launch or service
Create some hype before launching new products by creating content that builds anticipation in your clients. What's the good of adding a new product if your clients don't know about it in advance? To get clients excited about any new products or services you're offering, it is crucial to plan your content and promotional efforts a few weeks in advance. Use a content calendar to create a pre-launch hype and create a ripple effect on social media. Give a sneak peek of the service you intend to offer in lead nurturing emails to get a powerful head start by getting your clients excited. These glimpses create hype around your services and products while reinforcing trust in your brand.
Tell a story
Telling a compelling narrative about your services is a powerful way to get your clients engaged in your services. For example, you can schedule social media posts featuring a client's tattoo removal transformation journey or a live video of a laser hair removal treatment. In addition, telling your product story by putting a client in the spotlight and showing their great results is an innovative way to win new clients.
Partnering with influencers is a great way to get the attention of their followers and build your reputation, which is critical for any aesthetic practice.
Product discounts and promotional offers
A content calendar is very convenient when planning out discounts and promotions. For example, in addition to the major holidays, there's a nationally celebrated day for many aesthetic industry services, giving you more opportunities to offer special discounts that will pique interest among clients and develop engagement for your services and products.
If you plan on offering special promotions throughout the year, make a note on your content calendar to promote your offerings on various channels, such as email and social media.
Using a content calendar in your Medspa marketing plans not only helps you stay organized and build brand loyalty but will also make your business more profitable and ready for all the unknowns.
To help you get started, Astanza has created a 2022 content calendar that you can easily download, print, and customize! We’ve included various holidays for your aesthetic practice to consider marketing and a side column for notes. Click here to get your FREE content calendar today!