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Choosing the Right Location for Your Aesthetic Practice

There are several things to consider when opening an aesthetic practice. From financial planning to business forecasting, creating a marketing and communications strategy, and everything in between, successfully launching a new business takes dedication and a solid foundation.

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Why Tattoo Artists and Tattoo Collectors Love Laser Tattoo Removal

Tattoos are works of art displayed on the body, and most folks who love tattoos may sit back and wonder, "Why would a tattoo collector want laser tattoo removal?" But, believe it or not, tattoo artists and tattoo wearers worldwide are seeing the benefits of laser tattoo removal. Tattoo artists want to provide a full-service experience for clients by fading down tattoos in preparation for a cover up. Tattoos with heavy, dark ink are difficult to conceal, so tattoo artists use laser tattoo removal to create a cleaner canvas to work on and ultimately deliver a better cover up tattoo.

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Leveraging Your Clientele to Attract New Customers

Nothing beats positive word of mouth when it comes to spreading the good word about your aesthetic practice. Whether it’s a long-time client sharing their experience with a friend or a new client telling their spouse how great they felt after receiving your services, personal referrals and great reviews go a long way. Repeat business is invaluable; the cost of acquisition goes down each time a repeat customer purchases from you again. Savvy business owners harness happy customers’ opinions to attract new traffic.

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How Celebrating National Tattoo Removal Day Can Increase Profits

National Tattoo Removal Day is just 46 days away! Each year on August 14, thousands of individuals and businesses celebrate the innovative procedure of laser tattoo removal. Astanza, the leader in tattoo removal laser technology, founded this nationally celebrated day to highlight the laser tattoo removal industry, support patients who removed a tattoo, encourage those interested in laser tattoo removal, and recognize the numerous practitioners and laser tattoo removal businesses that perform this high-demand procedure.

Spectrum Laser Aesthetics, a leading aesthetic practice in Tyler, Texas, has participated in National Tattoo Removal Day the last two years. Even during the COVID-19 pandemic, they experienced their highest laser tattoo removal sales thanks to National Tattoo Removal Day promotions and successful marketing efforts. We recently interviewed Jarod Stevens, co-owner of Spectrum Laser Aesthetics, to learn more about how they profited from celebrating National Tattoo Removal Day.

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Everything You Need to Start a Laser Tattoo Removal Business

As an entrepreneur or business owner, there are risks and new things to learn with any industry you are entering. We regularly hear from entrepreneurs and experienced business owners about some of their challenges when starting a laser tattoo removal business or opening a medical spa. Each industry has its own intricacies, and laser tattoo removal and aesthetics are no different. Regulations vary from state to state, and the amount the market allows for services and the process for purchasing equipment are all unique to the industry. One of the main things that Astanza clients like about working with us is limiting surprises and keeping the learning curve too steep. We do this is by walking potential clients through each phase of setting up a laser tattoo removal business or medical spa and providing real-world tips and tricks that can make starting a new business or expanding your existing practice easy. We like to think we make the process of creating a laser tattoo removal business easy.

The three most significant barriers that we see potential clients encountering when starting a laser tattoo removal business are confusion regarding laser tattoo removal regulations, not understanding the revenue model, and how to finance the purchase of a laser tattoo removal machine. Read further and see how Astanza helps you every step of the way with starting a laser tattoo removal business.

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Client Success Story: Precision Laser

Astanza is always proud to feature our clients, their successes, and their growth to showcase how they use Astanza technology to impact lives in their communities. One laser practice that has become the preferred choice for laser aesthetics in the Easton, PA region is Precision Laser.

Precision Laser is a family-owned and operated business that the Aversa family founded in May 2019. What began as a laser tattoo removal specialty business using the Astanza Trinity laser has since expanded into a full-service aesthetic laser business thanks to the Asclepion MeDioStar diode laser, backed by Astanza.

We recently interviewed Jessica Talley, Precision Laser's Office Manager, to hear more about Tattoo Removal Ink's beginning days, struggles, lessons learned, and successes. Keep reading to learn more about this growing aesthetic laser business.

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Branding 101: Improving Your Med Spa's Instagram

If you own or manage a medical spa, you probably have a website or plan to create one as soon as possible. Since people connect online so much, having a website is solid advice for branding your medical spa. But a website isn't enough. Unless you have clients that have already taken advantage of your services or have a business card with your website address, they might never discover all your services.

While a handful of people search for med spa information by plugging keywords into a search engine, nowadays, the bulk of time spent during online leisure time is on social media. Because of this, having the right presence on social media for aesthetic practices is an integral part of building a brand for your medical spa.

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Laser Tattoo Removal - Not Just for Celebrities

When it comes to getting a tattoo, celebrities get a lot of limelight and press coverage when they get a new one. Ironically, stars also get the most attention and publicity if they decide they want one removed. Your latest tattoo might not end up in the pages of a fashion or gossip magazine, and you probably won't make too much news if you decide to have yours removed. Yes, the lives of celebrities are a lot different than you and me for sure. 

The one thing the average tattooed person shares with a tattooed celebrity is choosing laser tattoo removal as their preferred method of removal. There are several reasons for this: laser tattoo removal is safe and effective, and it's relatively easy to find a practitioner in most big cities.

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5 Sweet Valentine's Day Promotions to Keep Clients Coming Back to your Aesthetic Clinic!

Valentine's Day is almost here! Aesthetic clinics across the country, regardless of the treatments they provide, can capitalize on this lovely holiday to develop competitive pricing, packages, promotions, and more to keep their clients coming back long after the roses and heart-shaped candies are gone! Keep reading for a few fun ways to incorporate Valentine's Day into your aesthetic clinic's marketing and sales promotions this season (or plan for next year!). Of course, these are just a few ideas to help get your wheels turning - find some inspiration and tailor these promotions to best suit your business's sales goals. 

Want more ways to level-up your business's marketing and sales this year? Click here to watch the pre-recorded webinar, "10 Marketing Tips for Your Aesthetic Business!"

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