Joining the medical aesthetics industry as a salon, day spa, or other non-medical aesthetic business is an exciting route for growth and increasing profits!

Still, business owners should be aware of the necessary steps to take when growing their operation with one of the most popular aesthetic treatments! While the methods for removing unwanted hair seem endless (shaving, waxing, sugaring, electrolysis), laser hair removal continues to be the most requested solution thanks to its minimal discomfort, fast treatment times, and lasting effects. However, there are a few things to consider before adding laser hair removal to your existing business.

Here are the first three things to examine when adding laser hair removal to a salon, day spa, or other non-medical aesthetic business: 

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If you're in the aesthetic industry, you probably got into it because you love helping others feel more confident and look better, not because you love numbers, analytics, and data.

However, as any successful business owner will tell you, the numbers are half the game. You don't have to love numbers to run a successful aesthetic practice or laser clinic, but you do have to be familiar with specific financial metrics and pay attention to them if you want to thrive. 

3 Key Metrics for Aesthetic Practices 

1. Treatment Times 

2. Lifetime Revenue per Patient 

3. Acquisition Cost 

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Purchasing an aesthetic laser doesn't have to be a complicated or mysterious process when you're armed with facts to dispel common misconceptions about the laser buying process. Some of the most common misconceptions about purchasing an aesthetic laser include the required credit score for obtaining a loan for an aesthetic laser and how much money you have to put down.

In this blog, we’ll answer the top questions surrounding the purchasing and financing process for an aesthetic laser.  

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Laser hair removal is one of the most popular aesthetic treatments available. With the general interest in aesthetics on the rise, practitioners must have the right tools at their disposal to meet the needs of their patients. Safely and effectively treating different skin types, hair colors, and desired treatment areas are the main features practitioners look for when researching hair removal lasers. However, a laser component that is often overlooked is spot size.

Spot size is the radial distance of a laser's light beam and affects the penetration depth of light energy. Spot size plays an essential role in administering the most efficient and timely laser hair removal treatment for different body areas such as the face/neck, bikini area, underarms, legs, and back. Keep reading to learn the best laser spot sizes to use for the most popular laser hair removal areas! 

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Getting stood up by a client for their appointment at your aesthetics clinic or med spa is never ideal. Any business owner plagued by no-shows or chronically late clients can tell you it's a drain on their time, efforts, and, unfortunately, finances. 

If you've found your aesthetics business struggles with keeping your appointment books full and running smoothly, keep reading for our tips to reduce patient no-shows! 

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Choosing the right clinic space for your new aesthetic laser business can be a huge determining factor for your business' success. Starting a business requires a lot of work and countless decisions. You have to research which laser to purchase, which staff members to hire, how to price your treatments, and more. With so many decisions at your fingertips, it's easy to overlook things like building type and location which can hurt you in the long run. Here, we've outlined the best clinic options for opening your aesthetic laser business!  

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Pricing your laser treatments is a hurdle that all tattoo removal providers have to jump before starting to treat patients.

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You want to offer tattoo removal services, you’ve done (or are doing) online research for the market and technology, and maybe you’ve had a conversation or two with a laser company representative. At some point – either sooner or later – you asked the question, “how much is a tattoo removal laser?”

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One of the most frequent concerns for laser tattoo removal patients is the pain of the procedure. 

Although all tattoo removal patients have previously experienced the pain of having a tattoo applied, many are apprehensive about the discomfort associated with laser tattoo removal. 

Pain responses to laser tattoo removal are varied. Most patients say the procedure feels similar to getting the tattoo, although some say it hurts less... and some say it hurts more. The sensation is commonly described as bearable yet uncomfortable and "similar to a rubber band snapping against the skin."

The vast majority of tattoo removal providers offer some form of skin numbing to patients during their appointments. You want to reassure your patients that they are in good hands and that you have the means to make them as comfortable as possible.

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By now, the ongoing COVID-19 situation may have impacted you and your business. During uncertain times, we know that you care most about protecting your team, staying connected with your clients, and prepping your business to move forward once this passes... and it will pass. Astanza is committed to being a helpful resource for our clients and others in the aesthetic industry.  During a live, face-to-face webinar, hear useful insight from the Astanza team, partake in a Q&A session, and gain actionable strategies for moving forward from COVID-19.  Click here to register.

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