As the year winds down, it’s crucial to develop a marketing plan for your aesthetic laser business for the coming year. Having discounts, social media posts, and advertisements laid out for the entire year can help make sure you don’t miss out on any holidays or national celebrations. Whether you’re a new aesthetic business owner or a well-established practice, there are always ways to strategize how to grow and promote your business throughout the year.
Establish The Look & Feel of Your Brand
An essential part of marketing your business is creating a cohesive business outline. Even if you have been in the industry for a couple of years, developing a plan that addresses your specific goals and unique selling point can make you stand out from the competition more. Some of the aspects you’ll want to consider includes the following:
- Who is your primary target audience? Think of the customers you want stepping into your practice. Create multiple business personas that are most likely looking for the treatment you’re offering. Are you looking to fade tattoos to create cover-ups in your tattoo shop? What’s the average age range of your customers? This type of visualization is the first step in a successful marketing plan.
- How does your brand differentiate itself from the competition? What is your unique selling point? Do you have brand colors and a recognizable logo? Make sure your social business platforms are cohesive and you are regularly posting on each of them.
- What is your budget for marketing in the upcoming year? How do you want to divide each portion of the budget (i.e., pay-per-click ads, news features, billboards)?
Follow A Physical Planner
It’s proven that writing events and important dates down on paper is better for memory recall. Having your goals and objectives in mind is a great starting point, but writing an outline of your business plan can ensure you stay on schedule for any marketing ideas you may have.
Another tip is to collaborate with your team on the business marketing plan. Sharing your plan with your staff will not only allow more ideas to flow, but you’ll have others that can keep you on track.
If you’re interested in creating content, you can develop a posting schedule for blogs and social media platforms. A content calendar is a great way to visualize what you want to accomplish and post in the year and can be reviewed quarterly, monthly, and weekly. Luckily, the marketing team at Astanza Laser has created a customizable calendar focused on national, observational, and aesthetic practice celebrations for 2023. Click here or the image below to download yours for free!
Contact Astanza
Astanza Laser is here to provide you with the right resources to successfully start your aesthetic laser practice. If you’re ready to launch or expand your laser business, contact Astanza today, and we’ll be happy to help!
