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Getting stood up by a client for their appointment at your aesthetics clinic or med spa is never ideal. Any business owner plagued by no-shows or chronically late clients can tell you it's a drain on their time, efforts, and, unfortunately, finances.
If you've found your aesthetics business struggles with keeping your appointment books full and running smoothly, keep reading for our tips to reduce patient no-shows!
Choosing the right clinic space for your new aesthetic laser business can be a huge determining factor for your business' success. Starting a business requires a lot of work and countless decisions. You have to research which laser to purchase, which staff members to hire, how to price your treatments, and more. With so many decisions at your fingertips, it's easy to overlook things like building type and location which can hurt you in the long run. Here, we've outlined the best clinic options for opening your aesthetic laser business!
Pricing your laser treatments is a hurdle that all tattoo removal providers have to jump before starting to treat patients.
You want to offer tattoo removal services, you’ve done (or are doing) online research for the market and technology, and maybe you’ve had a conversation or two with a laser company representative. At some point – either sooner or later – you asked the question, “how much is a tattoo removal laser?”
One of the most frequent concerns for laser tattoo removal patients is the pain of the procedure.
Although all tattoo removal patients have previously experienced the pain of having a tattoo applied, many are apprehensive about the discomfort associated with laser tattoo removal.
Pain responses to laser tattoo removal are varied. Most patients say the procedure feels similar to getting the tattoo, although some say it hurts less... and some say it hurts more. The sensation is commonly described as bearable yet uncomfortable and "similar to a rubber band snapping against the skin."
The vast majority of tattoo removal providers offer some form of skin numbing to patients during their appointments. You want to reassure your patients that they are in good hands and that you have the means to make them as comfortable as possible.
By now, the ongoing COVID-19 situation may have impacted you and your business. During uncertain times, we know that you care most about protecting your team, staying connected with your clients, and prepping your business to move forward once this passes... and it will pass. Astanza is committed to being a helpful resource for our clients and others in the aesthetic industry. During a live, face-to-face webinar, hear useful insight from the Astanza team, partake in a Q&A session, and gain actionable strategies for moving forward from COVID-19. Click here to register.
You'll want to check this out - Astanza is hosting an exclusive webinar on April 14 at 1:30 PM CST sharing marketing tips for your aesthetic business, laser clinic, med spa, or tattoo shop! This webinar is free to view, and registration is now open here (limit 100).
During the webinar, 10 Marketing Tips for Your Aesthetic Business, we’ll offer proven marketing tips that can help grow your aesthetic clinic and expand (and retain) your client base. Hosted by our own boundary-pushing Marketing Team members, hear their insight on which marketing tactics can help your business move the needle (and which tactics to stay clear of). These are just a few topics and tips we'll share during the webinar:
The initial tattoo removal consultation is an important moment for every patient and every practice.
It's an opportunity to showcase your knowledge of the procedure, establish rapport with your patient, and gain their trust so they decide to proceed with treatments.
You'll want to answer their questions thoroughly and express your expertise in laser tattoo removal.
We've gathered the most common patient questions about laser tattoo removal for your reference. Anyone that interacts with a patient – from the receptionist to the practitioner – should feel confident discussing these topics.
"Do I need a license to fire a laser in my state?"
This question is probably one of the first things you'll ask yourself when researching your state's laser regulations.
The answer may be dependent on the "Board of (insert your pre-existing profession here)." It's all a matter of one phrase: The Scope of Practice.
Is a regulation technically a law? Do both have legal ramifications? What regulatory body dictates whether or not I can perform a particular type of laser treatment in my state?
These are a few of the questions you may ask yourself when researching your state’s regulations. In this article, we'll breakdown the difference between laser laws, regulations, statutes, and advisory opinions and what each could mean for your business.
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