Various factors, including sun overexposure or longer-term sun damage, genetics, and aging, can cause dark spots or pigmented cosmetic irregularities on the skin. Although pigmented lesions do not pose a threat to one's health, they can be a cause of self-consciousness. As the medical aesthetic industry grows and the demand for procedures such as pigmented lesion laser removal increases, understanding how to optimize your aesthetic laser practice to deliver the best clinical results is important. This article outlines strategies practitioners can utilize to increase patient satisfaction, average medical spa revenue, and overall profitability of their aesthetic laser practice.

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Are you an aesthetics professional who uses laser devices or wants to start offering cosmetic laser services? Astanza Laser and New Look Laser College's Clinical Education Series webinars are designed to provide detailed guidance and tactical strategies for practitioners to increase client satisfaction and clinic profitability.

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The initial tattoo removal consultation is an important moment for every patient and every practice.

It's an opportunity to showcase your knowledge of the procedure, establish rapport with your patient, and gain their trust so they decide to proceed with treatments.

You'll want to answer their questions thoroughly and express your expertise in laser tattoo removal. 

We've gathered the most common patient questions about laser tattoo removal for your reference. Anyone that interacts with a patient – from the receptionist to the practitioner – should feel confident discussing these topics.

Looking for a laser tattoo removal treatment? Click here! 

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At Astanza, one of the award-winning services that we provide to our clients is Marketing Support. We offer this to our clients because we firmly believe that our clients' success is, in turn, our success. We want to set clients up to succeed and continue to provide superior marketing support throughout our relationship. Our dedication to clients is why we sometimes offer information focused on clinic-building or running a clinic more smoothly. After all, a laser clinic, aesthetic practice, medspa, or physician's office is a business.  

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Joining the medical aesthetics industry as a salon, day spa, or other non-medical aesthetic business is an exciting route for growth and increasing profits!

Still, business owners should be aware of the necessary steps to take when growing their operation with one of the most popular aesthetic treatments! While the methods for removing unwanted hair seem endless (shaving, waxing, sugaring, electrolysis), laser hair removal continues to be the most requested solution thanks to its minimal discomfort, fast treatment times, and lasting effects. However, there are a few things to consider before adding laser hair removal to your existing business.

Here are the first three things to examine when adding laser hair removal to a salon, day spa, or other non-medical aesthetic business: 

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If you're in the aesthetic industry, you probably got into it because you love helping others feel more confident and look better, not because you love numbers, analytics, and data.

However, as any successful business owner will tell you, the numbers are half the game. You don't have to love numbers to run a successful aesthetic practice or laser clinic, but you do have to be familiar with specific financial metrics and pay attention to them if you want to thrive. 

3 Key Metrics for Aesthetic Practices 

1. Treatment Times 

2. Lifetime Revenue per Patient 

3. Acquisition Cost 

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Purchasing an aesthetic laser doesn't have to be a complicated or mysterious process when you're armed with facts to dispel common misconceptions about the laser buying process. Some of the most common misconceptions about purchasing an aesthetic laser include the required credit score for obtaining a loan for an aesthetic laser and how much money you have to put down.

In this blog, we’ll answer the top questions surrounding the purchasing and financing process for an aesthetic laser.  

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Laser hair removal is one of the most popular aesthetic treatments available. With the general interest in aesthetics on the rise, practitioners must have the right tools at their disposal to meet the needs of their patients. Safely and effectively treating different skin types, hair colors, and desired treatment areas are the main features practitioners look for when researching hair removal lasers. However, a laser component that is often overlooked is spot size.

Spot size is the radial distance of a laser's light beam and affects the penetration depth of light energy. Spot size plays an essential role in administering the most efficient and timely laser hair removal treatment for different body areas such as the face/neck, bikini area, underarms, legs, and back. Keep reading to learn the best laser spot sizes to use for the most popular laser hair removal areas! 

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Getting stood up by a client for their appointment at your aesthetics clinic or med spa is never ideal. Any business owner plagued by no-shows or chronically late clients can tell you it's a drain on their time, efforts, and, unfortunately, finances. 

If you've found your aesthetics business struggles with keeping your appointment books full and running smoothly, keep reading for our tips to reduce patient no-shows! 

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Choosing the right clinic space for your new aesthetic laser business can be a huge determining factor for your business' success. Starting a business requires a lot of work and countless decisions. You have to research which laser to purchase, which staff members to hire, how to price your treatments, and more. With so many decisions at your fingertips, it's easy to overlook things like building type and location which can hurt you in the long run. Here, we've outlined the best clinic options for opening your aesthetic laser business!  

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