When it comes to getting a tattoo, celebrities get a lot of limelight and press coverage when they get a new one. Ironically, stars also get the most attention and publicity if they decide they want one removed. Your latest tattoo might not end up in the pages of a fashion or gossip magazine, and you probably won't make too much news if you decide to have yours removed. Yes, the lives of celebrities are a lot different than you and me for sure. 

The one thing the average tattooed person shares with a tattooed celebrity is choosing laser tattoo removal as their preferred method of removal. There are several reasons for this: laser tattoo removal is safe and effective, and it's relatively easy to find a practitioner in most big cities.

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Valentine's Day is almost here! Aesthetic clinics across the country, regardless of the treatments they provide, can capitalize on this lovely holiday to develop competitive pricing, packages, promotions, and more to keep their clients coming back long after the roses and heart-shaped candies are gone! Keep reading for a few fun ways to incorporate Valentine's Day into your aesthetic clinic's marketing and sales promotions this season (or plan for next year!). Of course, these are just a few ideas to help get your wheels turning - find some inspiration and tailor these promotions to best suit your business's sales goals. 

Want more ways to level-up your business's marketing and sales this year? Click here to watch the pre-recorded webinar, "10 Marketing Tips for Your Aesthetic Business!"

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Whether you're an Astanza client or someone interested in learning laser tattoo removal to start an aesthetic business, Astanza and our training division, New Look Laser College (NLLC), offer the industry's best training support. We've provided award-winning training for more than a decade and were recognized once more for Training Support of the Year at the 2020 MyFaceMyBody Awards.

The MyFaceMyBody Awards is a global awards program that recognizes aesthetic practices, individuals, brands, and manufacturers in the aesthetic industry for various notable categories. We are honored to receive Training Support of the Year for a second time and believe this accolade is proof of our commitment to serving our amazing clients and growing the laser tattoo removal industry through hard-working NLLC students. Please keep reading to learn more about our award-winning training programs.

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If you're in the aesthetic industry, you probably got into it because you love helping others feel more confident and look better, not because you love numbers, analytics, and data.

However, as any successful business owner will tell you, the numbers are half the game. You don't have to love numbers to run a successful aesthetic practice or laser clinic, but you do have to be familiar with specific financial metrics and pay attention to them if you want to thrive. 

3 Key Metrics for Aesthetic Practices 

1. Treatment Times 

2. Lifetime Revenue per Patient 

3. Acquisition Cost 

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As the year comes to a close, it's essential to analyze your aesthetic clinic's performance to determine how you can continue to invest in your business. 

In a year when aesthetic clinics faced unprecedented challenges, long-term closures, restructuring, and plenty of re-grouping, we saw several emerge stronger than before. Many of those business owners used (and are still using) this time to dig deeper into their financials, operations, marketing, and available services to operate even more efficiently than before. 

By revisiting ways to optimize business operations, aesthetic clinic owners have also afforded themselves the bandwidth to search for ways to stay competitive (and profitable) in their ever-changing markets. For many, this meant investing in new technology and introducing new services to their loyal customer base. Keep reading below for three ways to optimize your aesthetic laser purchase before the end of the year:

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Purchasing an aesthetic laser doesn't have to be a complicated or mysterious process when you're armed with facts to dispel common misconceptions about the laser buying process. Some of the most common misconceptions about purchasing an aesthetic laser include the required credit score for obtaining a loan for an aesthetic laser and how much money you have to put down.

In this blog, we’ll answer the top questions surrounding the purchasing and financing process for an aesthetic laser.  

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There are many common financial transactions or loans that most Americans apply for and receive throughout our lives. The two most common financial transactions are vehicles (cars, vans, boats, motorhomes, etc.) and residential housing. As these are the two most common large financial transactions that most consumers are familiar with, we typically assume that the financial structure, banks that provide the loans, and payment arrangements are the same for every financial transaction. While that may be true in terms of down payments, credit scores, principal, and interest rates, not every loan is the same. When getting a loan for an aesthetic device, it's important to remember that all loans are not created or structured the same. 

Because many consumers have a misconception that all loans are the same, they're more prone to making a mistake when purchasing a new or pre-owned tattoo removal laser or aesthetic device. To simplify financing and buying a new aesthetic laser, we put together some information on common mistakes people make when investing in capital equipment like aesthetic lasers.   

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Purchasing a tattoo removal laser is a great way to expand medical spas, laser clinics, tattoo shops, and plastic surgery centers! Due to increasing demand for laser tattoo removal services, quick treatment times, and special savings on equipment, purchasing a tattoo removal laser is a highly profitable investment and ideal way to grow your business. Whether you're purchasing an aesthetic laser for the first time or have experience buying capital equipment, make sure you take these critical steps in your purchasing process:  

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Business owners know that any new venture requires extensive research, guidance, and thoughtful planning. When considering adding laser tattoo removal services to their existing businesses, we try to guide our clients through each step of the process, pointing out areas they might not have thought through.

Keep reading for a list of things to consider when adding tattoo removal to your med spa, laser clinic, or tattoo shop!  

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Unless you are an experienced business owner that has previously purchased capital equipment, you may have never heard of Section 179.

The Section 179 deduction is an Internal Revenue Service (IRS) tax code that allows medical and aesthetic businesses the opportunity to deduct the total cost of qualified equipment and is designed to encourage small business owners to continue investing in growing their business.

Since a laser is the main capital equipment for aesthetic practices, virtually all aesthetic businesses qualify for this tax code. While Section 179 isn't explicitly written for aesthetic businesses, it does apply to the industry. 

If you currently run a business – a physician practice, a medical spa, or even a tattoo shop – the Section 179 deduction can save you thousands on your next tax bill.

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