Running a business in the aesthetics industry can be hectic without the proper tools and support. Whether it’s a tattoo removal business, hair removal business, or providing related cosmetic services, it’s important to utilize your time wisely. With an ever-growing client list, it’s essential to have efficient systems in place to streamline appointments and provide excellent customer service with ease. Continue reading this blog to explore tips and tricks that help aesthetic business owners master these crucial aspects of their operations; increasing client satisfaction and overall business success.
Invest in the Right Appointment Management Software for Your Aesthetic Business
- Mindbody: Mindbody is a widely used platform that offers appointment scheduling, client management, and payment processing. It’s highly customizable and can be tailored to fit your aesthetic business’s specific needs. The monthly cost for Mindbody starts at $129 per month and goes up to $549 per month, depending on the level of features and capabilities necessary to operate your aesthetic business effectively.
- Aesthetics Pro: Aesthetics Pro is a dedicated software solution for aesthetic professionals. It provides tools for appointment management, client communication, client charting, and more. Its specialized features cater to the unique needs of those running medical spas and providing similar aesthetic services. Aesthetics Pro offers three tiers of subscriptions, ranging from $125/month to $245/month.
- Square: Square is known for its point-of-sale system but offers appointment scheduling and client management tools. Square’s seamless integration with payment processing can be a significant advantage for your business; it allows you to have all client management needs and payment capabilities in one platform. Square’s appointment scheduling and management features are available as part of its broader suite of services, and costs vary depending on usage. You can start for free and pay a small amount per transaction, or there is a $29/month plan and a customizable premium plan option.
- Vagaro: Vagaro is a versatile salon and spa management software that virtually any aesthetic business can use. It features appointment booking, marketing tools, and inventory management to streamline operations. A unique advantage of using Vagaro is that it also works as a listing site, which users log into to search for health and beauty services by location. Vagaro offers multiple pricing tiers, starting at $25 per month.
- Fresha: Fresha, formerly Shedul, is a user-friendly appointment booking and scheduling platform. Like Vagaro, it’s designed for smaller businesses and startups in the aesthetics industry due to its low entry cost and tailored services. Fresha offers a free basic plan, but they also have premium additional features in plans starting around $19.95 per month.
Of course, these platforms are just a handful of examples of available software, and are worth considering when managing client communication, scheduling, accepting payment, and more. The most crucial part is finding the right platform that fits all your aesthetic business’ needs in a simple-to-use system.
Benefits of Using Automated Software Designed for Aesthetic Businesses
Automated Reminders and Confirmations:
These platforms typically offer automated appointment reminders and confirmations, reducing no-shows and last-minute cancellations. This saves you time and helps you maintain a full schedule.
Online Booking and Payment:
Offering online booking and payment options through these platforms can make the client experience more convenient and efficient. Clients can easily book appointments and pay for services, reducing the administrative load on your staff.
Marketing and Promotions:
Most of the mentioned platforms have built-in marketing tools. Utilize them to keep clients engaged with your business through newsletters, promotions, and loyalty programs. Effective marketing can help you maintain a steady flow of appointments.
Employee Scheduling and Management:
These platforms support employee scheduling and management if you have a team. You can easily assign appointments and track performance.
Inventory Management:
For businesses that offer products alongside services, inventory management is crucial. These platforms often include tools to help you keep track of your stock levels and reorder supplies when needed.
Don’t Forget to Ask for Client Feedback and Reviews
Encourage your clients to leave reviews and provide feedback on their experiences. Positive reviews attract more clients, shedding light on your excellent services. Asking for feedback and reviews from your aesthetic clients also allows you to receive constructive feedback, helping you improve your services. Some software and apps listed above, like Vagara, have a review system built into the platform.
Managing appointments and client communications and collecting payments efficiently is essential for the success of your aesthetic business, regardless of the services you offer. Whether you provide laser tattoo removal services, laser hair removal, permanent makeup, or related aesthetic procedures, the right software platform will make a difference. Streamlining your operations will enhance your patients’ experiences and allow you to focus on what you do best: Making your clients look and feel their best.
Remember to choose the platform that aligns best with the size and specific needs of your aesthetic laser business, keeping in mind both features and cost. By implementing these tips and taking advantage of the features offered by some of these apps, you can more efficiently provide exceptional service and more easily grow your business.
Discover the Astanza Experience
Ready to start your own aesthetic laser business? Contact Astanza today! Helping entrepreneurs and experienced aesthetic professionals alike, Astanza is here to guide aesthetic business owners every step of the way throughout their entire laser business journey. Our aesthetic business resources library has dozens of free resources created explicitly for aesthetic professionals and entrepreneurs, from eBooks to on-demand webinars to how-to guides and more.
Whether you’re just getting started or have been in the industry for years, Astanza provides the most well-rounded services and business support alongside our advanced aesthetic laser technology. Learn more about our technology by visiting our products page.
Note: Astanza is not affiliated in any way with the businesses and software listed above. This article is for informational and educational purposes only.
